What is Digital Experience Platform - A Brief on How can PIMCORE's CaaS deliver Outstanding DXP?
Digital pioneers have always changed the perceptions of clients with new digital interactions. Connected consumers now need proactive support, tailored interactions, and seamlessly connected experiences across all platforms. You will lose chances to a competitor if you cannot deliver outstanding digital content.
Access the integrated Digital Experience Platform (DXP) to help marketers quickly develop and deploy this engaging experience. A well-developed DXP delivers outstanding digital experiences that the companies need.
Modern-day customers are using various digital touch-points and various smart devices to engage with the enterprises/organization. To satisfy the needs of those customers accessing via various conversational interfaces, enterprises need to seek different digital experiences –strategy.
Traditional content management limits enterprises/businesses from offering a wide range of services in their digital commerce platform. Here in this blog, we are going to see how PIMCORE’s CaaS delivers an exceptional Digital Experience Platform (DXP) and delivers exceptional business values to the customers.
Before getting into the core, let us brush up with some basics.
- What is a Digital Experience Platform (DXP)?
- Benefits of Digital Experience Platform (DXP)
- Exceptional Digital Experience with Content-as-a-Service (CaaS)
- What is Content-as-a-Service (CaaS)?
- Characteristics of Content-as-a-Service (CaaS)
- Why Should You Go For CaaS?
- How CaaS can facilitate Your Digital Commerce Operation
- CaaS – The Content Management Of The Future
- Bottom Line
What is a Digital Experience Platform (DXP)?
As an integrated software application, the Digital Experience Platform (DXP) includes a wide variety of audiences across a broad range of digital touchpoints.
DXPs enable the company to process digitalization, connected customer interactions, and a workable customer perspective for businesses with architecture.
It’s become a financial necessity to have maximum digital experience. Today’s consumers demand clear and united experiences at all points of communication.
Organizations are using DXPs to create and deploy websites, portals, mobile applications, and other digital experiences continuously and improving them.
DXPs have two core principles
A broad range of touchpoints includes multiple integrated technologies
The need to be the control center of this enhanced experience with a central forum.
Benefits of Digital Experience Platform (DXP)
The primary reason for brands using Digital Experience tools is for their consumer engagement program to provide richer, more personalized experiences with a uniform nature.
1. Better controls at Touchpoint
DXPs allow brands to provide touch points of content through online and on-the-ground platforms.
You will continue to increase the number of interaction points that you need to manage. This is the first-ever design of the API. APIs distribute the raw information in a pre-defined manner, and each touchpoint will present the raw information in its structured way.
This is crucial because brands have to provide consistent knowledge everywhere their customers go. This will support websites, mobile devices, customer portals, kiosks, chatbots, voice assistants, and other digital points that you choose. Check your FAQ once and anywhere it is updated.
2. Connects with the Business
DXPs have been developed to interact in real-time with the marketing, trade, and customer service channels of a brand.
By using APIs’ versatility, DXP will gather and orchestrate all related input and stored data to provide every customer with the right content and experience. The result: brands are more able to monitor their customer engagement.
An open DXP will provide any best-of-breed system with minimal interruption and impacts on delivering an outstanding digital experience.
3. A Flexible Infrastructure
The microservice architecture allows the quality assurance and distribution of massive, complex applications. That allows a company to build its technology stack.
This means that developers are in the back end and marketing in the front end. It can adjust and enhance various parts of the platform independently without impacting any other shop. Developers and marketers may modify each other quickly and independently.
Platform updates can be made modularly and deployed without interrupting the rest in one place. To build and deploy custom components or integration with other best-of-breed systems, this is especially necessary. This flexibility helps businesses to make use of the DXP.
4. AI power
Artificial intelligence is incorporated into DXPs. It gives brands an operating perspective into any point of interaction in the digital consumer experience.
AI can uncover knowledge deeply concealed in vast quantities of information. That allows tourists to find the information they want.
5. Customer flexibility
AI also offers customer loyalty to the sort of accessibility that provides every user with a personalized experience.
Contextual personalization considers all customer steps to learn their designs so that brands can enhance customer experience on any interaction point reliably and automatically.
The effective use of consumer data lets companies target the best shoppers in the customer life cycle at the right time.
Exceptional Digital Experience with Content-as-a-Service (CaaS)
The CaaS model allows businesses to guarantee the provision of relevant content across all platforms (web, mobile and social), devices (wearables, smart kiosks, and other IoT devices), as well as physical stores. The CaaS model is in place to ensure that relevant content is distributed.
The service-oriented approach at CaaS makes reliable content and a smooth experience possible. The unrelenting diversification of digital touchpoints to consumers pushes businesses to reconsider their strategy for their digital interactions.
Their various platforms produce content in silos as companies tap into more networks. As a result, providing full company principles to consumers makes matters complicated.
It’s now an entirely new ball game, as the consumer wants a consistent brand experience — anytime and wherever. Given the steep market rivalry, audience fragmentation, recent demographic changes, and complexities, it becomes a time to demonstrate personalized content. That will encourage to delivery of outstanding digital experiences.
What is Content-as-a-Service (CaaS)?
Content-as-a-Service (CaaS) is a structured method by which an organization can store their business content or data in an organized manner in the Content Management System (CMS). Also, CaaS can deliver the stored content from CMS to various channels in a common format with the aid of APIs. In simple words, CaaS can be termed as the next-gen way of managing and delivering business content or data.
Characteristics of Content-as-a-Service (CaaS)
Here we have elaborated the ways by which Content-as-a-Service (CaaS) differs from the traditional content management process.
CaaS stores content in a fragmented form, by doing so it eliminates the complex layout structure for storing bulk content. With an easy layout structure, it becomes easier to extract content from the storage and deliver it to a specific channel.
CaaS decouples the backend content storage and management layers from the frontend presentation layer. By doing it completely mirrors the entire operations of CMS and it eases marketers & developers to handle content much easier.
CaaS uses a cloud host for storing and sharing data resources to the vendors despite storing those business content or data on their own personal server.
Custom & Unique Presentation Layers
CaaS uses separate layers for presentation, by doing so customization of content can be done easily, and also the customized data fits perfectly to various channels.
Why Should You Go For CaaS?
CaaS gives the content and the UI team greater independence and versatility. It can design a personalized experience without limiting the specification of the show. This added freedom makes content more scalable and versatile.
- It removes the need for expensive integrations, providing mobility. It allows new channels to be added easily and quickly.
- It encourages you to draw on multiple immersive and engaging interactions that contribute to further conversions.
- A single source of reality can be used as a content resource and can be used in all channels in each format given by CaaS. This property is fundamental in the digital sector because businesses need material that is properly organized.
- Adopting CaaS transfers websites from a page-centered interaction model to a content-centered model, removing the need for content adapted from one channel to another.
- A CaaS allows for abstract cluster use of the underlying infrastructure. They take even fewer resources and “rent” space using smaller, lighter clusters.
How CaaS can facilitate Your Digital Commerce Operation
a) Optimize your channel content
As CaaS does not have a hard-coded content structure, it can be simultaneously crafted and employed with minimal effort for various networks.
CaaS often enables brands to deploy content rapidly and reliably on a variety of platforms. Optimized content can be launched for any platform with a single content hub.
CaaS is instrumental in addressing the digital age’s main needs – customizing content delivered to various target groups. So even the existing digital trade platforms can be strengthened and expanded without a restoration.
b) Remove fragmentation of experience
Content that delivers outstanding digital platforms is usually put in silos in a conventional digital trade process.
This not only makes system management more complicated but also raises the possibility of a fractured, uncoordinated brand experience. CaaS may integrate many content silos in a single cross-channel service for a brand.
c) Facilitate delivery
Content can be delivered seamlessly to the current app stack since it delivers content to every platform without any layout. New data points, channel changes, product information security (PIM), and CaaS enable the system-wide holistic tracking of the contents.
The solution offers quick response times and easy content expansion on new platforms without disrupting continuity or quality.
d) Creating Complete Unlock
When contents need to be circulated between various devices, the creativity of design and layout is restricted by conventional WCM platforms. However, CaaS allows you to use lightweight WCM features for existing platforms like a digital, experiential framework.
You can improve your consumer interactions with the appropriate messaging and design through such independence. This will, in turn, result in high conversion rates, consumer loyalty, and greater brand appeal.
e) Improving the capacity to test and publish
The incredible autonomy to play with content and evaluate iterations is also a distinct advantage of heading towards CaaS.
This helps you to calculate content performance in advance and to ensure the highest audience effect. It also helps you to rapidly create the best variations of content across platforms and geographies for fast user experiences.
f) Speed up campaign roll-outs
CaaS empowers user interface developers uncannily. The lack of headlines in content development from the presentation level does not even limit developers’ off-stage features and complex forefront experiences.
Since it locks with WCM, it is only important to construct the content architecture and configuration. This dramatically decreases the periods of time-to-market production and research. As a result, CaaS helps to scale and introduce new policies on digital trade more rapidly.
CaaS – The Content Management Of The Future
If you are running an organization, you will be well aware of the importance of delivering content consistently to your sales support team, marketing teams, developing team and so.
Delivering content consistently will improve your digital experience, especially when handling a B2B2C type of business. Apart from that, content can play a vital role in social media platforms, native app development, developing interactive user interfaces with AR/VR, and so.
All those can be easily done with the aid of Content-as-a-Services (CaaS); it simply delivers data consistently along with boosting customer experience. Besides, CaaS helps developers to build comprehensive eCommerce solutions along with integrating Product Information Management (PIM) and Web Content Management (WCM).
The integration of PIM & WCM makes wonders for businesses running in B2B, B2C, and B2B2C environments.
Various names can be attributed to digital experience platforms and various features. At its core, a digital network helps a business to deliver outstanding digital services and connects to its distribution functions.
Digital platforms provide a layer within a corporate ecosystem with different features and capabilities such as databases, APIs, payment processing technology, digital asset management, diverse user portals, tools for content management (CMS), and more.
The easy import and export of data between Pimcore and external systems enable the integration of product data. Pimcore integrates data from different internal data sources effectively. Pimcore is incredibly flexible but also requires a lot of work to satisfy unique needs out-of-the-box.
It helps businesses to plan, produce, and optimize digital experiences in context. With Web analytics and market intelligence, Pimcore DXP equips businesses with inspiring and customized digital experiences. Pimcore DXP can create consumer-focused content accounts in real-time with personalization quickly.