Interactive VR application to provide an overview of Maruti Suzuki Baleno RS
A digital solution to reduce operational costs for the client and enhance the buying experience for its customers.
Founded in the year 1981, Maruti Suzuki is a leading automobile manufacturer in India. As of July 2018, it owned a market share of 53% of the Indian passenger car market. Looking forward to its massive success in low to medium budget cars, the company launched NEXA, a new dealership format for its premium cars in 2015. The company currently sells Baleno, Baleno RS, S-Cross, Ciaz, and Ignis under the NEXA brand.
What was the objective of the client?
The client wanted to boost their sales by providing immersive experiences to their customers in Auto Expos, tradeshows, and showrooms. They wanted to market the new model of Baleno RS under the NEXA brand.
How Credencys helped the client in achieving the objective?
Credencys offered a Virtual Reality app solution for both Android and iOS. The app lets customers view a 360-degree video of the Baleno RS car engine and virtual reality drive using a VR headset.
Key features of the application
Customers can select from the two modes that are standard mode and VR mode. Unlike the standard mode, the VR mode requires a VR headset for customers to get an immersive view of Baleno RS and its engine design. Once a user chooses among the given mode, he/she will need to select from the two experiences that are Drive and Engine.
Immersive driving experience
A customer can experience the VR Drive in four different ways.
- Exterior (from a camera stick to one of the sides of the car)
- Interior (from driver's point of view)
- Drone (Top view/Bird's eye view)
- Trivia (Third person perspective)
Gaze control integration
Gaze controllers track the motions of the eyes and neck of users and move the cursor accordingly in any direction in a 360-degree video.
Business impact/benefits of the app
Maruti Suzuki received more customer engagement by providing immersive driving experience to their customers. It will also help them to increase the brand value of NEXA.
The experiential way of marketing helped them to stay ahead of their competitors and generate sales.