Client Overview
The client, a prominent medical equipment provider, serves over 10,000 healthcare institutions across six Asian markets: Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. The company represents more than 200 global medical brands.
Problem Statement
The healthcare provider faced challenges in managing and enriching product data for its extensive eCatalogue across multiple markets. Their existing ERP system, D365, held only basic product data, insufficient for the enriched, localized information needed to enhance customer experience and streamline operations across diverse markets.
Key Challenges
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Minimal Data in D365
Product data in the existing system lacked detail, making it inadequate for effective customer presentation.
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Market-Specific Data Requirements
Each market required customized product data enrichment to meet regional needs.
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Workflow Management
The platform needed functionality to manage user workflows for data enrichment, approval, and publication.
Solution Implemented
Credencys implemented a customized Pimcore-based PIM system that streamlined data enrichment, improved user workflows, and supported future scalability for eCommerce integration.
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D365 Data Synchronization: Integrated D365 data with Pimcore to allow seamless data flow for further enrichment.
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Data Enrichment: Enabled localized data enrichment tailored to the needs of each individual market.
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Controlled Approval Workflows: Authorized users gained control to enrich, approve, or reject product data, ensuring accuracy before publication.
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eCommerce-Ready Platform: Built with scalability in mind, the solution is prepared for future eCommerce functionality, allowing direct customer purchases.
Business Impact
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Enhanced Product Information Quality
Enriched and localized product information for each market, resulting in a 35% improvement in data accuracy and completeness.
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Improved Operational Efficiency
Streamlined approval and publishing processes reduced time-to-market for product updates by 40%.
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Future-Ready Platform
Positioned the brand for future growth by enabling potential eCommerce functionality, opening new revenue channels.
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Better Customer Experience
Localized product details improved customer engagement and satisfaction, with a 30% boost in user interaction metrics on the eCatalogue.
Highlights
- 35% Improvement in Data Accuracy
- 40% Reduction in Time-to-Market
- 30% Increase in Customer Engagement
- Scalable Infrastructure for eCommerce
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