Enhancing Digital Experience with a Unified Product Information and Content Management Platform
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Client Overview

A global industrial group specializing in lifting equipment and services across continents, the client manages 23 localized websites through a centralized Pimcore platform. Operating at scale, they rely on efficient product data management, multilingual support, and real-time content delivery to serve customers worldwide.

Problem Statement

The client had implemented Pimcore to manage their PIM and CMS operations. However, performance issues, broken functionalities, and inefficiencies began to emerge, limiting the platform’s ability to deliver consistent and high-quality user experiences across regions.

This directly impacted internal workflows, customer satisfaction, and revenue opportunities.

Key Challenges

  • Translation Gaps

    Multi-language content was incomplete, leading to confusion for international users.

  • Ineffective Search

    The existing search returned irrelevant results and lagged in performance.

  • Slow Report Generation

    Critical business reports took too long to process, delaying decision-making.

  • Order History Failures

    Customers experienced indefinite loading times when accessing past orders.

  • Broken Features Post-Upgrade

    A Pimcore upgrade led to pricing display failures and other broken modules.

  • Navigation Issues

    The product tree structure was no longer functioning correctly, limiting access to data.

  • Reorder Workflow Breakdown

    Repeat purchases were disrupted due to a faulty reorder feature.

Solution Implemented

  • Integrated Translation Management: Enabled accurate and complete multilingual content delivery.

  • Advanced Search Optimization: Introduced robust indexing and filtering to ensure quick and relevant search results.

  • Backend Performance Tuning: : Optimized queries and introduced background processing for faster report generation.

  • Front-End Fixes for Order History: Resolved Vue.js issues to enable reliable order tracking.

  • Stabilized Pricing Module: Fixed variant pricing visibility and resolved 504 timeout errors during heavy data loads.

  • Tree Structure Restoration: Rebuilt the navigation logic to allow smooth access to product data.

  • Reorder Functionality Fix: Redesigned the workflow to support seamless repeat ordering.

Business Impact

  • 37% Faster Reordering & Order Tracking

    Customers could easily view and repeat past purchases.

  • 86% Pricing Accuracy for Product Variants

    Reduced risk of miscommunication and revenue loss.

  • 62% Boost in System Stability

    Eliminated crashes and performance issues even with large datasets.

  • 74% Reduction in Report Processing Time

    Enabled faster, data-driven business decisions.

  • Enhanced Global Experience

    Improved multilingual support and navigation usability across 23 websites.

Highlights

  • 37% Faster Reordering & Order Tracking
  • 86% Pricing Accuracy for Product Variants
  • 62% Boost in System Stability
  • 74% Reduction in Report Processing Time
  • Enhanced Global Experience

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