Today’s marketing process goes beyond just promoting products and services in the virtual world. These days’ digital marketers prefer to place relevant ads to attract the target audience rather than just bombarding with large volume. Moreover, the advent of an ROI tracking tool has forced marketers to reevaluate their marketing tactics based on the business conversion rate.
As the digital world keeps evolving to meet the expectations of modern consumers, digital marketers need to adhere to those changes and stick with the latest trends.
Digital Marketing Trends 2022 & beyond
The digital world keeps evolving frequently, every year we are experiencing new and exciting developments in digital marketing. All those new developments revolve around the way of communicating with the target audience.
Here in this section, we have broken down the key digital marketing trends and provided the list that will give a competitive edge in 2022 and beyond.
1. Short Videos
It doesn’t matter whether it’s a product description or offering DIY videos, providing short video posts for the audience will drive more attention. Users and viewers will show more interest in viewing the short videos completely. In addition, short videos will create more engagement between the products & users.
Apart from that, brands can allow users to post short videos explaining their experience over their purchase. This will create more authenticity on user reviews; moreover, since it is a short video everyone can post a quick video.
2. Voice Search Optimization
Based on the recent survey report, over 50% of youngsters prefer voice-based search on their smartphones. This clearly indicates the popularity of voice search among the modern generation and this potential growth in the near future.
About 20% of modern houses have smart speakers for assisting their voice search for receiving personalized and attractive results. World’s leading search engine giant Google claims they improved their voice-based search results efficiency to 95%. With such efficiency and accuracy, it is expected around 50% of online shopping would happen through voice search.
3. Focus On Privacy, Transparency, and Trust Building
In recent times, consumers start feeling suspicious over the content as they are targeted through digital advertising. This caused experts in the digital marketing world to focus a lot on privacy restrictions and seek to alternate methods to track users’ behavior.
We are on the verge of developing a new era, where trust & transparency booming between the company and consumers. Companies should focus on explaining to consumers why they are collecting their data and how they are going to use it. Also, they should provide an option to consumers to opt-out of the program at any point.
4. Make Use of Micro-Influencer Marketing
Influencer marketing has already shown a positive response among enterprises and companies in recent years. Through the world’s leading platforms like Instagram and Youtube, top influencers attract more than a million followers and manage to earn 6-figure income from their deals & brands.
However, marketers still find infancy in influencer marketing as fake followers’ problem raises a lot. To avoid such worries, marketers need to focus and invest more in ‘micro-influencers’ who may not have a sheer number of followers but have a personal relationship with each of their individual followers.
5. Conversational Marketing & Quality Interaction
Marketing through conversation and interaction is nothing new and brands have been involved with this process over the years. However, introducing this conversational and interaction marketing aspect in tech platforms like social media, AI-powered chatbots, and so among the consumers will cause significant changes in business ROI.
As consumers show more interest in doing conversation and interaction with brands on the digital platform this creates an opportunity for brands to understand the behaviors and expectations of their consumers.
6. Consider Introducing NFTs & Crypto Currencies In Social Media Ecommerce
Though we are not sure whether global countries will accept cryptocurrencies, yet the rise of cryptocurrencies is nearly impossible to predict. If you look in general, it may not sound like a digital marketing trend.
We need to look much deeper. Leading social media platforms like Twitter are not taking initiatives on implementing cryptocurrency payment and display tools with in-app NFT purchases.
So stop being a passive thinker and start focusing on NFTs & Crypto on selling products through social media in the near future.
7. AI in Digital Marketing
Artificial Intelligence (AI) has become a prominent member of the list of digital marketing trends for the past few years. AI solution brings more intuitive reporting and introduces automation in the business operations including marketing. General marketing tasks like monitoring SEO, site traffic, and organic reach operations are automated through AI solutions.
Apart from that, AI helps business leaders and marketers to predict the customer’s next move and to offer the right services which they are looking for. By doing so, you are able to improve the ROI of your business by raising your business conversion rate.
To explore the capabilities of Artificial Intelligence (AI), don’t miss to read How AI & Automation Based Enrichment Of Product Data Enhance The Customer Experience Level?
8. Content Segmentation
Well, we can’t ignore the power of content segmentation. Segmentation has been sticking with digital marketing for several years. Many companies prefer segmenting their consumers to provide personalized service.
Apart from introducing opt-in & opt-out options for marketing strategies to consumers, brands should give importance to creating segmentation on email content with more details with the personalized data.
9. Interactive Storytelling With Immersive Marketing
Interactive storytelling by the brands will enable consumers to pick products of their own interest. Also, it allows consumers to select the appropriate channels and content types which they like to engage with the brands.
Brands should focus on providing immersive storytelling aspects like adding audio and videos. This will create more engagement and trigger consumers to share the stories with other communities. This is how brands can integrate physical life with digital experience for better promotion.
10. OmniChannel Customer Experience
Interactive storytelling with immersive marketing offers significant benefits to the brand, but in reality, brands are looking for a relatable customer experience to retain their existing customers and to beat the rising market competition.
Having a cohesive omnichannel marketing strategy will offer a consistent shopping experience to consumers. Once target audiences start witnessing a better shopping experience with your brand, they will keep visiting back to shop more no matter where they are and what they are looking for.
In simple words, omnichannel brings the in-store shopping experience to the consumers while they are doing online shopping with brands.
How DAM System Empowers Omnichannel Marketing?
Every piece of content used for digital marketing is considered a digital asset for a company/brand. Creating extraordinary digital assets for a brand requires a lot of determination, talent, and time.
The content supply chain is the key part of Omnichannel Marketing & sales. To excel in the content supply chain you need to concentrate on 3 core parts: creating engaging content, enriching stored content, and finally timely distribution of optimized accurate content.
The Digital Asset Management (DAM) solution helps marketers to excel in those three core parts, let’s take a look at how it is done.
Many small and large enterprises prefer to create new content to get rid of the hassles like creating faulty, poor-quality, and non-compliant content. However, with the presence of DAM solutions, brands can collect data relevant to products across multiple systems.
Also, the DAM solution allows you to carry out content editions with a properly structured workflow. The structured overflow gives you a sound overview of the versions of content change and seeks approval for changes.
Managing organized content would be a daunting task for many brands because it requires the right people to handle it with perfection. The DAM system empowers brands to give access permission to the right people over the stored product data. Also, the easily searchable feature enables users to store content with meta-tags making it easy to find from the repository in the future.
As the name suggests, it is about distributing or sharing the stored and organized content or product data among the internal or external systems of the brand’s entity.
The power of automation in the DAM solution makes content distribution a fast and seamless process. The proper content distribution through various channels indicates the streamlined business process and leads to business/brand growth.
By providing such remarkable changes in those 3 core parts, the digital asset management solution empowers the Omnichannel marketing and sales of a brand.
DAM System In The Complexities of Digital Marketing
Every day, digital marketing keeps getting more complicated and we can’t ignore the fact. Right from the digital avenues, the digital content creating team faces a lot of difficulties curating and maintaining high-quality content for creating engagement between customers and brands.
Also, they are in need of accurate and quick content to create attractive ads and organic posts on social media platforms to gain the attention of the potential audience.
When talking about the complexities of digital marketing, you need to sum up all those parts in it. Here we are mentioning images, videos, documents, logo files, audio files, and other relevant product details as the digital assets of a brand or company. When compared with the olden days, the modern digital marketing world faces a bit more complexity as augmented reality (AR) and virtual reality (VR) join hands in the content enrichment process.
To handle all those complexes, digital asset management (DAM) becomes a distinct and important element for digital marketers. The centralized platform of the DAM solution for storing product information allows experts to make use of those digital assets wisely and reuse them when required for the completion of the project. The DAM system acts as a personal assistant to marketers to keep track of all those digital assets with perfection.
Tips For Marketers To Be Prepared For The Future of Digital Marketing
In today’s digital world, changes and evolution are inevitable. The evolution in digital transformation is a growth curve having curves only in the upward direction. As a marketer, you need to be well-prepared for facing changes & evolution in the digital age.
This section illustrates how digital marketers can prepare themselves to face the future of digital marketing.
Be Prepare for Wearable Technology
Wearable tech gadgets starts getting more attention among the new generation of youngsters. Gadgets like smartwatches and other connected devices will give more opportunities for marketers to engage with consumers apart from other digital channels. Digital marketers need to be more prepared to access these new customer touchpoints to beat the rising competition.
Mixing Advertising & Marketing With Perfection
In general, advertising is about creating communication with the unknown audience and marketing is to communicate with the target audience through known channels. Now, think about what would happen if you mix advertising and marketing through the available advanced technology.
This will create more opportunities for marketers to know more about the consumer and make better engagement in the way they know your brand well.
Be Ready To Move To Hybrid Cloud Technology
Marketers need to be aware of the benefits of cloud technology. As the hybrid cloud would be the future, marketers need to utilize on-premise tools for performing data process techniques for moving relevant smaller portions of data to the cloud.
Focus More On Mobile Technology
Mobile technology has overtaken web technology in recent times. It illustrates the importance of data wealth to marketers. Marketers need to be aware of handling and adopting the right set of technology to create more engagement with the customer’s mobile device.
Stick To Email Marketing With Customer Intelligence
Many marketers think email marketing is dead. But in reality, it is far from dead and still effective marketing campaigns through emails offer substantial growth. By mixing analytical customer intelligence with it, marketers can provide a seamless and more relevant shopping experience to their potential consumers.
We are in the digital world, where numerous digital interactions happen between brands and consumers every day. Having a proper DAM facility has become necessary for brands to tailor those conversations for delivering a good experience to consumers. For digital marketers, a DAM system plays a key role for them to march towards their marketing success.