Problem Statement

Despite strong sales volumes, the brand struggled with stagnant Average Order Value (AOV). Traditional upsell and cross-sell campaigns were driven by historical purchase data and predefined rules.

Key Challenges

• Irrelevant product suggestions

  during checkout failed to influence purchasing decisions.

• Low response to promotions

  and offers due to lack of personalization.

• Missed opportunities

  to encourage product bundling and repeat purchases.

• Offer fatigue among

  customers receiving too many generic promotions.

• Intensifying competition

  offering more advanced, personalized shopping experiences.

Solution Implemented

Credencys implemented the Real-time Affinity Accelerator to transform the company’s personalization strategy. The solution included:

• Dynamic Affinity Scoring: AI models analyzed live interactions to update product affinities instantly.

• Context-Aware Cross-Selling & Upselling: Personalized recommendations displayed during checkout, based on real-time browsing and cart behavior.

• Seamless Channel Activation: Recommendations integrated across eCommerce platforms, email campaigns, and loyalty apps.

• AI-Driven Offer Optimization: Promotions dynamically adjusted to match customer interest and timing.

Business Impact

The Real-time Affinity Accelerator delivered measurable improvements within weeks:

• +22% Uplift in AOV

  driven by personalized cross-sells and upsells

• Higher Repeat Purchases

  as customers discovered relevant product bundles

• Reduced Offer Fatigue

  since promotions matched current interests

• Faster ROI

  with pre-built AI models that required minimal setup