Problem Statement

As the company expanded its product portfolio and digital operations, its manual item setup processes became difficult to scale. Product information had to be managed across multiple brands, teams, and systems, increasing the time required to create and approve product records.

The absence of a centralized product data platform also affected product accuracy, internal visibility, and the availability of complete products across online channels.

Key Challenges

• Complex Item Setup

  Product setup across four brands relied heavily on manual processes, slowing the creation and approval of new product records.

• Limited Product Tracking

  Teams lacked a reliable way to track products throughout the enrichment and approval lifecycle, making it difficult to monitor progress and maintain accountability.

• Manual Data Verification

  Product attributes and workflow statuses required repeated manual checks, increasing workload and the likelihood of data errors.

• Inconsistent Product Information

  Without centralized governance, maintaining accurate and consistent product information across departments and brands was challenging.

• Limited Online Product Availability

  Slow item setup and incomplete product information delayed the availability of products across digital sales channels.

Solution Implemented

• Centralized PIM for 14,000 SKUs : Implemented a centralized PIM platform to manage product information for 14,000 SKUs across four brands from a single environment.

• Dell Boomi Integration : Integrated the PIM platform with Dell Boomi to support reliable inbound and outbound data exchange between connected enterprise systems.

• Bulk Product Data Operations : Enabled bulk updates for product attributes, enrichment activities, approvals, and catalog operations to reduce repetitive manual work.

• Product Enrichment Workflows : Established structured workflows for creating, enriching, reviewing, and approving product information before publication.

• Role-Based Data Governance: Configured role-based access controls to ensure that users could view, edit, and approve product information according to their responsibilities.

• Reporting and Product Tracking : Introduced reporting capabilities that allowed teams to monitor product setup progress, identify delays, and improve decision-making.

Business Impact

• 70% Reduction in Manual Workload

  Automation of item setup, bulk product operations, and enrichment workflows significantly reduced repetitive manual activities.

• 85% Increase in Data Accuracy

  Centralized governance, defined workflows, and improved product tracking increased the accuracy and consistency of product information.

• 60% Boost in Operational Efficiency

  Streamlined processes enabled faster turnaround, better resource allocation, and greater productivity across product data teams.

• Improved Decision-Making

  Reporting and product lifecycle visibility gave teams clearer insights into workflow status, data quality, and product readiness.

• Increased Digital Product Availability

  Faster and more accurate product setup helped the company make enriched products available to online channels more efficiently.