
Client Overview
A leading provider of in-flight entertainment solutions, the client sought to enhance the passenger experience by enabling seamless in-flight shopping. The solution aimed to connect passengers with a wide range of products available for purchase directly from their seatback devices.
Problem Statement
The client needed an innovative eCommerce platform to enable airlines to offer passengers a unique shopping experience during flights. They wanted to streamline collaboration between retail stores and airlines for effective product delivery along with the integration of in-flight and off-flight delivery models.
Key Challenges
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Integration of Delivery Models
The platform needed to facilitate both in-flight product delivery and off-flight shipping to passengers’ chosen destinations.
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Complex Collaboration Workflow
Establishing a seamless process for collaboration between retail stores and airlines was crucial.
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Marketplace & D2C Setup
Designing a system to support both marketplace and direct-to-customer (D2C) setups presented significant technical challenges.
Solution Implemented
To address these challenges, the following solutions were deployed:

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eCommerce Portal Deployment: Delivered a robust eCommerce platform within 14 months to meet the client’s requirements.
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Integrated Delivery Modes: Enabled in-flight product delivery exclusively during flights and off-flight shipping to passengers’ preferred addresses.
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Marketplace and D2C Setup: Built a unified system that facilitated collaboration between airlines and retail stores while supporting multiple business models.
Business Impact
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Improved Data Quality
Enhanced standardization of packaging information and instructions ensured consistent delivery quality.
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Boosted Efficiency
Reduced the time required for creating and approving packaging elements and instructions, streamlining operations.
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Increased Productivity
Simplified workflows allowed teams to manage packaging information more effectively, resulting in improved productivity.
Highlights
- 48% improvement in operational efficiency
- 37% increase in productivity due to streamlined workflows

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