Problem Statement

Malabar’s complex operations were hindered by decentralized product information, inconsistent role management, and fragmented multi-channel integrations, affecting data consistency and inter-departmental coordination.

Key Challenges

• Lack of Centralized Product Data

  No single source of truth for product information across systems.

• Role Management and Workflow Issues

  Inefficient digital workflows and lack of clear role management.

• Multi-Channel Integrations

  Data integration challenges with retail stores, an e-commerce platform, and third-party channels.

• Vendor Collaboration

  Needed a digital solution to improve coordination between suppliers/vendors and the in-house merchandising team.

Solution Implemented

A robust PIM and data syndication solution was developed to address the challenges of product data management and vendor collaboration.

• Workflow Integration on Pimcore: Enabled collaboration across different teams, facilitating processes like New Product Inception (NPI), channel-specific enrichment, data approval, publishing, and archival.

• Data Syndication to Downstream Systems: Implemented seamless syndication for multiple channels, including the client’s Magento e-commerce site, physical retail stores, and third-party channels such as Amazon, Flipkart, and Myntra.

• Vendor Portal: Created a centralized portal to allow efficient data management and updates from multiple vendors, enhancing data accuracy and streamlining the onboarding process.

Business Impact

• 32% Reduction in Data Inconsistencies

  Centralized product information improved data reliability.

• 27% Increase in Operational Efficiency

  Automated workflows and approvals accelerated product launches.

• 40% Faster Data Syndication

  Improved multi-channel integration reduced time-to- market across platforms.

• 35% Reduction in Manual Data Entry

  The vendor portal streamlined communication, reducing manual data entry efforts.