Problem Statement

The client needed a centralized digital portal that would allow hospitals to seamlessly browse, order, and purchase medical apparel. Their goal was to digitize the full product lifecycle from onboarding and catalog management to shipping and payments on a single, integrated platform.

Key Challenges

• Fragmented Order Lifecycle

  No single platform to manage onboarding, selling, and payment processes.

• Manual Data Management

  Product data was scattered across systems, leading to inefficiencies.

• Lack of Integration

  Order tracking, shipping, and ERP systems operated in silos, hindering real-time updates.

• Limited Visibility on Order Volume

  No mechanism to track or analyze hospital-specific order trends.

Solution Implemented

• B2B eCommerce Platform Development: Built using Pimcore to digitize the end-to-end buying experience for hospitals.

• Product Information Management: Integrated to centralize and manage product data across channels.

• Order & Shipping Integration: Embedded eCommerce features for order management, FedEx shipping, and online payments.

• MDM-Driven Rule Engine: Deployed to monitor hospital-specific order volumes and optimize operations.

• Digital Asset Management: Used to maintain all product-related media assets centrally.

• ERP Synchronization: Ensured real-time order updates and eliminated data duplication by syncing PIM and eCommerce modules with the ERP system.

Business Impact

• 27% Increase in Order Volume

  Hospitals adopted the platform for repeat and large-volume purchases.

• 24% Growth in Revenue

  Enabled by smoother transactions, accurate product information, and real-time order updates.

• Unified Commerce Experience

  Empowered hospitals with a seamless and efficient purchasing journey.

• Improved Data Governance

  Reduced manual effort and errors through centralized data and process automation.