Importance of Pimcore E-commerce Implementation For Business
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By: Manish Shewaramani

Importance of Pimcore Implementation For E-commerce Business in 2022?

Pimcore offers the best platform for eCommerce that can be a business accelerator. PIM eCommerce comes with solid APIs that enable developers to integrate various software and applications to build a supreme digital experience. With such a digital experience, eCommerce business owners can easily meet the demands of modern consumers.

This article elaborates on the essence of Pimcore implementation for the eCommerce business in 2022 and beyond. But before getting into the core topic, let us brush up on some basics of PIM.

What is Product Information Management (PIM)?

Well, we all know PIM stands for product information management and it is used to collect, store, organize and share product data in multiple channels. But what is PIM in eCommerce? Why is it so essential for the commerce industry? Let us brief you

PIM is always a critical component whether you are running a physical store or a virtual store. It helps business owners to manage all kinds of business information including the details needed for marketers and salespeople to sell products.

In addition, it brings complete control over the product content, data quality, consumer behavior, the product’s digital assets, product relationships, and so on. With such information, business leaders can provide a personalized commerce experience to their consumers.

To get exclusive insights about product information management, What is PIM? – An Ultimate Guide for Product Information Management Services.

What Makes PIM Ecommerce Outstanding?

PIM E-commerce offers a wide range of best-in-class functionality for businesses involved in commerce activity. Apart from that, here are the few aspects that make PIM an outstanding tool for commerce business.

  • PIM can handle millions of products.
  • With PIM eCommerce business owners sell products with customer-specific prices and assortments.
  • PIM can handle businesses in both B2B and B2C environments.
  • PIM eCommerce enables business leaders to offer customized checkout to their consumers.
  • Configuring complex product data becomes much easier with PIM.
  • Having PIM software enables eCommerce businesses to work with more than one client with the individual ERP systems.

Also, the presence of PIM tool eCommerce retailers, distributors, and manufacturers no need to compromise the data quality. PIM ensures product data enrichment and matches with the market requirements before sharing it. In today’s eCommerce climate, PIM is the best digital platform for managing all content with flexibility and consistency.

Meanwhile, Pimcore implementation comes with consolidation for various vital applications like PIM, MDM, DAM, and CMS, so that business leaders can face the digital transformation challenges with ease. The advanced technology and consolidated platform offered by Pimcore reduces the time taken by the new products to reach the market dramatically.

If you are interested to explore more about the eCommerce capabilities of a powerful PIM, dot’s miss to visit Product Information Management- PIM eCommerce? [What, How, & Why Answered].

Why Considering Pimcore Implementation for Ecommerce Business Becomes Essential in 2022?

To achieve success in the eCommerce platform, you need to pick the right digital commerce platform that allows you to integrate with other systems or 3rd party applications easily. In addition, the digital commerce platform should have the desired potential to tackle all those challenges your eCommerce business faces during its digital transformation.

Pimcore eCommerce has the ability and sustainability to make your pimcore eCommerce business a long-term successful one. Here are the key advantages that Pimcore eCommerce business.

1. Pimcore Supports Both B2B & B2C

As mentioned above, the Pimcore platform is the perfect open-source alternative for businesses looking for an enterprise-ready platform for managing both B2C and B2B business operations. Here are the lists of functionalities of the Pimcore platform that make it best for B2C and B2B businesses.

Framework Driven Approach

Unlike traditional platforms, Pimcore is framework-driven with the combination of data management & experience management. Also, it enables businesses to integrate with various open-source components & other microservices for its agility and growth.

Responsive Front-design

The framework of the Pimcore platform delivers a fully-responsive front-end design that can result in delivering an excellent digital experience to the buyers. This helps online stores to tackle all those challenges of multichannel & omnichannel.

Easy Searching & Filtering

Pimcore platform has advanced tools that make buyers sort out the needed products using indexing, listing, filtering, and searching options.

Flexible Pricing

The digital commerce platform provided by Pimcore allows business leaders to manage the complex product pricing structure based on various factors like product-specific, customer-specific, individual pricing, and so.

Real-time Promotion

Based on the ERP system, data collected from consumers, current market status, the Pimcore digital platform allows you to deliver real-time product promotion, time-based promotion, product-based promotion, and so.

Customized Checkout

The open-source pimcore eCommerce solution provided by the Pimcore platform allows you to be customer-centric and fully customize the easy-to-use checkout process according to your business model.

2. Headless API-driven Framework

Headless API-driven content delivering capability is one of the prime and most exciting features of the Pimcore digital commerce platform. The headless framework of the Pimcore platform uses Content-as-a-Service (CaaS) features and enables business leaders to deliver content across multiple customers’ touchpoints. This will result in creating an engaging & unified buying experience for consumers.

3. Built-In PIM Solution

Well, many organizations and enterprises spend extra on implementing PIM & DAM systems while implementing digital commerce platforms. However, in the case of implementing the Pimcore digital commerce platform, you don’t need to worry and spend extra money on implementing PIM & DAM systems. Pimcore platform comes with the built-in capabilities of PIM and DAM.

4. Open Source Omnichannel Technology

For modern businesses owning omnichannel becomes inevitable to survive in today’s digital commerce world. Pimcore eCommerce platform gives enhanced omnichannel capabilities that ensure your business avail excellent customer experience in all available channels.

Apart from that, Pimcore helps administrative leaders to have tight integrations with various customer touchpoints like POS machines, digital signage, and so.

5. Real-time Personalization

The content commerce platform provided by Pimcore offers a compelling and memorable digital experience to consumers throughout their buying journey. Also, the Pimcore implementation has a behavioral target engine that helps business leaders to provide personalized content to buyers.

With Pimcore’s digital commerce platform, business leaders or store owners can offer wish lists or gifts to the buyers and manage all customer-centric activities.

Pimcore ecommerce Implementation for Business – A Brief

In this modern digital world, product information management (PIM) has become crucial. With a PIM system, an eCommerce business can effectively manage a plethora of product information that is consistent and up-to-date at any given stage of the process. Pimcore implementation offers many benefits that help the business grow and promote higher profitability in the cutthroat markets.

Benefits of Pimcore Implementation for eCommerce Business

In many companies, it is a common fact that maintained product data is of sub-standard quality. Also, the teams have to work overtime to find out and solve the issues whenever an issue arises. With Pimcore integration, an pimcore eCommerce business can reach customers easily.

This system offers the right information, which further helps the customers in making a purchasing decision. Benefits of PIM implementation in e-commerce include:

1. Acts like a single source of product information

Any information related to products comes from various tools and departments. Pulling data manually from various teams and multiple systems becomes a daunting task. Also, this may lead to incomplete product data or unwieldy spreadsheets. However, with a PIM solution, this critical task is done accurately in no time. The PIM system automatically collects and stores the raw product data, creative assets, and marketing copies together.

The collected product information is then exported to your pimcore eCommerce website, social media shops, and marketplaces. In addition, if there is any update, corrections, or adjustment in the records, they are applied across the website and sales channels.

2. Easy Marketing

As PIM solutions manage product information efficiently, it is a great tool to launch a new product or sales channel. This is because your marketing and sales team can get all the needed information from ERP in the PIM system easily. So, there is no wastage of time for waiting on requests for product data and this saved time can be used for generating revenues.

PIM solutions also help to reduce confusion and long email threads around where to find updated product information. With such smart tools and automation of workflow, the need for manual data entry and wastage of time is reduced. This, in turn, results in faster workflow and allows teams to focus on sales and the launching of new products.

3. Better quality and consistency of product information

In the data-driven pimcore eCommerce landscape, incomplete or incorrect product information can cost your company tremendously. It affects sales and reduces profits. But with Pimcore implementation, it has become possible to collect, add, update, and review product data in one centralized system.

This system helps to improve the quality and consistency of the product information. Any corrections, updates, or changes made in the PIM system reflect across all your company’s e-commerce channels. Thus, it aids to build your company as a reliable brand.

4. Helps to create effective marketing strategies

Today, customers use multiple channels for their shopping. Hence, it has become crucial to offer a unified data and experience across customer touchpoints. By implementing PIM systems, your company can establish one centralized source for product information.

This system allows your company to offer a better user experience by ensuring the customers receive updated and accurate product data at every step of their purchasing process.

Read 16 Reasons Why Enterprises Need a Robust Pimcore Platform to explore more about why to consider Pimcore for your business.

Mistakes in Pimcore eCommerce implementation for eCommerce business

The most common mistake during the implementation of a PIM system is not including all the members of the product data management process. Another major mistake is overcomplicating the workflow before launching a product on any of the selected websites or channels.

These mistakes are generally the consequences of poorly prepared company requirements. With Pimcore implementation, the uncomplicated workflow can be achieved to enhance the growth of the business.

What are the steps for Pimcore implementation for eCommerce business?

Here are the important steps for efficient Pimcore implementation for your pimcore ecommerce business. These steps help to improve the quality of cross-channel customer experiences and aids in achieving business goals.

1. Reconciliation of information

For any eCommerce business, it is crucial to evaluate the available data points for each product in its catalog. This baseline architecture with the PIM integration helps the business to have reconciled product information from multiple data channels and sources. The reconciliation of work may look like a daunting task, but it is crucial to have consistent product data and help to manage your products successfully.

2. Unifying the product data

Unifying the product information in a centralized PIM system is a step to a successful business. Building such clean business architecture can take days, weeks, or even months, depending on the number of products and size of the catalog. The enriched, updated, and complete product data includes not only the internal business feeds but also third-party information.

3. Data modeling

It is crucial to have consistent product data and its attributes for any business. Some product information can be modified with the data flow. The step of data modeling is important, as, during this step, you can discuss the language localization of data and make the data consistent for the customers.

Logical and physical data modeling is possible with PIM application. In the case of logical modeling, it builds a relationship between all the products in the catalog. On the other hand, physical modeling helps to create a structure as short or long data points.

4. Review

The key to success for any business is to build better technical architecture. Sometimes, it is good to review and let go of the old systems and applications. The advancements in PIM systems help to build an effective business system. Its implementation in the new-age digital pimcore eCommerce business aids in generating revenue, as the company can evaluate each development phase.

The PIM implementation model is of great significance when the eCommerce business has many stakeholders. With PIM integration, stakeholders can evaluate the phases of development and can have an impact on the final version of the PIM system without interrupting the implementation process.

Bottom Line

PIM system implementation helps businesses to grow. Packaged solution of Pimcore eCommerce enables organizations to create an engaging digital experience for their consumers. Also, the personalized shopping experience provided by the digital platform addresses the demands of modern consumers and makes sure your business drives a successful path.

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