Problem Statement

The client needed to modernize their MDM strategy to unify product, supplier, and customer records across global operations. Their existing legacy MDM system created data silos, compliance challenges, and delayed product launches.

They turned to Credencys to implement Semarchy xDM natively in Snowflake, enabling trusted, governed, and AI-ready data at scale.

Key Challenges

• Fragmented Product Data

  Product information was scattered across ERP systems, PLM tools, and regional databases, leading to duplicate records and inconsistent catalogs.

• Supplier Data Inconsistencies

  Multiple supplier profiles across geographies created inefficiencies in procurement, logistics, and compliance tracking.

• Slow Product Launch Cycles

  Legacy MDM required heavy integration and reconciliation, delaying the creation of golden product records needed for market rollout.

• High Infrastructure Costs

  Maintaining the on-premises MDM system demanded significant IT resources, licenses, and hardware investment.

• Compliance Risks

  Regulatory requirements around safety certifications, traceability, and reporting were difficult to meet due to fragmented and poorly governed data.

Solution Implemented

Credencys implemented Semarchy xDM as a Snowflake-Native MDM App, bringing all master data domains directly into the Snowflake Data Cloud. Key aspects of the solution included:

• Centralized Golden Records: Unified product, supplier, and customer data across all business units inside Snowflake.
  

• Pushdown Processing: Leveraged Snowflake’s elastic compute to run matching, merging, and validation at scale.

• AI-Ready Data: Created trusted product and supplier datasets to fuel predictive maintenance, demand forecasting, and supply chain optimization.

• Built-In Governance: Enabled stewardship workflows, compliance tracking, and audit logging to meet global regulatory requirements.

• Rapid Deployment: Delivered the solution in under 12 weeks using Semarchy’s Rapid Delivery Blueprint.

Business Impact

• Unified Product Data Across Regions

  A single source of truth for product information improved catalog accuracy, streamlined operations, and reduced duplication.

• Streamlined Supplier Management

  Consolidated supplier profiles enabled better procurement decisions, improved negotiation leverage, and reduced risk in the supply chain.

• Accelerated Product Launches

  With faster golden record creation, the client shortened product introduction timelines and gained a competitive edge in the market.

• Improved Compliance and Traceability

  Built-in governance, stewardship, and audit trails ensured adherence to global regulatory standards, reducing compliance risks.

• Future-Ready Data for AI/ML

  High-quality, AI-ready data fueled predictive analytics, enabling proactive maintenance and more accurate demand forecasting.