Problem Statement

The company’s previous method of managing product data was inefficient and error prone. The team relied on Excel files and manual processes to handle product data, receiving .txt files from brands via email.

This scattered approach led to data loss, inconsistencies, and operational inefficiencies, making it challenging to update, validate, and generate accurate product reports.

Key Challenges

• Scattered Product Data

  Data was stored in different locations, resulting in frequent data loss and inconsistencies.

• Manual and Error-Prone Processes

  Managing product attributes and mapping products with assets manually led to frequent errors.

• Difficult Data Updates

  It was challenging to update data, perform completeness checks, and ensure data accuracy.

• Separate Management of Products and Assets

  Product data and asset information were managed separately, leading to inefficiencies.

• Time-Consuming Reporting

  Generating accurate product reports was difficult due to scattered and inconsistent data.

Solution Implemented

Credencys implemented a centralized PIM and DAM solution to streamline Valiram's product and asset data management:

• Centralized Platform for Product & Asset Data: Integrated product data and assets into a single, unified platform, enabling seamless management.

• Automated Data Mapping: Replaced manual data imports with automated processes, ensuring products and assets were automatically mapped and updated.

• Custom Data Models: Developed specific data models tailored to Valiram's business logic, allowing for the automatic management of custom product attributes and values.

• User-Friendly Product Management Portal: Deployed an intuitive portal for Valiram's team to efficiently manage product and asset data.

• Automated Report Generation: PIM now generates accurate product reports automatically, eliminating manual report preparation.

Business Impact

The implementation of the PIM and DAM solution brought about substantial improvements, including:

• Improved Data Quality

  Data is now managed consistently and accurately, ensuring completeness and correctness.

• Increased Operational Efficiency

  Automated processes have significantly improved workflow efficiency.

• Reduced Overhead Cost:

  The need for manual data management was minimized, leading to cost savings on manpower.

• Time Savings

  Manual processes were eliminated, freeing up valuable time for the Valiram team to focus on strategic tasks.