Problem Statement

With a large customer base and a loyalty program spanning millions of members, the retailer needed a way to understand the true buying power of households rather than just individuals.

Key Challenges

• Multiple family members

  were receiving overlapping offers.

• Campaigns were designed for individuals,

  overlooking the collective needs of households.

• Opportunities to increase basket size

  by bundling complementary products across family members were being lost.

Solution Implemented

The supermarket implemented the Householding Intelligence Accelerator to:

• Consolidate customer, account, and address data : into unified household profiles.

• Identify relationships between : individual loyalty accounts and household members.

• Enable personalized campaigns : at the household level, ensuring promotions resonated with the entire family.

Business Impact

Within just three months of implementation, the retailer achieved:

• +21% increase in basket size

  by recommending complementary products for the household.

• Higher campaign effectiveness

  through household-based targeting.

• Reduced marketing overlap,

  saving significant budget while improving customer satisfaction.