Client Overview
The client is a renowned sports equipment manufacturer headquartered in Japan, specializing in products for tennis, badminton, golf, and running. With a revenue of 89 billion yen and over 6,000 employees, the business is recognized globally for its high-quality sports gear and apparel.
The company required a more efficient and structured way to manage its vast product catalog and associated data.
Problem Statement
The business’ product data management was dispersed across paper files, digital documents, and its ERP system (SX.e). However, SX.e was unable to handle the complexity of managing products with over 200 attributes each and publish them accurately on its eCommerce website.
The manual, disconnected processes led to issues with data consistency, inefficiencies, and data inaccuracies.
Key Challenges
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Manual Data Management
Product information was managed manually, leading to scattered and inconsistent data across multiple systems.
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Inefficient Product Approval Process
Product approval, changes, and discontinuation were slow and time-consuming due to a lack of structured processes.
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Data Validation Issues
Data validation was done manually, resulting in inaccuracies and missed data quality checks.
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Lack of Defined Data Quality Processes
There were no established processes for ensuring the completeness and quality of product data.
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Manual Data Syndication
The manual process for syndicating product data to the Magento storefront was labor-intensive and error-prone.
Solution Implemented
Credencys implemented a centralized PIM solution that streamlined business’ product data management across multiple systems:
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PIM Deployment in 4 Months: A comprehensive PIM solution was deployed in just four months to handle over 10,000 products.
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Centralized and Structured Data Management: All product data was centralized on a single platform, ensuring consistency and ease of access.
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Role-Based Access Control: Defined roles and permissions ensured that only authorized personnel could review, update, and edit specific product attributes.
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Automated Workflows: Digitized workflows for data review, validation, enrichment, and quality checks to speed up product approval and activation processes.
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Data Completeness Rules: Configured rules ensured that all product data was complete before publishing or activation.
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Seamless Syndication to Magento: Automated syndication ensured accurate and up-to-date product information was published on the Magento-based eCommerce site.
Business Impact
The implementation of the PIM solution resulted in significant improvements across various areas of operations:
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Enhanced Data Quality
Centralized data management and automated processes resulted in higher data consistency and accuracy.
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Operational Efficiency Exceeded Expectations
The automation of workflows and approval processes significantly improved operational efficiency.
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Improved Communication
Clear data governance and role-based access streamlined communication and decision-making within teams.
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Time Savings
The digitization of previously manual processes saved substantial time, enabling them to focus on strategic tasks.
Highlights
- 40% Reduction in Time Spent on Product Approval and Validation
- 50% Improvement in Data Consistency Across Systems
- 30% Increase in Operational Efficiency
Is Data Management a Challenge in Your Organization?
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