Created a virtual test drive experience for India’s leading automotive company
Allowed customers to have a virtual test drive of Tata Tiago by developing a virtual reality application
iOS & Android
Tata Motors Limited is an Indian multinational automotive manufacturing company. It is a part of Tata Group, an Indian conglomerate. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment, and military vehicles. The company has its manufacturing and assembly plants across the world. The client is the market leader in manufacturing commercial vehicles, military vehicles, and electric vehicles.
What was the objective of the client?
Tata Motors wanted to develop a Virtual Reality application during the launch of their brand new hatchback car Tiago. They wanted to enable users with a virtual test drive experience by viewing 360° video using a VR headset.
The brand wanted to drive immense user engagement and response for the car through VR application during the Tiago launch campaign. They wanted to amaze the Indian customer by offering the country's first virtual test drive through Virtual Reality implementation.
How Credencys helped the client in achieving the objective?
Credencys developed a Virtual Reality application for iOS and Android platforms. The app allows customers to view 360° video of Tiago interior and exterior with all the advanced features in standard mobile mode and VR headset.
Key features of the application
Integration of Gyroscope to track eye and neck motions of the viewers and accordingly play the videos.
Test drive booking
The app connects customers with Tata Motors by allowing them to make a call, send SMS or send email to book a real test drive.
Along with showing the 360° video of the car’s interior and exterior, the app allows customers to book the Tiago car using the app.
Business impact/benefits of the app
Improved customer engagement
The app offers an immersive and lifelike experience to the customers by providing them a virtual test drive of the car. They can make a well-informed buying decision by having a virtual tour of the car’s interior, exterior and features.
With a more realistic experience, the customers can make the right and an instant buying decision that directly affects the revenue stream of the client. Realistic experience improves customer trust and loyalty towards the brand and thus increase their conversions and profit.