Problem Statement

The client was managing 25 luxury brand websites for the Middle East region using Magento. However, internal teams including Sales, Marketing, and Merchandising worked in silos, making it difficult to establish consistency in product content updates.

With seasonal product churn and no centralized workflow, maintaining up-to-date and accurate online catalogs became a major challenge. There was also a pressing need to boost online brand presence and drive sales.

Key Challenges

• Siloed Operations

  Sales, marketing, and merchandising teams operated independently with no centralized content management workflow

• Content Inconsistency

  Difficulty maintaining product content accuracy and accountability across 25 brand websites

• Seasonal Catalog Churn

  High product turnover due to seasonal changes created catalog management complexities

• Weak Online Brand Visibility

  Lack of centralized digital control made it hard to establish a strong and consistent online brand presence across the region

Solution Implemented

• Single Source of Truth: Established Pimcore as the central platform for all apparel and luxury brand product data

• Cross-Team Collaboration: Onboarded internal teams onto Pimcore, enabling unified workflows before pushing content to Magento

• Omnichannel Content Distribution: Enabled product content distribution from Pimcore to multiple brand websites including catalogs, categories, products, and their variants

• Mobile App Development: Built a mobile app using React Native to complement the digital shopping experience

Business Impact

• Improved Online Brand Awareness

  A consistent digital presence across all brand websites enhanced customer perception and engagement

• Increased Online Sales

  Streamlined catalog and content management led to better product visibility and improved shopping experiences