Marketplace Integration for eCommerce - Reasons to Integrate Your eCommerce Store with A Marketplace

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By: Manish Shewaramani

eCommerce Marketplace Integration - Reasons to Integrate Your eCommerce Store with A Marketplace

There is no need to elaborate on the growth of the eCommerce industry in the past few years. Everyone who can access the internet will aware of it. The steep growth of online business along with its influences in all fields can be easily witnessed worldwide.

Youngsters have already moved online marketplace by skipping physical stores for their shopping. Because of the vast variety of products and its brand popularity, many shopaholics spend more time in their marketplaces.

Experts predicted big marketplaces around the world witnessed more than a million visitors per day. Though the products which they look for are available in small marketplaces, they still prefer big & renowned marketplaces for shopping. This gives you the picture of why you should integrate multiple marketplaces with your store.

This article elaborates on the features and benefits of integrating multiple marketplaces with your eCommerce store in detail.

eCommerce Marketplace Integration – A Brief

eCommerce marketplace integration is an API-based tool that acts as a two-way bridge connecting multiple marketplaces with a single eCommerce platform. This API-based tool facilitates multiple sales channels through eCommerce processes along with creating connections with the inventory systems.

The integration of multiple marketplaces with the eCommerce platform allows the real-time transferring of data from multiple channels into a single operational platform.

In addition, marketplace integration enables eCommerce business leaders to manage and organize the products in various marketplaces. Managing the daily activities of an eCommerce business becomes much easier with the integration of marketplaces.

Must-read eCommerce Marketplace Integration – All You Need to Know to explore the contribution of eCommerce marketplace integration to the success of your online business.

8 Essential Features of eCommerce Marketplace Integration

1. Single Dashboard

The integration process enables eCommerce business owners to enjoy a user-friendly centralized dashboard. With such a centralized dashboard, analyzing sales campaigns, monitoring business performance, tracking top-selling products, and so on will become easy for business owners.

In addition, the centralized dashboard makes the data flow between marketplaces and inventory systems much easier and quicker. Also, this enables business leaders to take vital business decisions quickly and accurately.

2. Real-time Updates

Having real-time communication is one of the essential thing for every business involved in eCommerce activities. The eCommerce marketplace integration allows business owners to carry out real-time updates of the products without any mess. Also, the real-time updates on the product stocks in inventory will help business owners to take the necessary steps.

By doing so, owners can avoid their products being oversold or undersold. It empowers business leaders to sell their products on multiple platforms by keeping an adequate volume of stocks on shelves.

3. Automated Crons

Well, the term automation is not new to the eCommerce industry. With the power of automation, businesses can easily eliminate the risk of manual errors. The integration of the eCommerce platform with multiple marketplaces comes with the automated crons feature. Where crons are known as the predetermined process carried on time through a set of server commands.

This feature avoids the same function performing again and again. This saves a lot of time and allows owners to focus on other essential functions to improve the data exchange pace.

4. Bulk Product Handling

Often eCommerce business owners suffer a lot while uploading their new products to multiple marketplaces or updating their product details in multiple marketplaces. To avoid such hassles, the marketplace integration of eCommerce brings you the bulk handling of products.

With this feature, business stakeholders can easily update or upload products in bulk numbers with just a click. In addition, the management of the products in multiple marketplaces becomes much easier with this feature.

This saves a lot of time and effort for the eCommerce owners from spending on managing products in multiple products. Instead, they can dedicate such time and effort to other important activities.

5. Unified Order Management

The centralized order management feature provided by the eCommerce marketplace integration empowers sellers to carry out all types of order processing operations from a single location. The operation includes order acceptance, order rejection, order shipment, and so.

With such a centralized order management feature, eCommerce business owners can eliminate the risk of losing potential consumers due to improper order management on time.

The unified order management platform offered by the marketplace integration allows sellers to manage their orders without login into their respective accounts on multiple marketplaces. This eases the process of managing orders among sellers in multiple marketplaces.

6. Supports Multiple Sellers Accounts

Having a multiple sellers account in the same marketplace would benefit a lot for eCommerce businesses. This enables business leaders to reach more potential buyers and to sell products much quicker. Integration of multiple marketplaces with eCommerce stores facilitates such multi-channel accounts of sellers in the same marketplace.

Irrespective of geographical details, the integration allows eCommerce owners to sell the same products using multiple accounts from a single location.

7. Automatic Shipping & Tracking Items

Integrating marketplaces with your eCommerce store facilitates the automation of product shipment and tracking. Tracking shipments and inventory stock details are essential for all businesses involved in eCommerce activities.

These aspects will help businesses to gain a better customer experience. Offering a centralized repository for data, marketplace integration allows business stakeholders to make use of reliable inventory management software for better governance.

The marketplace integration services with eCommerce introduce automation in product shipment and managing inventory systems. This ensures your inventory system connects with all leading sales channels and that all orders get completed on time without any trouble.

Also, the automated tracking feature offered by marketplace integration enables business leaders to track their shipments in real-time. This feature allows business leaders to get details like billing/shipping address of an order, mode of shipment, details of shipment carrier, live location, and so on directly to the portal.

8. Live Notification

For every eCommerce business receiving notifications regarding their product orders or inventory, updates are essential. Based on the notifications, they can excel in their eCommerce processes. So, without any second opinion, one can say the notification plays a key role in gaining a competitive edge for the eCommerce business.

Integrating multiple marketplaces with your eCommerce store enables you to receive a live notification. The unified platform created after the marketplace integration allows you to receive notifications on your portals.

Those notifications give you instant updates about the product orders, inventory details, order canceling, out-of-stock details, and so directly to the business leader’s portal. Also, it enables the business leaders to customize their live notification features according to their business workflow.

To explore more advanced features of eCommerce marketplace integration, don’t miss to read Importance of eCommerce Marketplace Integration For Your eCommerce Business. Amplify your online business by implementing all the features in your eCommerce store.

Business Benefits of eCommerce Marketplace Integration

Ecommerce marketplace integration allows business stakeholders to manage their day-to-day business activities efficiently. This section briefs you about the benefits your business can enjoy due to the integration of the eCommerce marketplace, take a look.

1. Manual Selling Process Gets Reduced

Almost every business operation gets streamlined due to the integration of the eCommerce marketplace. This includes business workflow like product information uploading, product digital assets updating, managing order details, managing shipping details, generating invoices, and tracking orders & shipments. In addition to that, it also assists business leaders in managing & updating their inventory stocks.

All the above-mentioned processes and workflows are carried out through automation by eliminating the manual processes. Once the manual process gets reduced, the chances of human errors get reduced significantly. This leads to a productivity increase.

Also, the successful integration of the eCommerce marketplace will eliminate the risk of getting errors that will create a negative impact on your business’s daily operations.

2. Quick Transfer of Data

Integration of eCommerce marketplace offers real-time APIs connection in all seller platforms. This real-time connectivity through reliable APIs enables data to transfer much faster than before. Apart from that faster data transmission, it ensures the data transmits in a safe and secure mode.

The safety of the data transmission is assured through the validation of each data transfer cell. With the data transfer cell validation, the chances of error occurrence during transmission get reduced dramatically. Owing to this, the data flow between the marketplaces; online stores, and inventory gets streamlined by eliminating all the frictions.

3. No Platform Switching

For better and more efficient management of eCommerce activities, business leaders are supposed to switch platforms now and then. With the marketplace integration of eCommerce, the platform switching process gets eliminated.

Yes! The hassle of switching multiple platforms is no more with the marketplace integration. All business activities can be managed from the single dashboard provided by the eCommerce marketplace integration.

Also, it enables sellers to sell their products much quicker and easier. This saves a significant amount of time and effort produced by the seller or business leader. By the way, it enables business leaders to spend their time & effort on other critical matters for business development.

4. Increases Product Visibility

To be a success in online business, you need to have good product visibility and product reach among the potential consumers. To attain such visibility and reach, business leaders should make sure their product presence is in multiple channels.

Ecommerce marketplace integration allows business leaders to enjoy the freedom of selling their products in multiple products at a time. Also, it increases your product visibility by improving the product listing sources and improving its performance.

Marketplace integration allows seller/business leaders to desire the freedom of connecting multiple portals for reaching their products to marketplaces.

5. Competitive Advantage

Having a competitive edge in today’s marketplace is the biggest advantage for a business. With such an advantage, eCommerce businesses can grab the attention of potential buyers and sell their products. Ecommerce marketplace integration enables business leaders to compete more efficiently in the marketplace.

Marketplace integration allows business leaders to reprice their products at any time. This enables eCommerce sellers to offer more discounts and manage seasonal offers consistently across multiple channels and marketplaces.

6. Improves Stock Visibility in Inventory

An integrated marketplace with an eCommerce platform allows business leaders to have a centralized data storage location for all channels. With the help of efficient multichannel inventory management software, business leaders can easily manage their stock details.

Also, it enables business leaders to find out the stock details in every warehouse and predict the cheapest shipping location to complete the order. This leads to better customer satisfaction on quick order completion.

7. Attracts More Target Audience

The marketplace integration gives the business leaders the freedom of utilizing multiple channels for selling their products. Owing to this, it increases the product’s reach to more target audiences. This empowers your brand presence among more people and drives the attention of more audiences toward your business.

Displaying your product in multiple channels and establishing your business presence in multiple markets will enable your brand to attract more potential consumers. This helps in favor of your business sales and business growth.

8. Avoids Overstocking

As mentioned earlier, marketplace integration offers a centralized data repository; business leaders can manage their inventory efficiently through reliable inventory control software. With such software, you can easily predict your sales forecast and plan your stock shelving data accordingly.

Having reliable inventory management software for your integrated eCommerce marketplace will eliminate the risk of having product undersupply or oversupply situations.

9. To Test New Products

Every business would struggle to predict whether their newly launched product will satisfy their customer’s needs and gain success in the market. To avoid such hassles, eCommerce marketplace integration allows you to test your new products on a reputed marketplace visible to millions of target audiences well before its launch.

With such a testing operation, you can get proper results on the acceptance of your new product by your target audience worldwide. The result will guide you to step further into the production of new products and stock them on shelves.

If you are interested in exploring more benefits of considering eCommerce marketplace integration, don’t miss to read Why eCommerce Marketplace Integration is Essential for Your Online Business?

Bottom Line

If you are still thinking of integrating your eCommerce platform with the marketplace, then you need to understand that it is essential and delivers more flexibility to your business. It enables you to target potential consumers consistently.

Don’t wait more; it is the right time to hire a reliable company offering Marketplace integration services and lay a strong foundation for your business growth. Marketplace integration reduces the manual process by bringing automation. This allows you to spend more time focusing on other critical processes for your business growth.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!