Problem Statement

The retail brand faced challenges managing an extensive and complex product catalog across multiple marketplaces. Data inaccuracies and the need for marketplace-specific customizations hampered efficient operations and product accuracy across channels.

Key Challenges

• Complex Data Handling

  Managing a vast range of products across multiple marketplaces was complex, with each channel requiring specific data configurations.

• Data Integrity and Governance

  Inconsistent and inaccurate product data reduced trust in the information displayed on marketplaces, impacting the brand’s reputation.

• Customization Needs

  Specific product targeting for each marketplace, including pricing and data enrichment, was essential but difficult to implement seamlessly.

Solution Implemented

Credencys deployed an advanced Pimcore-based solution integrated with the brand’s existing systems, focusing on data enrichment, customization, and efficient marketplace distribution.

• Data Management Integration: Integrated Pimcore with existing systems, enabling efficient data extraction, enrichment, and management.

• Enhanced Data Accuracy and Completeness: Implemented tools for data enrichment and modification, ensuring accurate, complete, and up-to-date product information.

• Custom Data Quality Reporting: Built custom data quality reports to identify data issues and provide real-time insights into product data status, enabling quick issue resolution.

• Streamlined Marketplace Distribution: Enhanced market reach by optimizing the syndication process, allowing precise product distribution across targeted marketplaces.

• Bulk Data Enrichment: Developed a customized bulk data enrichment tool, enabling quick, efficient data enhancement across the entire catalog.

Business Impact

• Improved Data Quality

  Enhanced data validation and mapping processes resolved data integrity issues, achieving a 30% increase in data accuracy and completeness.

• Optimized Marketplace Management

  Achieved a 40% improvement in marketplace control, enabling targeted distribution for specific products on each marketplace.

• Reduced Manual Effort

  Automated workflows reduced manual intervention by 35%, saving valuable time and boosting operational efficiency.