Problem Statement

The client sought a white-label digital platform to replace its in-house trade fair amidst the pandemic. The solution had to act as both a product catalog and an interactive digital exhibition, enabling customers to explore products and place inquiries or orders through seamless integration with internal systems. This ambitious project had to be delivered within an aggressive timeline of just 40 days.

Key Challenges

• Tight Deadline

  The platform needed to be live within 40 days, allowing for no delays.

• Catalog Experience

  Mimicking the look and feel of a print catalog while functioning as an online exhibition.

• Multi-Client System

  Ensuring clients can display their specific article numbers, visible only to their respective customers.

• Custom Integration

  Embedding the white-label solution into various e-procurement systems with unique login and shopping cart logic.

• Data Uniformity

  Presenting product information and associated assets (images, media, data sheets) in a consistent manner.

• Access Control

  Prices and other sensitive information had to be hidden from public view and accessible only to authorized users.

Solution Implemented

To meet the client’s needs within the tight timeframe, a robust digital platform was developed leveraging DXP/CMS, PIM/MDM, and DAM technologies.

Key features included:

• Flexible Display Options: Integrated 12 unique display types for products, creating a catalog-like experience in the front end.

• Session-Based Login & Shopping Cart: Enabled secure user access and controlled price visibility based on user roles and login status.

• Multi-Client Integration: Allowed each client to display their specific article numbers tied to metadata relations, ensuring personalized user experiences.

• E-Procurement Compatibility: Built login and cart functionalities that adapt to various e-procurement systems, ensuring seamless integration.

• Centralized Product Data Management: Standardized and centralized product information and media assets for consistent presentation across all platforms.

• Search Functionality: Implemented advanced search capabilities to make articles easily discoverable.

Business Impact

The solution was delivered within the 40-day deadline, transforming the client’s in-house trade fair into an engaging digital experience and significantly enhancing operational efficiency.

• 40% Shorter Time-to-Market

  Rapid deployment enabled the client to maintain business continuity during the pandemic.

• Managed Over 100,000 Product Attributes

  Enhanced data organization facilitated smoother updates and catalog creation.

• Streamlined Multi-Client Operations

  The tailored system empowered the client to deliver a personalized and industry-specific commerce experience for their customers.

• Unified Digital Platform

  The standalone web application doubles as a public-facing catalog and integrates seamlessly with e-procurement tools, ensuring versatility.