With the changing time, the customer’s shopping method and their expectations from the market are changing rapidly. The online and offline shopping experiences have created some challenges for the customers and enterprises. The customers prefer checking out the product details like specifications, costing, and others on the various eCommerce channels before making these purchases.
The enterprises should make sure to provide the best and the most accurate product details to the end-users for gaining their trust and confidence thus enhancing their business.
What is a Digital Asset Management (DAM) System?
The digital asset contains the digital data that the enterprise creates, manages, publishes, stores, and shares within and outside their company for business growth and development. It can include the different types of digital data like images, music, video, graphics, documents, spreadsheets, and any other media that can be considered as an asset for the company. The digital asset management system allows for elective management of digital assets.
The DAM system helps the organization by supporting the use of metadata editors, shortening the feedback circles, and flexible searching of details. The DAM system is scalable, easy to use, secure, and keeps track of the changes made in the file for tracking the details. It makes it easy to share the data with the different team members within the organization, third-party contractors, partners or collaborators, customers, etc.
To get better insights about Digital Asset Management, don’t miss reading An Ultimate Guide to Digital Asset Management (DAM).
Different Types of Digital Asset Management Tools
The digital asset management tool is helpful for both small and large-scale companies. There are different types of digital asset management tools for the different types of files involved and they include:
Brand management platforms
These solutions are used by the business owners for storage, editing, and sharing of virtual identity assets like logos, fonts, etc. within the team or with their clients or partners. Using this platform ensures having consistent corporate imagery and creating a hurdle-free way for exchanging the identity elements with their collaborators.
Video management platform
This platform’s goal is for creating a centralized hub for managing, and storing the video content related to every stage of the life cycle starting from its design brainstorming to its distribution.
For the management of video content, the storage of this data is of major concern, and using the cloud-based DAM platform is an effective and faster solution for mitigating this issue. It also improves the accessibility and shareability of the video content.
Product data management platform
This process helps to create and update the product metadata. The users of this tool have control over the photos, specifications, descriptions, etc. This helps in launching the product at the global stores. It also allows in providing the different versions of product descriptions as linked to the asset details stored on the digital library based on the global requirements.
Marketing resource management platform
This platform is useful in unifying the marketing processes and assets while connecting the people involved in planning, content creation, distribution, etc. It allows the teams to automate the processes and manage the working time to increase productivity.
If you want to explore the advanced and highly reliable Digital Asset Management platforms, then you must read the 11 Best Digital Asset Management that You Shouldn’t Miss to Use.
DAM System for eCommerce Business
The DAM system plays an important role in the eCommerce business in the following ways that include:
Importance of visual content in eCommerce
For the eCommerce business, the impact created by providing visuals is a key component. This has a direct and real impact on the brand image and the company’s commercial performance.
This allows the customers to recognize the product of their choice. Providing the visuals like images, graphics, audio or video content for the product helps in improving the customer experience.
These details allow in building the customer confidence in the product and prompting them to make their purchase.
Drive the product sales
Providing the visual data for the product helps customers to use their imagination for visualizing the product and generating the emotional response. This triggers the customer to purchase the product.
Most of the large companies do lack visual content and as a result, they face the issue referred to as content shock. It is important to understand how to manage and distribute the content properly to be delivered to the right target at the right time. The different challenges include:
The increased multiplicity of formats, channels, and markets
Every product has a different set of digital assets that may be available in different formats. Every channel or market requires visual details in their tailor-made format.
Managing a large number of visual details for the product across the different channels is a tiresome and time-consuming task. The visuals provided across the different channels, media, market, online, or in-store should have visual consistency.
Handling of new media type
For providing a better experience to the customers, it is important to provide 360-degree visuals, stories, and interactive videos for the product. This helps in increasing the customer expectations and also increases the sales. The increasing demand for product detail clarity incorporates the newer technologies for increasing consumer expectations.
Customize content based on target and channel
For improving and optimizing the sales of the product. The enterprise can target not the individual customer but by targeting the particular audience segment based on graphical location or specific cultural factors. Targeting potential buyers will help in increasing the sales of the product.
Monitor and analyze the content effectiveness
It is important to understand the impact of visuals on future content production. Knowing how certain types of visual details impact the sales and market will help in optimizing the content strategy for meeting the expectations of the target audiences.
Optimize the sales performance
The DAM system provides the best solution for managing the visual content for the product. This helps in handling the large volume of product data. The written product details in harmony with the product visuals lead to a better and more successful shopping experience.
Benefits of Using DAM System
The development in the business strategies has led to the increase in the number of sales channels used for the promotion of the product. The enterprise needs to provide consistent data across these different channels for gaining customer confidence.
There are different benefits gained by the company on implementing the DAM system. These benefits include:
Productive use of human resources
The product contains numerous digital data in various formats like images, videos, documents, etc. Handling the numerous digital data for the different products across the different channels can be tiresome and time-consuming.
Manual handling of the data has increased the chances of incorporating the errors. The DAM system efficiently manages the digital data for the product by using an automated process. This reduces the risk of incorporating the errors. This releases the teammates from this work and they can utilize their time for the more productive task.
Facilitated stakeholder collaboration
The DAM system and tools are useful for the business as it allows in sharing the internal content with the clients, freelancers, partners, etc. The DAM platform provides integration with other tools that can create areas for automated distribution.
The use of the DAM system allows the team managers to have a check on the various assets available in the organization. They can also view the details of who is accessing the data, editing, or downloading the file. The DAM platform allows the business to generate a detailed report that helps them in streamlining the tracking process.
Establish best practices
The DAM system provides the centralized repository for storage and managing of the digital files essential for the organization. These files will help the different teams within the organization to ensure that they all are well communicated with the updated and the latest version of the brand assets that include the fonts, logos, palettes, etc.
The DAM platform is an effective way that allows the organization to onboard the new digital data. It also allows sharing the updated details with the different teams thus encouraging the different teams for following the best practices.
Provide internal security
The team managers can set the permissions to the specific members for accessing and editing the digital asset data. This ensures that only authorized persons can access the data and thus protects the data and allows secure sharing of the details with the concerned teams of parties. It also provides extensive copyright functions for governing access for the centralized platform.
The use of DAM platforms allows for automation of the various processes within the organization. This leads to saving a lot of time, money, effort, and resources. The organization can use these efforts and resources for other important tasks. It also enhances the team’s creativity and streamlines the various workflows.
Easy search capabilities
The DAM system allows handling the data and organizing it effectively. It allows for the classification of the available data under various attributes thus providing uniform content across the different channels. This classification of the data based on various attributes also makes it easier for searching for the products. It makes use of sophisticated search capabilities.
To dive deep into the advantages of considering Digital Asset Management, visit How Digital Asset Management (DAM) System Helps Brands Achieve Success?
How DAM & PIM system Boost Your eCommerce Sales
The digital asset management (DAM) system and the product information management (PIM) system have good integration capabilities and can work together in unison providing a better and improved product data management system. The different ways where the DAM and the PIM systems boost the eCommerce sales include:
There is an increased number of files and folders involved in the handling of the product information and the digital asset details The adequate DAM system can solve this problem by using the metadata tagging feature available in the PIM system.
This data describes the file with various details like creation date, file size, file type, file name, dimension, and many other details. These details improve the findability of the files in the extensive storage space.
Reduce the turnaround time
The DAM and PIM system allows for centralized storage of the product and digital details. This storage includes all the complex data stored and updated with real-time details.
These systems use automated processes to keep the data updated and ensure that the right data is updated in the right type of file. As it can easily locate the file and make the changes, it reduces the turnaround time.
Sophisticated file organization leads to boost sales
The DAM and the PIM system helps in the efficient categorization of the available data into various types based on the different attributes. It also allows organizing the data by various file types and other details. These systems make the process of locating the files much easier and faster.
Identify the missing data
The PIM and the DAM system provide the various details across the different channels in various formats. These systems also help in locating if any of the files are missing on any of the channels for a particular format.
It ensures that all the product images or digital files are provided for all the products. It automates and identifies the missing image on the channel and restores it from the centralized file repository.
Manage multiple images
Providing the images helps the customer in proper visualization of the product. Handling multiple images for the product is made easier by the integration of the PIM and the DAM system. It allows in providing 5 to 7 images for every product page.
These multiple images can provide a 360-degree view of the product that will help the customer to make their purchase decision
Sizing of the images
Each channel has a different requirement for image size. The SAM system can automatically resize the images based on the requirement and share them without affecting the image quality.
Reduce time to market
The integration of DAM and PIM systems works efficiently for reducing the time-to-market for the product and fastening the process.
Improve channel coverage
For reaching out to the larger crowd, it is essential to engage the different sales channels. The DAM and the PIM system allow in achieving the needs of the specific channels and improves its coverage.
The DAM system is very useful in the enterprise for data quality management that is essential for business growth. It enables the different teams for proper coordination to create, organize, manage, store and distribute the data asset files.
This is required for increasing productivity and enables fostering collaborations between the creator and the departments. Considering the type of files involved and the benefits gained by using the DAM system. The enterprise should implement the DAM and PIM systems for their business growth.