Problem Statement

The client lacked a centralized Digital Asset Management (DAM) platform for efficiently managing a wide variety of digital assets, including images, videos, specification documents, and usage guidelines. With assets stored across disparate systems and local servers, the organization experienced challenges with asset accessibility, duplication, and disorganization.

Key Challenges

• Scattered Asset Data

  Digital assets were dispersed across multiple systems and local servers, leading to inefficiencies and difficulties in locating relevant assets.

• Data Migration Needs

  The existing asset data needed to be migrated to a unified platform to improve accessibility and usage.

• Product-Centric Organization

  The client required a DAM platform that could organize assets effectively by product categories to streamline retrieval and usage.

• Consistent Asset Publishing

  A seamless process for publishing assets to an experience portal was essential to support both internal and external stakeholders.

Solution Implemented

Pimcore’s robust Digital Asset Management solution was implemented within six weeks, delivering a centralized platform for streamlined asset organization and accessibility.

• Centralized Migration: Successfully migrated all asset data from various systems and servers into the Pimcore DAM, creating a single source of truth.

• Smart Search & Auto-Tagging: Integrated Machine Learning-enabled smart search and auto-tagging features to enhance image categorization and retrieval.

• Asset Experience Portal: Developed a dedicated asset experience portal, allowing both internal and external users to access, review, and share assets seamlessly.

• Image Transformation Engine: Deployed an advanced image transformation engine, enabling users to export assets in channel-specific formats with just one click, simplifying the end-to-end asset distribution process.

Business Impact

• Improved Asset Data Quality

  Reduced asset duplication by 40% and increased usability with automatic archival of outdated assets.

• Enhanced Operational Efficiency

  Asset search, filtering, and sharing processes became 30% faster, significantly reducing the time spent on locating and sharing assets.

• Accurate and Consistent Asset Publishing

  Ensured quality control, with new assets reviewed and approved before publishing, resulting in a 20% improvement in content accuracy for end-users.