How DXP Implementation Transforms Your Business?

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Digital Experience Platform (DXP)
By: Manish Shewaramani

How DXP Implementation Transforms Your Business?

The implementation of a digital experience platform as a part of a customer experience project is a highly significant project. It requires better management skills and continuous support from the organizations and their stakeholders. Digital Experience Platform (DXP) Implementation requires a clear understanding of the business, business requirements, and objectives to be achieved.

The digital experience platform implementation needs to plan strategies that are most appropriate for the business. Once the DXP system is successfully implemented, it can help in accelerating the business, achieve its goals, and increase revenue.

What is a Digital Experience Platform?

The Digital Experience Platform (DXP) is a cohesive technology that is integrated for management, composition, and delivery. It can optimize digital experiences on various channels to digitize business operations and offer a better digital experience to customers.

DXPs services can keep track of customer behavior across different platforms and resources. The collected customer information can be used in defining customer profiles. Marketers can use this profile for customer communication using the assets of DXP tools.

DXP tools are bundled with a set of tools, namely CMS, data analytics, and personalization of customer data using customer touch points. The IT and marketing teams can make use of DXP features on a single product or a set of products from multiple providers.

DXP is part of a content management system that comprises various components such as a content management system (CMS), a customer data platform (CDP), artificial intelligence (AI), personalization, presentation, and collaboration. The digital experience platform implementation offers useful business techniques that allow businesses to be expanded by extending the customer network.

To explore more about the Digital Experience Platform, you must read Digital Experience Platform – An Ultimate Guide. It helps companies get exclusive insights into the hidden potential of DXP by unlocking its hidden capabilities of it.

Capabilities of a Digital Experience Platform (DXP)

DXP provides a rationalized framework that is integrated with advanced techniques and technologies to offer an outstanding digital experience to its users.

Let us discuss some of the core capabilities of a DXP Implementation.

1. Experience

Analytics and optimization can manage the core capabilities of the experience. The experience is formed with the help of personalization, search navigation, discovery, and the overall orchestration of the presentation.

The performance, effectiveness, and utility of experiences get improved by optimizing the customer experience. Orchestration presentation makes use of user-defined designs, journey mapping techniques, and personal-based modeling, which forms a life cycle. The customer experience can be based on customer behavior, customer categories, and also the information available about customers externally.

Search navigation and discovery can offer information about the systems, where applications are to be used, and also provide information about other people and services according to the user’s queries.

2. Management

The management capabilities can be divided into knowledge management, collaboration, and account services. It can include:

Customer profile management, registration management, and login settings management offer the best user experience by offering high-quality functionalities that can influence the entire process.

Knowledge management and collaboration services are the major operations of DXP, and they help achieve business objectives. It allows for collaboration by managing various communities, team sites, forums, and online chat options.

Content management can also offer higher integrity and accessibility. It can manage diverse digital channels effectively using the core repository. The security services and access control management can make digital experience platform implementation work well by supporting governance policies.

3. Platform

The core capabilities that can be included within the platform are application development integration, cloud AI, and many other architectures and applications.

It can offer complete support for machine learning (ML), image identification, digital assistance, a deep neural network, and natural language processing. It can be included in DXP efforts.

Application development and architectural planning can also be utilized to enhance the product integrity, business logic, and use of other components and connectors. DXP kids track higher integrity and versatility while integrating the requirements.

DXP offers much-needed information along with exceptional apps that enrich the client experience. It also has strong interoperable and extensible capabilities as a part of optimal DXPs.

Every package that DXP offers can be built on the following factors: third-party applications, business-related applications, content management apps, security mechanisms, and also managing and maintaining various social networking sites.

The cloud’s capabilities can also provide DXP services to customers. It is mainly based on cost efficiency, scalability, and elasticity, improving time to market, and using cloud computing with innovative technology.

The cloud infrastructure can support public and private cloud computing services that can offer advanced options to the vendors as well as to the customers.

These are the core capabilities of the digital experience platform (DXP). These core capabilities play a vital role in business management and in offering better services to customers.

Once these steps are followed, digital experience platform implementation will help in transforming the business to have a better digital experience. It will help in managing the business well, maintaining it at every level, and gaining the advantages that help the business grow.

Benefits of Using DXP

Digital experience platform implementation has become inevitable for companies and industries seeking a working solution to meet the needs of the ongoing digital transformation. DXP enables businesses to deliver more personalized services to their customers consistently across the available channels.

Apart from that, DXPs offer a wide range of benefits to modern businesses looking to experience success after digital transformation. Here are a few lists of key benefits offered by the digital experience platform to companies and industries.

1. Better customer touchpoints

To engage with their customers, almost every business and company now prefers an omnichannel experience. Also, they mainly focus on improving the overall quality of the interactions that happen between brands and consumers in all channels instead of concentrating on single channels.

The presence of DXPs will be handy for businesses to make things easier for enhancing the customer experience in all channels.

With the digital experience platform, businesses can easily streamline all possible customer interactions that can happen both online and in-store. Also, the DXP helps businesses eliminate the presence of data silos across channels, which affect the customer experience negatively.

Read How A Digital Experience Platform Helps Businesses to Deliver Omnichannel Experiences? to explore how Digital Experience Platform improve your omnichannel experiences.

2. Seamless integrations with other platforms through APIs

The presence of an application programming interface (API) in DXP allows easy integration with other software. This enables organizations to maintain their technology ecosystems at a supreme level so that business operations can be done smoothly.

Moreover, with seamless integration, the marketing team, commerce team, and customer support team can all benefit a lot. Integration with other handy software allows businesses to get a real-time 360-degree view of their customers.

Also, the intuitive dashboards offered by DXP will leverage machine learning-powered insights. DXP’s software architecture enables businesses to easily integrate new technologies and capitalize on their digital maturity.

3. Supports micro-services

The digital experience platform is built on MACH (Microservices, API-first, Cloud-native, and Headless), which allows the platform to combine and integrate numerous microservices. The microservice architecture of the DXP arranges applications together as a bunch of loosely coupled services instead of considering them as a monolithic applications.

This enables businesses to utilize those services and build or perform more complex and customized services and applications. Also, the presence of microservices gets rid of the dependency on a single platform and allows businesses to scale quickly.

The three layers of the DXP architecture are shown below.

Experience Layer 

This layer supports content delivery, SEO operations, data-driven personalization, customer profile management, and omnichannel experiences.

Management Layer 

This layer supports creating effective campaigns, authorizing workflows, doing data analytics, and carrying out testing operations.

Infrastructure Layer 

This layer supports the deployment of various microservices, and sales & security protocols.

4. Artificial Intelligence

The digital experience platform can gather customer data automatically from all existing customer channels. The customer information gathered by DXP across channels is very useful for creating effective marketing campaigns.

The digital experience platform comes with built-in AI capabilities. This allows the platform to identify and collect customer information from high-volume data easily and quickly.

Apart from helping the platform identify customer details, artificial intelligence enables the platform to create customer segments, personalize webpages, and leverage data insights without being prompted. This allows the DXP platform to optimize the customer experience at every available customer touchpoint.

5. More personalization for customers

The digital experience platform organizes and delivers content based on customer behavior using pre-defined, configured, and recommended models. This empowers businesses to deliver more personalized content and products according to the customer’s interests.

In addition, the extensive monitoring capability of the digital experience platform allows businesses to analyze how the content delivery operations are done and how much revenue is earned through content personalization.

6. Encourages better decision-making

The digital experience platform automatically tracks and identifies the important KPIs of your businesses. This is done based on the aggregation of the customer information collected from various customer channels. Because of that, business leaders can easily understand their customers’ journeys and the performance of their products in the market.

With the increased awareness of product performance through DXP implementation, business leaders can take vital business decisions to improve overall business performance. Businesses can increase their ROI and provide more value to their customers by using the data-driven insights offered by DXP.

Roadmap for successful DXP implementation

The successful implementation will make the organization grow rapidly by offering excellent services to the customers. DXP technology is the most advanced way of transforming business and expanding business digitally across the world.

Take a look over the roadmap for successful DXP Implementation.

1. Discover limitations and access the requirements

The discovery phase is mainly related to research and defining the outline of the objectives for business management. These objectives can be defined on a short-term and long-term basis when managing the organization.

At the end of the discovery stage, you should be clear about problems and objectives to be set for achievements over some time. It is also required to have documentation of every user’s needs, user requirements, various scenarios, and user personas.

The technical discovery workshop can also help in deciding the scope, timeline, and approach of the project. It can also make use of high-level schedules, collaboration tools, and working aspects as a part of project success. The design workshop can play an important role as part of the new DXP Implementation.

Assessment of the objectives can also be an important phase to review and analyze existing and required features. It is a process that tests the digital maturity of the organization’s abilities. According to a study, organizations with higher digital maturity have 30% more growth and higher profit margins when compared to those with lower digital maturity.

A higher digital maturity is always an advantage for businesses, offering a competitive advantage. It can also bring changes in cost efficiency, product quality, and revenue growth, along with many other benefits that help the business grow.

2. Make a plan and build strategies

Strategies should be planned to implement DXP. The strategies should be made on UX and UI.

UX and UI strategy can be an integral part of a digital experience platform. The strategy can be useful in managing the business objectives and transforming them into actionable designs supported by the inputs and interface elements.

The strategy can include the following factors, such as:

  • Documentation of business needs
  • User person and user journey to be defined
  • Data taxonomies and wireframing can also be included
  • Workflow along with process diagrams

Content strategy can also play an important role in building the discovery and assessment phases. The architecture and the target audience strategy can be attributed to building the required system with support from stakeholders.

A technical audit can also be part of the process that helps review the existing system. It also offers proper documentation that includes various content types, navigation components, security options, SEO, and integration. This stage offers a complete information about the technical requirements for the digital platform.

The planning stage offers a chance to plan the implementation. It makes a collaborative review of the potential features and the priorities that are based on MVP scope possible. The planning phase includes a prioritization workshop.

A suitable plan can be developed with the help of the relative priorities of the features. Every feature of the system is based on a level of confidence and a set of uncertainties. It will design the final project plan, which will be useful in the further processes of design development and launch.

3. Implement DXP in systematic order

The digital experience platform has to be implemented systematically by following the strategies planned at an earlier stage. The process of implementation should be stepwise and can be configured as per the business requirements. The digital experience platform will make the customers satisfied by offering high-quality services and managing the business effectively.

The success and efficient management of DXP can be based mainly on the digital maturity that can help in recognizing business needs and customer requirements. A set of methodologies has to be implemented, and every aspect of the DXP project has to be systematically utilized according to the priorities.

These integrated applications and their technical implications can make the entire system highly powerful. The successful DXP Implementation will offer a set of advantages to the business while controlling and managing it at different levels. It will help the business run successfully on a long-term basis by achieving the goals and making the customers happy.

4. Gain advantages and grow the business

The successful implementation of DXP will help the organization offer the best business techniques and grow the business continuously.

The digital experience platform implementation strategies can be used fully in digital transformation and offer a personalized solution based on business requirements. The advanced technology that supports search functionality can help in identifying the market’s requirements.

The advanced security solutions will help the system overcome security issues related to financial fraud, spamming issues, hacking, phishing, and the use of bots.

It certainly helps the organization overcome the problems related to cybercrime. It certainly helps when dealing with customers, understanding their business requirements, and offering the most suitable solutions that help the business grow further.

DXP strategies bring stability to the functionalities and activities that take place in the organization. It helps in gaining the confidence of the customers by offering cost-effective solutions that they prefer.

Organizations are encouraged to make use of advanced technology and the latest techniques while maintaining and managing the business. The Acquia-powered DXP can work with advanced functionalities such as the unified content network and the personalization of the UEL, which is dependent on digital maturity.

The DXP system is one of the most efficient ways of offering a better business experience to customers at all levels. DXP also extends multi-channel support that can offer higher quality and fidelity while managing multiple devices.

This is the four-step road map that can help you successfully implement a digital experience platform in your organization. These steps are highly important and need to be followed according to the given procedures.


DXP Implementation has become highly potential in business management operations. The well-planned business strategies are well supported by effective business techniques and can become a part of a business venture once it is implemented successfully.

The process of digital experience platform implementation not only enhances the value of the products & quality of services offered but also provides cost-effective business techniques to run the business most efficiently on a long-term basis.

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