Problem Statement

The global CPG brand was losing millions each year on underperforming campaigns. Without predictive insights, marketing teams relied on costly live testing and guesswork, making budget allocation inefficient and campaign ROI inconsistent.

Key Challenges

• Too many campaigns failed to meet expectations,

  leading to wasted millions annually.

• Creative and discount strategies

  were tested live, making mistakes costly.

• Teams lacked the ability

  to compare scenarios side by side before execution.

• The inability to forecast ROI

  resulted in misallocated budgets and reduced campaign effectiveness.

Solution Implemented

Credencys partnered with the CPG brand to deploy the Campaign Simulation Accelerator across its global marketing function.

Key elements of the solution included:

• Campaign Scenario Testing: Simulated different creative concepts, discount strategies, and timing options before launch.

• Cross-Channel Forecasting: Predicted ROI across digital, retail, and distributor channels.

• Performance Benchmarks: Compared simulations against historical campaign results to improve accuracy.

• Data-Backed Recommendations: Provided actionable insights on which campaigns to scale, adjust, or drop.

Business Impact

Within six months, the company significantly improved marketing efficiency:

• 25% Reduction in Underperforming Campaigns

  Costly campaigns were filtered out pre-launch.

• +18% Increase in Overall Marketing ROI

  Budget was reallocated to campaigns with the highest predicted outcomes.

• More Agile Decision-Making

  Global teams tested and compared campaign variations virtually in days, not weeks.

• Stronger Alignment Across Teams

  Marketing, finance, and product teams used shared dashboards to make faster, unified decisions.