The client is a renowned name in the light manufacturing domain for creating creative lighting design. They produce a wide range of products that help in creating an original and unique atmosphere by bringing the light to a specific location where it is needed.
They utilize modern technology and high craftsmanship to create innovative lighting. Each product, offered by the client, is designed creatively and completely made by hands. Creative and human-made lighting are the cornerstones of the client’s business philosophy.
The client creates innovative designs for its B2B customers. They manufacturer creative lights for end customers too. They manufacture designer lights in the USA and export them across the globe.
What were the business challenges?
The client wanted to recreate a website from scratch using WordPress. While setting up product pages in the CMS platform, the marketing manager of the company realized that
- They needed a structured and centralized repository of product data with complete models for each piece of lighting products.
- They wanted to manage the product information in multiple languages and were looking for the capability of multichannel data distribution.
- They had a risk of losing the digital data as they used to manage legacy digital assets in the local folders. It was very tough for them to continue to archive files without logic and backup.
- They needed to revise the entire product catalog to remove the products which are no longer in production. Thus, they needed to set up direct integration between data sources and layout.
- They needed to manage promotional publications in a centralized location.
- They wanted to streamline the process of data collection from different sources, data structuring, data enrichment, data consolidation, and multilingual translation of product content.
- They wanted to set up a better workflow for sharing information and material amongst the internal departments.
- They wanted to improve the efficiency of the printable documentation production and simply its flows with data approval workflow, improved assets, and organized data.
What was the approach?
After a detailed analysis of all the requirements, the business analysts suggested the PIM solution to the client. To address the asset and eCommerce related concerns, it was planned to integrate the DAM and digital commerce platform in the PIM solution.
Business analysts and project manager worked together to define the required features and modules. Once the project scopes got freeze, the development team started working towards the coding part.
The project is developed by following DevOps practices. It also helped in delivering the project on-time with greater quality
During the development phase, the client was constantly in touch with the project manager and development team to get the project progress updates and share the new requirements. Manual testing and automated testing were applied to ensure the functional smoothness of the solution.
How Pimcore platform addressed the challenges?
It was decided to build a Product Information Management (PIM) that contains the capabilities of Digital Asset Management (DAM) and Digital Commerce Platform.
Product Information Management
Using the PIM framework of Pimcore, the client can collect, manage, enrich, consolidate and distribute the product information on multiple channels seamlessly. It allows to manage the product information in multiple languages.
Additionally, it addresses the concern related to the revision of the catalog due to the inbuilt capability of web2print. It also simplifies the production of printable documentation for the client.
Digital Asset Management
Pimcore also enabled the client with a Digital Asset Management framework to manage all the digital assets in a centralized repository. They do not need to manage the product assets in the local folders anymore.
Moreover, they can manage the asset in a more logical and structured way than the local folders.
The use of PIM and DAM not only allowed the client to manage the products and assets but also allowed to share the information across the organization as and when required by defining a workflow.
Key features of the solution
Pimcore enables the client with a data modeling feature where they can create a structure for the information. All the information is managed in a centralized location so it becomes easy to present the digital information on the paper-based catalog.
The development of the data model feed makes reconciliation of data coming from Adobe’s formatting and management easier.
Creation and configuration of the product data model allow the client to define the user roles. Developed custom interfaces according to the roles and permissions for each operating user of the digital platform.
The production of printable documentation is possible in two different ways.
1. Integrating Pimcore with Adobe Indesign
2. Web2Print (to design and print simple brochures and technical cards)
So, the client has the flexibility to design marketing material using the inbuilt web2print feature. Also, integration of InDesign in Pimcore allows them to design the marketing material with advanced design in Adobe InDesign.
The client can easily manage the printable documents, share them with internal teams or external resources, and take a print of the documents using the PIM solution.
Digital commerce integration
Leveraging the capability of digital commerce, the client has opened an eCommerce store where they sell the lighting with creative and innovative designs to B2B and B2C businesses.
The client can deliver personalized experiences to the end customers in the real-time omnichannel environment.
When it comes to B2B businesses, Pimcore allows the client to manage complex pricing and product structure. Also, they can manage checkouts, multiple catalogs, product views, price lists, and currencies from a single platform.
Digital asset reconciliation
Implementation of DAM allows the client to establish an association of the assets with the products automatically. Where the automotive operations are not possible, DAM allows the client to have manual data reconciliation and control for the naming of the asset.
DAM allows for the reconciliation of assets with the relevant product before the catalog production proceeds.
Business impacts/benefits of the solution
Accelerated business operations
The centralized data management allows the client to speed up the production of printable documents and reduce the time and efforts for revising the entire product catalog. Moreover, the Pimcore allows the client to revamp their website and create an eCommerce store.
Improved time-to-market of products
Using the solution, the client can manage the product pricing along with other attributes from a single platform. The solution allows the client to add, edit, and remove any data at any point in time and push the updated information in real-time to the website and eCommerce store.
Thus, improved time-to-market enables your customers with updated product information all the time.