Elevating In-flight Shopping: Seamless eCommerce Solution for Airlines

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Client Overview

A leading provider of in-flight entertainment solutions, the client sought to enhance the passenger experience by enabling seamless in-flight shopping. The solution aimed to connect passengers with a wide range of products available for purchase directly from their seatback devices. 

Problem Statement

The client needed an innovative eCommerce platform to enable airlines to offer passengers a unique shopping experience during flights. They wanted to streamline collaboration between retail stores and airlines for effective product delivery along with the integration of in-flight and off-flight delivery models. 

Key Challenges

  • Integration of Delivery Models

    The platform needed to facilitate both in-flight product delivery and off-flight shipping to passengers’ chosen destinations.

  • Complex Collaboration Workflow

    Establishing a seamless process for collaboration between retail stores and airlines was crucial.

  • Marketplace & D2C Setup

    Designing a system to support both marketplace and direct-to-customer (D2C) setups presented significant technical challenges.

Solution Implemented

To address these challenges, the following solutions were deployed: 

  • eCommerce Portal Deployment: Delivered a robust eCommerce platform within 14 months to meet the client’s requirements.

  • Integrated Delivery Modes: Enabled in-flight product delivery exclusively during flights and off-flight shipping to passengers’ preferred addresses.

  • Marketplace and D2C Setup: Built a unified system that facilitated collaboration between airlines and retail stores while supporting multiple business models.

Business Impact

  • Improved Data Quality

    Enhanced standardization of packaging information and instructions ensured consistent delivery quality.

  • Boosted Efficiency

    Reduced the time required for creating and approving packaging elements and instructions, streamlining operations.

  • Increased Productivity

    Simplified workflows allowed teams to manage packaging information more effectively, resulting in improved productivity.

Highlights

  • 48% improvement in operational efficiency
  • 37% increase in productivity due to streamlined workflows

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