PIM and MDM: A Killer Combination for eCommerce

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By: Manish Shewaramani

PIM and MDM: A Killer Combination for an eCommerce Organization

In today’s fast-paced digital world, eCommerce has become a crucial part of the global economy. As a result, businesses of all sizes are investing in eCommerce platforms to tap into the vast potential that the online marketplace has to offer. However, managing vast amounts of product information and ensuring its accuracy and consistency across all channels can be a daunting task. This is where PIM and MDM come into play.

Product Information Management (PIM) and Master Data Management (MDM) are two powerful tools that, when combined, can provide eCommerce organizations with a comprehensive solution to their data management challenges. PIM allows organizations to maintain accurate product information and manage it efficiently, while MDM facilitates the management of master data across the entire organization.

Together, they offer a seamless and integrated solution that can streamline operations, reduce costs, and improve the overall customer experience. This article gives you a closer look at how PIM and MDM can work together to transform eCommerce organizations.

What is PIM (Product Information Management)?

1. Definition

Product Information Management (PIM) is a product-oriented software solution that is specifically designed to simplify the product data management process by providing a centralized platform for storing, organizing, enriching, and sharing product data. The PIM system plays a vital role in digitizing the product’s assets.

The data management software PIM provides a single source of truth for product data across an organization. This makes things easier for data managers to manage the product data across the customer touch points like websites, marketplace, product catalogs, and so.

Don’t miss reading What is PIM? to understand Product Information Management with better insights. To learn about PIM in more detail, visit Product Information Management – An Exclusive Guide. It introduces different essential aspects related to Product Information Management.

2. Purpose of PIM

The ultimate purpose of a PIM solution is to remove the tedious and repetitive tasks done by the data managers to manage the product data. The PIM system comes with excellent integration capabilities which makes eCommerce platforms to get connected easily.

Apart from that, the core capabilities of PIM like data collection, data enrichment, and data publishing/sharing are very useful for an organization to gain control over data governance. In addition, marketers, sales team, and data managers can improve their work efficiency with the presence of PIM. Overall PIM implementation drives better business value.

3. Benefits of PIM

  • Improves the accuracy and quality of product data.
  • Streamlines the product information management processes.
  • Gets rid of the tedious and repetitive tasks involved in the data management process.
  • Enhances operational efficiency and boosts productivity.
  • Reduces time-to-market.
  • Brings more collaboration among the departments.
  • Increases sales conversion rate.
  • Reduces product returns.

Are you interested in exploring more benefits Product Information Management platform? Check out the Top Benefits of Product Information Management (PIM) for Your Business. Explore how PIM development empowers your business significantly.

What is MDM (Master Data Management)?

1. Definition

Master Data Management (MDM) is a set of processes grouped as a tool for managing all the data of an organization. The MDM system is capable of handling and managing data which are related to product SKUs, suppliers, customers, vendors, products, and so on.

The data management process carried out by the MDM tool supports businesses to conduct a smooth business operation.

Moreover, the tool enables businesses to collect, organize, enrich, and share accurate data which plays a key role in driving operational efficiency and performing analytical operations.

To explore more about Master Data Management, read What is Master Data Management (MDM)? It helps you learn about different essential aspects related to Master Data Management. Also, you should visit Master Data Management – An Ultimate Guide to get exclusive insights into the MDM and its unmatchable potential.

2. Purpose of MDM

The ultimate purpose of an MDM tool is to specifically meet the analytical and operational necessities of an organization. The presence of an MDM tool allows businesses to introduce effective data-driven changes which pave a path for driving more sales and improving customer relationships.

Deploying an MDM system helps businesses to achieve the objective and functional needs of various departments. MDM system plays a vital role in improving efficiency in various business operations like managing customer details, staff payroll, categorizing products, handling customer segments, and so on.

3. Benefits of MDM

  • Delivers accurate and error-free data for conducting better analysis.
  • Reduces the hassles & complexity involved in global business expansion.
  • Provides better data consistency that plays a major role in improving business operations.
  • Shares and publishes data across multiple platforms and systems consistently.
  • Helps businesses to meet regulatory compliance.
  • MDM enables businesses to perform data editing or data updating in a single platform and it reflects on all appropriate areas.

If you are excited to explore more benefits of MDM, don’t miss visiting List of Master Data Management Benefits – How MDM Helps Boost Your Business. It helps you understand how Master Data Management.

PIM vs MDM: Key Differences Between PIM and MDM Systems

While PIM vs MDM is both data management tools, they have different objectives and functionalities. PIM is primarily focused on managing product data such as descriptions, images, and pricing while ensuring its accuracy and consistency across various channels.

On the other hand, MDM is concerned with managing master data such as customer information, vendor data, and financial data, to ensure consistency and accuracy throughout the organization. While both tools can be used alone, their combined use can provide an even more comprehensive solution to eCommerce organizations’ data management challenges.

The key difference between MDM and pim include:


PIM is focused on managing product information, while MDM is focused on managing master data across the entire organization.

Data Types

PIM deals with product-specific data, such as descriptions, images, and pricing. MDM deals with broader organizational data, including customer profiles and vendor information.

Data Structure

PIM manages structured product data within a specific hierarchy, whereas MDM manages unstructured and structured master data across multiple domains.

Data Management

PIM is designed for managing product information updates and enrichment, while MDM is focused on creating a single source of truth to ensure consistency across all applications.

Data Sources

PIM typically sources data from internal systems and suppliers, while MDM sources data from various sources across the organization, including ERP systems, CRM systems, and other applications.

Despite these differences, PIM and MDM can complement each other by providing a comprehensive solution to eCommerce organizations. By combining their strengths, organizations can achieve better data quality, streamline operations, and provide a better customer experience.

With PIM managing accurate product information and MDM ensuring consistency across the entire organization, eCommerce organizations can thrive in an increasingly competitive landscape.

To get better insights into the difference between PIM and MDM, you must read PIM vs MDM: What is the Difference Between PIM and MDM? You will have a complete understanding of the role of PIM and MDM in your organization.

PIM and MDM: How to Choose the Right One?

Choosing between PIM and MDM depends on your organization’s specific needs and goals. If your primary concern is managing product information, ensuring its accuracy, and seamless distribution across various channels, PIM would be the right choice.

However, if your organization deals with vast amounts of data from various sources such as customer information, financial data, and vendor information, MDM would be a more suitable option.

It’s essential to evaluate the features of each tool in detail and determine which one aligns best with your business objectives. In some cases, combining the two solutions can offer a comprehensive approach to data management and unleash the full potential of your eCommerce business.

Regardless of which tool you choose, implementing PIM or MDM can deliver significant benefits to your organization. By maintaining accurate and consistent product and master data, you can improve operational efficiency, enhance customer experience, and stay ahead of the competition in today’s dynamic eCommerce landscape.

1. Key Questions to Ask for Choosing Either MDM Or PIM

When considering using MDM or PIM, it’s crucial to ask the right questions upfront. Here are the lists of questions you should ask before picking the one from PIM and MDM systems.

  • What are our organization’s primary data management challenges?
  • Which business areas need data management improvements?
  • What type of data does our organization deal with the most?
  • Which solution aligns best with our long-term business goals?
  • Are there any budget constraints or technical limitations that may impact our decision?
  • How will we measure the success of the chosen solution?

By answering these questions and evaluating each tool’s features, you can make an informed decision that aligns with your organization’s specific needs and goals. Remember, PIM is ideal for managing product data, while MDM is more suitable for managing master data from multiple sources.

Ultimately, your choice will depend on the nature of your business and the challenges you face in managing critical data. Whatever solution you choose, be sure to measure its success and make adjustments as necessary to ensure ongoing optimization and improvement.

2. Choose an MDM System to Achieve These Goals

  • It is essential to consolidate all the key components that enable your business to function seamlessly. These elements range from the fundamental data that inform decision-making to the regulations that shape your business operations. By integrating these disparate components into a cohesive system, you can ensure that your business runs smoothly and effectively.
  • Achieving the highest level of precision and timeliness in your information requires honing your master data by synthesizing multiple sources into a refined and updated version.
  • Enable your enterprise to take charge of the content and relationships within the master data with our empowering solutions. Take control of your data management and streamline your processes with ease.
  • Ensure that the mentioned data is carried out for all primary data present in the organization.

3. Choose a PIM System to Achieve These Goals

  • Effectively organize and fine-tune product information, including but not limited to documents, images, and descriptions, to streamline and enhance the accuracy and accessibility of your product data.
  • By combining marketing data with product data, a comprehensive and cohesive entity can be established.
  • Enable the marketing department the capability to manage product information seamlessly through an impeccable work process, thereby enhancing the overall efficiency and productivity levels within the organization.
  • Integrate commerce, experience management, and product management seamlessly to streamline your business process.

The primary emphasis in this setting is directed toward the product information and its handling, while also ensuring conformity with distinct parameters set for the data like syndication and other relevant specifications.

4. Which Platform is Right for You?

Choosing the right platform for your business is crucial to achieving your goals. Consider your specific needs and objectives to determine whether a master data management solution or a product information management platform is the best fit for you.

With either option, you can enhance the accuracy and efficiency of your data management processes, ultimately leading to improved business outcomes.

It is important to keep in mind that both MDM and PIM systems can offer valuable support to your company, and gaining a thorough understanding of each can help you make an informed decision about which is best suited to your business needs.

By taking the time to define your unique business objectives, you can assess whether MDM for pim aligns more closely with your current stage of growth and development and choose the optimal solution accordingly.

Signs that Indicate You Need A PIM Solution

1. Increasing Numbers of Errors in the Product Information

Inconsistencies, duplicates, and entry mistakes, where there are several inaccuracies in your product information, it’s a sign that you need a PIM MDM solution.

A single missing piece of information or a data error may cause major havoc in the workplace since data travels via several routes and places. Your business connection may deteriorate if your consumers receive inaccurate information. Without a PIM system, maintaining product information is less productive.

PIM software can therefore significantly help to increase team productivity. Due to their connectivity, PIMs centralize and protect all product data, including marketing, logistical, and technical information, while uniting teams around a single product reference source that contains accurate and up-to-date information.

2.  Lack of Control in a Multilingual Setting

When you cannot maintain product data from several suppliers or when managing numerous translation projects becomes difficult, it is obvious that you need PIM.

If you risk losing track of your product information, all kinds of formats, including PDF, Zip, and CSV files, are used by suppliers to provide information to you. Due to the variety of forms and locations, information may become inconsistent, and all of your data may be incomplete, erroneous, or out-of-date.

You may efficiently manage a multilingual environment using PIM’s translation management features. When you integrate PIM into your e-commerce site, you get hold of all product data without losing its consistency.

3. Difficulty in Implementing an Omnichannel Strategy

The multitude of obstacles to implementing an omnichannel approach is a major sign that you require a PIM.

Product and marketing teams must modify their data for each sales channel in an omnichannel environment. This adaption becomes difficult when working with several references spread across numerous sales channels including websites, mobile applications, and marketplaces.

Your product information will be uniform across all sales channels if you use PIM. Before publication, the product and marketing teams can able to compile product data easily from a single database. PIM and MDM capabilities allow them to convey and keep track of product information that is particular to each sales channel.

4. To Create Great Customer Shopping Experiences

You need a PIM solution if you want to give your clients amazing buying experiences.

Rich product content is at the heart of the consumer experience. Accurate dimensions, top-notch photographs, and comprehensive product descriptions all contribute to a pleasurable purchasing experience. To put it another way, you can help your customers pick a product they’ll like!

These demands can only be met by PIM and MDM systems. PIM gives users the freedom to create individual product descriptions that appeal to customers’ wants and feelings.

5. You Want to Expand Your eCommerce Business Globally

For your eCommerce firm to become global, it is essential to localize product data to address these demands. Understanding the language and shopping interests of customers in various markets is essential for effective international eCommerce. Managing and storing your product catalog across different locations is easy by using PIM software.

Also, PIM and MDM enable you to supply consistent information in conformity with global product data rules.

Visit When Your Business Requires A PIM Software? which explains more situations that ensure you need a Product Information Management solution for your business.

Signs that Indicate You Need an MDM Solution

1. Slow Data Integration

Everyone considers it a good achievement since it may result in more cross-selling opportunities. There will be a lag in combining data from the two organizations for correct reporting at all levels. To have efficient management, it could be necessary to combine apps where MDM will make sure you only use one platform.

The PIM and MDM platform may speed up the data integration procedure, allowing your business to swiftly and properly combine data from the two firms. By doing this, you’ll be able to maximize your cross-selling prospects and take advantage of the synergies between the two businesses.

2. Your Available Storage Space is Running Low

When your data volume rises, your storage capacity diminishes and increased storage capacity increases prices. Many organizations don’t know what sort of data is taking up their priceless storage space because more than 50% of the files owned by organizations were unknown.

It’s an indication that businesses need to go from the PIM and MDM system that keeps everything to one that can only identify and save data critical to their business and deliver meaningful insights.

By employing MDM features like data synchronization, matching, and linking to avoid duplication, you can save only the data you need.

3. Lack of Data Control

Your company may have grown in terms of market share, profits, and geographic reach but its data may have become decentralized and dispersed over a variety of tools and apps. Organizations that don’t use data governance lack the crucial knowledge of their personal information on customers and where it is kept.

You won’t be able to examine the data most efficiently, offer individualized products and services, or acquire valuable information until after that. These resources must all be connected to establish a single, central platform.

An MDM solution can assist in addressing the problem of poor data management. With the aid of the MDM system, it will be possible to assure that all data is precisely gathered, tracked, and tailored to the demands and specifications of the firm.

4. Your Business is Failing to Satisfy Customers’ Needs

Since today’s consumers want consistently high levels of service regardless of how they choose to connect with you. Compliance and maintaining a consistent customer experience are major priorities for most organizations.

When you are unable to meet customer demand for items promptly and when staff faces issues to provide the high level of customer service that your clients demand.

It indicates that your company requires an MDM solution to enhance the quality of your master data and get a clear picture of every one of your customers so you can start offering personalized interaction that will increase sales and customer loyalty.

Enhancing personalization across additional channels has been shown to boost customer spending by top overall.

5. Business Intelligence and Analytics are Behind

Analyzing market trends, consumer expectations, and internal operations, and using the results in your favor is another major reason for gathering, sorting, storing, and processing data.

By creating a single source and a trusted view of your data throughout the whole enterprise, PIM MDM Solution enables you to guarantee the validity of your fundamental data.

PIM and MDM: Two Different Yet Complementary Platforms

When it comes to managing product information, there are two main options: Master Data Management (MDM) and Product Information Management (PIM). While both can offer valuable support to your business, they are very different tools.

MDM is a comprehensive solution that focuses on managing all of your organization’s data, including customer data, supplier data, and more. It helps ensure data consistency across different systems and departments.

On the other hand, PIM is specifically designed for managing product information. It streamlines the product information management process by providing a centralized platform for storing and distributing product data. This helps companies to maintain accurate, consistent product information across all channels and touchpoints.

While both MDM and PIM have their unique strengths and capabilities, it is important to evaluate your specific needs and objectives before making a decision.

If you are primarily focused on managing product data, PIM may be the better choice. However, if you require a comprehensive solution that manages all of your organization’s data, MDM may be the more suitable option.

In any case, investing in a robust data management system can help improve the accuracy and efficiency of your operations, leading to better business outcomes in the long run.

PIM and MDM: A Partnership that Empowers eCommerce Business

1. Improve the Work Efficiency of Marketing and Sales Teams

When MDM and PIM are used together, marketing and sales teams benefit from an easier implementation process. PIM helps them focus on the management of product data and ensures consistent information across all touchpoints.

Meanwhile, MDM provides a centralized platform for all data management needs, which simplifies how teams access and update customer data, supplier data, and more.

2. Improve Efficiency in Managing Products

The combination of MDM and PIM offers greater efficiency in managing product information. By eliminating the need to manage multiple systems, it streamlines the process of updating and distributing product data across channels.

This not only saves time but also reduces the risk of errors that can occur when data is manually entered into different systems.

3. Better Data Quality

MDM ensures that all data, including product data, is accurate and consistent across all systems. When combined with PIM, it helps to maintain high data quality by ensuring that product information is up-to-date and relevant to the target audience.

4. Improves Decision-making Capabilities

With MDM and PIM in place, organizations can make better decisions based on accurate and reliable data. This is because they have access to a centralized platform that provides a single source of truth for all data related to their products and customers.

This helps eliminate the guesswork that often comes with managing disparate systems, enabling businesses to make data-driven decisions that positively impact their bottom line.

5. Increases Agility

MDM and PIM solutions provide businesses with greater agility when it comes to managing their products and customer data. They allow for quick updates and changes to be made, ensuring that businesses can respond to emerging trends or shifts in the market quickly.

Overall, the benefits of using an MDM solution with PIM are numerous and impactful. By streamlining operations, improving efficiency, ensuring data quality, and enabling better decision-making capabilities, businesses can gain a competitive advantage in their respective industries.

With increased agility, they can adapt to changing market conditions and customer needs, thereby enhancing their overall performance and profitability. As such, it’s no surprise that more and more organizations are adopting MDM and PIM solutions to manage their product information and drive business success.

How PIM and MDM Solutions Impact Your Business KPIs?

Having a PIM and MDM Solution for eCommerce business would be beneficial in many ways, particularly in increasing the eCommerce KPIs. Both PIM and MDM systems help eCommerce businesses to deliver meaningful and accurate content to the customers which keeps them engaged with the brand more often.

PIM and MDM play a major role in enhancing the KPIs (Key Performance Indicators) which are responsible for driving effectiveness in data management and efficient business operation.

KPIs such as conversion rate, productivity & cost reduction, customer experience, and product data quality help eCommerce businesses define their business objectives and take appropriate measures to improve their business operations.

Here are the industrial examples which indicate the business outcomes measured after the implementation of PIM and MDM systems.

1. KPIs on Productivity and Cost Reduction

  • Multi-merchant retailers have witnessed more than 3x outputs from the same team after the implementation of PIM and MDM.
  • Retailers manage to reduce their operations by enriching the product content by 60% with the presence of PIM and MDM systems.
  • PIM and MDM systems manage all the tasks related to data exchange or sharing, this reduces the workload of data sharing or data exchange of retailers significantly.
  • Distribution of workload in an industrial environment gets reduced by 50% due to PIM and MDM systems.

2. KPIs on Time to Market

  • PIM MDM systems help retailers to launch their new products 4x faster than before.
  • Building customer quotes by brands becomes 67% easier with the presence of PIM and MDM systems.
  • The data management systems PIM and MDM perform 70% faster translation of product content and help brands carry out system integration 94% much quicker than before.
  • By decreasing the onboarding of new data, PIM and MDM help brands launch their products 60% faster to the market.
  • Overall, retailers have witnessed 60% of their retailing business with the presence of PIM and MDM systems.

3. KPIs on Customer Experience

  • After the implementation of PIM & MDM systems, eCommerce businesses witnessed a reduction in product return by 25%.
  • Due to enriched product content, eCommerce businesses experienced a 21% increase in shoppers’ basket size.
  • The conversion rate of eCommerce businesses increased by 20%.

4. KPIs on Product Data Quality

  • Both PIM and MDM systems play a major role in reducing the data quality issues of product content by 80%.

Benefits of Implementing PIM and MDM Systems

Implementing Product Information Management (PIM) and Master Data Management (MDM) systems can be a game-changer for businesses. These solutions provide numerous benefits that can positively impact overall business performance.

Let us explore some of the key benefits of implementing PIM and MDM systems.

1. Deliver a Consistent Experience

One of the main benefits of implementing PIM and MDM systems is delivering a consistent experience to customers. By centralizing product information in one place, businesses can ensure that all channels – whether it’s their website, social media, or brick-and-mortar store – display accurate and up-to-date information.

This consistency across channels helps build trust with customers and enhances their overall experience.

2. Provide a Differentiated Experience

Another advantage of using PIM and MDM systems is the ability to provide a differentiated experience for customers. By having a centralized repository for product information, businesses can easily segment their products based on various attributes and distribute targeted content to each segment.

This not only helps in better engagement with customers but also enables businesses to build a stronger brand image.

3. Intersecting with eCommerce

PIM and MDM systems also play a crucial role in the e-commerce space. These solutions enable businesses to manage and distribute product information across multiple sales channels, including marketplaces like Amazon and eBay.

With accurate and consistent information, businesses can improve their product visibility, drive more traffic to their website, and increase conversions.

4. Satisfy Regulatory Compliance

Compliance with regulations is a critical aspect of any business operation, and PIM and MDM systems help in meeting regulatory requirements. These solutions provide a centralized location for managing product information, which makes it easier to track and report on data.

In addition, having an auditable trail of changes made to product information helps businesses comply with regulations like GDPR, CCPA, or HIPAA.

5. Optimize Product Attributes

PIM and MDM solutions also offer businesses the ability to optimize their product attributes. By analyzing customer data and market trends, these systems can suggest changes to product attributes like pricing, descriptions, or packaging that can improve sales and customer experiences.

With this analytical capability, businesses can make data-driven decisions that enhance their product offerings and ultimately drive more revenue.

6. Enhance the Post-Purchase Experience

PIM and MDM systems can also improve the post-purchase experience for customers. By providing accurate and consistent information about products, businesses can reduce returns and improve customer satisfaction.

Additionally, these solutions can assist with cross-selling and upselling opportunities by suggesting related products or accessories that complement a customer’s purchase. This not only increases revenue but also helps to build trust and loyalty with customers, leading to repeat business in the future.

7. Leverage Digital Asset Management (DAM)

PIM and MDM solutions also offer businesses the ability to leverage Digital Asset Management (DAM). With the increasing importance of visual content, having a centralized repository for managing digital assets like images, videos, and marketing materials is essential.

DAM allows businesses to efficiently manage their digital assets, including organizing, storing, and sharing these assets with internal teams or external partners. By ensuring that these assets are readily available and easily accessible, businesses can enhance their marketing efforts and improve brand consistency across channels.

In a Nutshell

In conclusion, PIM and MDM are powerful tools for eCommerce organizations. By combining these two technologies, organizations can improve their data management capabilities, streamline their workflows, and ultimately enhance the customer experience.

With the growth of eCommerce showing no signs of slowing down, it’s more important than ever for organizations to leverage the latest technologies to stay competitive. PIM and MDM are just one example of how technology can help businesses achieve their goals and deliver value to their customers.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!