Problem Statement

The client’s existing IT infrastructure was not optimized to handle the spikes in web traffic during peak seasons, causing frequent website crashes. These issues led to increased server costs, lower website performance, and challenges in managing product data and integrations, ultimately affecting the brand’s sales and revenue.

Key Challenges

• High Server Costs

  Inefficiencies in the IT infrastructure led to server costs reaching $6,000 per month.

• Website Downtime During Peak Traffic

  The website struggled to handle high traffic volumes, resulting in frequent crashes and impacting user experience.

• Complex Product Data Management

  Managing product information in Magento was cumbersome, slowing down site updates.

• Integration Difficulties

  The integration with Fishbowl, the inventory management system, was complex and prone to errors.

Solution Implemented

To address these issues, Credencys provided a comprehensive solution, including:

• Ongoing Technical Support: Provided continuous support and optimization since September 2021 to ensure long-term infrastructure stability.

• Infrastructure Optimization: Optimized coding and IT infrastructure to improve site performance and handle high traffic efficiently.

• Server Reduction with Auto-Scaling: Reduced server count from 12 to 1, enabling dynamic auto-scaling to manage traffic peaks.

• Cost Reduction: Minimized server costs by streamlining infrastructure.

• Website Issue Resolution: Resolved both functional and non-functional website issues to enhance performance.

• Pimcore Upgrade: Upgraded Pimcore from version 6.7 to version 10 for improved product data management.

Business Impact

The implemented solution resulted in significant improvements, including:

• Reduction in IT Costs

  Reduced monthly IT infrastructure costs leading to substantial cost savings.

• Enhanced Customer Engagement

  Optimized website stability improved customer experience, keeping users engaged and satisfied.

• Increase in Conversion Rate

  Improved site performance contributed to a higher conversion rate, driving more sales.

• Boosted Sales

  The ability to handle heavy traffic seamlessly increased sales, especially during high-demand periods.