Why Data Integration is Important For Enterprise Success?

Do I Need a PIM?

By: Sagar Sharma

Why Data Integration is Important For Enterprise Success?

Most companies use the finest applications and premise systems for successfully storing enterprise data. As a business owner, you must keep in mind that data is an important component for improving the success rate of the business which generates significant amounts of data every day.

All business data must be properly analyzed and integrated. Data from various sources have to be integrated into a unified view for efficient data management and a successful business.

What is Data Integration?

Data integration is the process of mixing data from various sources into a single unified view. It involves ingestion with approaches like transformation, cleansing, mapping, and extract, transforms, and load. Analytics tools produce actionable insights due to the integration of data which also facilitates business intelligence.

There is no universal method for data integration. This process includes some common things like a network of data sources, the master server, and all clients accessing data from the master server.

The data integration process allows businesses to carry out data consolidation from different sources in a systematic way. Also, it transforms the collected data into useful and meaningful information.

The business has to combine information as well as data from the customer relationship management system, automation software, customer-facing applications, and emails to get a holistic view of the targeted customer base. In the data governance process, data integration has emerged as an important component.

How Enterprises Integrate Their Data?

Leveraging big data

The best and big data analytics let businesses for accumulating important information from semi-structured, structured, and unstructured data. Companies using the integrated data can gain important insights and make informed decisions.

CRM software

Renowned businesses leverage the customer relationship management tool to gather and capture information regarding customers. The data integration process lets businesses find and target the appropriate audience.

Business intelligence

Data integration is useful to collect and transform data and get the essential structures of business intelligence.


Data integration has allowed businesses for recognizing the real value of data and let them track and monitor data all through the business process.

Challenges of Data Integration

Working with timely data

Integration of real-time data devoid of lagging behind the systems

Remove the data silos

Extract data from and deliver to so many systems

Build a smart architecture

Process and improve the streaming data to the enterprise platform

Data security issues

Data integration solution solves the problem of the lack of data security and related things within a short time.

How to get to the first line

Proper use of the particular integration tools and also principles of completely architecting the data is for achieving the desired targets.

Keep up with the industry trends

Established and emerging businesses require enhancing routine efforts to keep up with the industry trends and do everything to meet the targets to win.

Data from the new business demands

The data integration has to be readily adaptable to the most modern technologies like the cloud and the Internet of Things to be successful in the competitive market.

Leveraging big data is all about the proper use of collected data to its highest possible bound. This process is highly complex and involves a massive amount of data for leveraging the business.

Benefits of Data Integration Along with Use Case Study Report

Every user of the best data integration facilities nowadays enhances their way to complete their work better than before. They develop their business in safe and successful methods. They gain knowledge on solid foundations and reap benefits from the efficient use of data integration.

The following details give you an overview of the main benefits of the data integration and assist you to make a good decision to use the data integration as per requirements.

1. Increase the sales force ROI

A high-end fashion brand Derek Rose was using the salesforce to manage the customer relationships. This brand was using Microsoft Dynamic for managing their accounts. They were missing chances for business development and failed to find and use direct resources known for their nature to facilitate business growth.

Integrating the two systems helped this brand to use Salesforce for financial reporting. Today, companies access the complete information it needs regardless of time and location. This band increases its efficiency level and sales and revenue as planned. Proper data integration lets everyone in the competitive business sector save a half full-time employee per week.

2. Do more with fewer resources

Homespice Décor is a small rug retail company. This company had challenges of making Microsoft Dynamics work for it for sales orders, inventory, and accounting. However, it had only a limited license and its sales team’s members had to share login details. Sharing login details were vulnerable to mistakes and made the overall process messy.

This company began to enter information again in Salesforce and had much difficulty with this error-prone and time-consuming process.

The professional data integration facility helps this company by successfully integrating Microsoft Dynamics with Salesforce and assisting salespeople to see the overall data they need without extra work. Today, this company operates efficiently and gets the foundation it requires for reaching its potential. The overall response time has enhanced and this company uses all chances to upsell.

The data gathered through the enterprise resource planning system and the customer relationship management system can be used in the product matrix to get an overview of the sales made by the client and by-product over time. This overview gives the company leads to sales further and competitive advantage.

3. Increase competitiveness

Interdata is one of the successful businesses in the modern age. This company was struggling to maintain large volumes of sales and invoicing. Though many companies successfully manage their business operations devoid of the data integration in the starting, they are unable to manage to work between two systems with the nature to collect large amounts of data after their business grows. Interdata needed an automated and reliable system to enable the business growth further.

Excellent integration of the customer relationship management and enterprise resource planning system is helped this company to streamline processes and sales as efficiently as possible. This company has gained the maximum benefits of data integration.

For example, this company has achieved the complete benefits of the integration, the overall control over access to customer data, and being able to see the total sales for every customer within seconds.

Excellent integration of Microsoft Dynamics and Salesforce is vital to let the complete information visible to every account executive and give them the convenience to get an overview about the sales. This facility makes statistics devoid of having to switch to any other system.

4. Enhance your customer and partner relationships

A renowned video management provider Milestone Systems was spending maximum time manually entering data across two systems in which account executives were stressed and finding it complex to focus on properly building associations. A proper association of the Salesforce and Microsoft Dynamics is vital to get the complete benefits of the system integration and let executives focus on using the numbers rather than manually entering them.

Today, data is automatically exchanged between the systems of this company. Data integration facilities let this company make complete use of the Sales History add-on for a very good result, business growth, and maximum chances to achieve the business development goals. Well-organized, accurate, and efficient account information translates into very good decision-making.

5. Better Decision making

Salespeople of Netop were relying on data entered manually in the 2 systems without any guarantee of accuracy. It took specialized staff away from the business development and tie up their time with the overall admin works. The data integration helped this company to get up-to-the-minute data to use to make high-quality and prompt decisions.

6. Increase system adoption

Ole Lynggaard is a Danish jewelry brand. This brand gets numerous benefits by allowing the sales team to access customer data instantly through data integration. For example, the sales team of this company access important data regarding sales orders and customers and see significant reminders from the finance team.

How PIMCORE empowers Data-driven Enterprises?

Data integration can reap permanent rewards for businesses in the long run. The data integration gains guarantee far outweighs the cost, the collaborative effort, and complexity that goes into it. It makes a single and also trusted view of the data which helps business growth, analytics, and operations. It demands implementation at a strategic level.

Data integration from a large context

Nowadays data integration is about customer data integration and enterprise data integration. The overall requirements of the enterprise data integration were felt by businesses in recent years as the interconnected technology landscapes. Other benefits of data integration are the removal of errors, productivity enhancement, and smart synchronization. Enterprise data integration is seen as a good path to,

  • Reduce complexity
  • Receive the best worth out of the data through the unification of systems
  • Derive business intelligence
  • Smooth collaboration among business systems
  • Smart business decisions as per accurate predictability
  • Increased data security, accessibility, and clarity
  • Very good customer experience
  • Dependable and quick means of achieving the enterprise goals

Customer data integration contributes to the business growth-related objectives. This is because it gathers important data from different systems and applications associated with the management, customer service, sales, marketing, and other departments over the websites, emails, chats, social media, phone calls, and customer service interactions.

Pimcore provides a way ahead

Data integration holds the key to unlocking important gains for businesses of any size and industry. Enterprises can streamline the overall complex processes, empower teams to self-publish data, automate data flow, induce agility, ease scalability, and enable non-technical users to be productive and quick with the help of the data integration.

All users of the Pimcore data integration facilities get an array of benefits. Pimcore eases the data export and import between itself and external systems, vendors, suppliers, and shared hard disks easy. The connect anything architecture of the Pimcore and the application programming interface-driven method take the complete connectivity to the next level.

These two things bring together several enterprise systems like customer relationship management, enterprise resource planning, and external third-party applications. The best capabilities make the Pimcore helpful for users and ready for every type of enterprise data integration requirement.

One-stop-solution to data integration

As a one-of-a-kind open-source platform, the Pimcore data hub is useful for data consumption, delivery, and unification purposes. It is designed to provide the centralized graphical user interface for enhancing the level of connectivity with the Content-as-a-Service frontends like the React, Vue, and PWAs with the complete support of query language of the application programming interfaces namely GraphQL.

Data integration strategy begins with Pimcore

Pimcore has successfully integrated the enterprise data for businesses belonging to different industries and sizes. Pimcore successfully implemented multi-site customer management systems and product information management systems to manage several website contents and product details in a single platform. It carries out integrations with the Salesforce, SAP, and Oracle ERP for creating a single source of truth.

Beyond the actual data integration benefits

Businesses nowadays are data-caring and data-conscious as the data revolution. There are ever-increasing requirements for the data integration associated with data-driven empowerment. Data has become important and influential besides the increased presence of artificial intelligence, machine learning, smart sensors, and devices deployment.

You can contact a company specialized in data integration services and discuss how to be smart in your method to use the appropriate data integration facilities. You will make a good decision to excel in your business sector and use all possible options to develop the business further.

Bottom Line

Business people who are aware of the importance of data integration to their business and technical practices can make a well-informed decision to use the customized data integration service from a professional team.

A proper data integration facility helps a lot to make data available, easy data collaboration, reduce data complexity, smart business decisions, and data integrity. Data integration benefits everything especially from business intelligence, customer data analytics, and data enrichment to real-time information delivery.

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