Retail is a highly competitive market where customers can easily switch from one vendor to another, whether it’s a physical store or eCommerce platform.
To engage customers for a long time and encourage them to make a buying decision, retailers keep implementing different strategies. But they are sure which strategy will work and which won’t.
Let’s have a look at customer expectations while makes retail shopping:
- Personalized shopping experience
- Hassle-free return policy
- Getting the lowest price
- Uniformity across physical and digital stores
- Easy loyalty program
Retailers design different strategies to satisfy the expectations of the customers. For the successful implementation of these strategies, they need to
- Consolidate and manage all data
- Create a personalized purchase journey for customers across all channels
- Bridge the digital divide between the online and physical store
- Amalgamate of mobile, voice assistants, micro-location, and AI-powered technologies
- Improved time-to-market of the products
Pimcore offers Product Information Management (PIM) software that allows retailers to deliver an omnichannel experience along with effective product management.
Working with a technology partner who offers end-to-end Pimcore development services, retailers can build highly customized digital solutions that address all the above-mentioned requirements of the retailers and help them in satisfying most of the expectations of the customers.
How PIM of Pimcore Addresses the Challenges of Retailers?
Product Information Management of Pimcore contains many advanced features that enable retailers to manage product data seamlessly. Retailers can update data as per the changing business needs from a centralized platform.
Spread the latest product information across all customer touch-points consistently and continuously to deliver the outstanding user experience. Pimcore lets you build a robust online product catalog that is engaging for customers and easy to manage for retailers.
The technology is compatible to store and manage multi-vendor and multi-domain data of any size of organizations from any industry. Integration of Master Data Management (MDM) also allows them to manage customer and vendor data along with product information.
Data model analyses the data and its characteristics and how it relates to other data. Skilled Pimcore developers help you to build a flexible product data model for PIM and MDM that is scalable as per the growing requirements of the organization.
PIM contains a web-based data modeling engine that allows retailers to create a new product data model within a few minutes. They can manage products, customers, and vendor data along with the thousands of different attributes. The software is capable of managing 40 high-performance data types of master data and product information.
As the Pimcore supports multiple languages, retailers have the flexibility to choose the language as per their regional preferences and display the content in the respective language. The administrative interface of PIM supports 20 different languages such as German, Spanish, Italian, Chinese, English, French, and more.
To enable retailers with the real value of the product data, the PIM data model constantly represents the full range of attributes specifications and relations. They can add and change the data in real-time.
The initial stage of the Pimcore data modeling contains static attributes, media, text handling, and data relationship of products. In the next level, PImcore developers classify the product data based on the industry domain and create a structure to manage the same data in a harmonized way.
Retailers can manage any type of product classification by harnessing advanced data modeling components of Pimcore.
Digital Asset Management
Along with text and attributes of the products, Product Information Management also manages the media assets. Integrating MDM in PIM, retailers can easily manage and integrate images, videos, graphics, audio, documents, and more.
Harnessing data inheritance, Pimcore disputes the data in the different and relevant groups. It reduces time to market of the product by streamlining the editorial process and maintaining the data in a centralized location.
Product Data Management
Effective data management is the prime requisite of modern organizations. Pimcore allows retailers to deliver a user-friendly and consistent customer experience by aggregating, classifying and translating the product information.
The technology helps to manage data with the next level of accuracy and efficiency by providing advanced data security.
Data & Batch Editing
The Data Editing component of Pimcore allows retailers to manage the product data with appropriate hierarchy, validation, structure, description, versioning, documentation, and other data related components.
Batch editing is a flexible and tabular interface for retailers where they can edit records in an Excel-like manner, select multiple records for editing, and find specific records for editing with the help of search/filter functionality.
User & Rights Management
PIM contains advanced rights management system that can be customized as per each user and use cases of retailers. The software interface is 100% customizable and compatible to adapt the data entry masks at the field level granularity.
Digital Asset Management
To manage the media files and documents, PIM allows to integrate DAM. Seamless integration of PIM and DAM provides effective metadata management and advanced image manipulation/editing of media files.
User Profiling & Data Collection
To define user profiles, retailers need to collect customer data and analyze them accurately. Customer Data Platform (CDP) of Pimcore contains advanced functionality of marketing automation, personalization, and segmentation.
The feature allows retailers to aggregate user profile & customer data, link social media profiles, trigger events, execute marketing automation, enrich data, build audience segment, and much more.
Product Data Integration
Retailers require detailed insights about the different business aspects to make appropriate decisions. Pimcore collects the data from different third-party software such as ERP, CRM, hard drives, suppliers, syndicates, external partners, and others.
Pimcore allows retailers to integrate the product information by importing and exporting the data amongst Pimcore and third-party software. Integration with MDM allows PIM to integrate data of any size and pace. Moreover, Pimcore allows retailers to build the custom integration solution as per their specific business needs.
3rd Party API Integration
Pimcore has a highly flexible architecture and an API driven approach that allows to connect enterprise software or external third-party applications. In order to establish two-way communication with other systems, the technology user either REST Web Services API or Native PHP API.
Data Import & Export Toolkit
It is an add-on feature of PIM to define, model, map, and execute manual and automatic export of Pimcore data and import of 3rd party software/application data.
CSV (comma-separated values)
Pimcore allows to create one and two-dimensional data models through the import and export of CSV. It requires a definition of data fields for exports and data mapping for imports.
Data Quality/Semantics Management
The product data quality system helps enterprises in addressing the data quality-related issues in PIM and MDM. It presents the data in a clean and structured way to enable retailers to perform better data governance to help them grow faster.
The system ensures the data quality is the most structured and lucid way within a dynamic unified environment. The more qualitative the data, the better the business intelligence and analytics, retailers can take benefit of.
Data Quality & Completeness
PIM contains varied functionalities that help define and improve data quality and completeness. Pimcore sends data quality and data validation reports to the retailers to confirm the data quality. Moreover, providing the calculated value fields, the technology allows to monitor whether the data is complete or not.
Leverage the flexibility to define the rule to ensure the data quality and validate the data based on the pre-defined rules. PIM allows to create different data types that too with predefined possible values.
Data Audit & Versioning
Leverage the data audit and versioning features of Pimcore. It allows to make changes within a record and creates a new version of the same record and saves the audit trail.
In order to generate custom and dynamic reports, Pimcore has integrated an advanced reporting engine with PIM platform. The engine access the Pimcore database to generate different reports such as data completeness reports, data quality reports and many other reports with export functionality and further filtering.
Get a user-specific and configurable dashboard that highlights relevant information, specific workflows, important states. It can be extended by portlets.
Product Information Workflow Management
Create custom workflows for your business processes using an open-source workflow management solution of Pimcore. It helps you to boost productivity and accuracy by minimizing the risks at the same time.
There should be a free flow of information in order to meet the PIM and MDM requirements so that the enterprise data can interact seamlessly. Retailers can create their specific workflow by selecting elements from the drop-down or modifying the workflow paths to keep the business process updated.
Harnessing the capabilities of the workflow engine, retailers can define business processes and editorial workflow. It allows to create a highly complex workflow that is based on action, states, transition, and notification. The workflow history provides an audit trail of each workflow step on a record.
PIM provides a 100% customizable interface and allows to develop & integrate custom models and functionalities. It can be easily integrated with your existing business and application infrastructure.
Credencys, a Gold Partner of Pimcore, has developed robust Product Management solutions for retailers to manage their online product catalog in a hassle-free way. We offer end to end Pimcore development services that involve consultation, UI/UX design, code development, integration (3rd party software/APIs and existing business systems), testing, and support.
We have a team of skilled and experienced Pimcore developers who hold expertise in developing e-commerce & marketplace platforms, content management systems, APIs, custom modules, web applications, mobile apps, configuration, upgradation, migration as per the specific business needs of retailers.
Do you want to adapt Pimcore technology for your next digital solution? Talk to our Pimcore experts and take advantage of a free consultation.
Image Credits: Pimcore