How Mobile App Metrics Help You Measure Its Success (2020)
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By: Sagar Sharma

How Mobile App Metrics Help You Measure Its Success - An Insight to Top Metrics?

You invest all your money and time to build a successful mobile app, but just that alone is not sufficient for the app to become successful in real life. You have to analyze its performance for which there are several mobile app metrics that you can make use of.

Here in this article, we have discussed best mobile app metrics which helps you to analysis various categories like

  • App Performance
  • App Usage
  • Customer Engagement,
  • Customer Satisfaction
  • Customer Acquisition

These metrics turn out to be demandable towards scaling and measuring the success of an app. You can work around your app data and make it positive towards your app performance.

Best Mobile App Metrics for Building a Successful App

Category 1: Mobile app metrics for customer engagement

User engagement is an important aspect of mobile app metrics to understand how successful your app is.

With these metrics, you can know how many users install and use your app, how many exits your app for a good or bad reason, how frequently the user logs into your app and how many occasional users turned out as regular users.

You get potential leads from these data and plan your further business strategies accordingly. To monitor and analyze user engagement activities, you can use tools such as Google Analytics, Mixpanel, Kissmetrics, etc.

User engagement can be measured considering parameters such as app downloads, active users, average visit time and screen views per visit, app session intervals, app retention, app churn, and app event tracking.

Let us have a look at the gist of how these parameters can help.

1. App downloads

The number of downloads of your app shows the number of users has installed your app on their mobile devices. But that alone cannot decide the count. Few users might have uninstalled your app and reinstalled again.

You should consider the time interval they have re-installed your app and consider it as a count. If there are not many downloads of your app, then you need to upstream your app in terms of marketing promotions.

2. Active app users

Active users are different from users who download your app. Users may download your app but may not be using it regularly. This active app user metric helps you analyse how many users are frequently visiting your pages and simplifies furthermore details by calculating session activity and 30 minutes of inactivity as well.

With this, you can get to know the daily users of your app and take the necessary steps to improve the number of users and retain the existing users.

Category 2: Average app visit time and screen views per visit

The average visit time of a user is calculated based on the user’s app visit time and how long they stay in a particular session. Screen views can be evaluated based on the number of screens the user views during a session. Both are important to show how active users are engaged in your app.

1. App session intervals

This metric helps you find how many users return to your app and the time interval they get back. You will be able to understand the love of users towards using your app. You can even estimate the users who do not return to your app after using it for the first time.

2. App retention

You should consider app retention as one of the valuable metrics because it helps you measure how many users actually return to your app after their first visit. Since you know that your target audience definitely likes your app, you have more chances of getting them to use your app again.

3. App churn

This metric is a co-partner of the app retention metric. App retention metric analyses the number of users who return to use your app, whereas app churn measures the number of users who do not use your app after the first time usage. It is more viable to know why users do not like to use your app again, as it leads to improvement of features and overall enhancement of your app.

4. App event tracking

Event tracking is something similar to observing screen views or sessions that users enable while on your app. You get the most visited pages by the user and the flow of their activities easily.

For example, you can monitor whether the user is entitled to purchase, sharing any page to a friend or looking at any other aspect in the app.

Category 3: Mobile app metrics for customer satisfaction

If you have built a great app, you should definitely be able to read your user’s mind. Customer satisfaction is a very important aspect of measuring the success of a mobile app than any other metrics.

It has certain parameters such as app rating, app store reviews, heatmaps and user recordings, in-app feedback, response times, and net promoter score. With these factors, you can easily analyze whether your app has met the user expectations.

Clearly, it makes you visible what features you have given the best in your app and what you have missed as well.

1. App rating

Users rate your app with their impression towards using it; it could be the first time users or regular users too. But it acts as a quick aid to measure how many users actually like using your app and how many not. Also, 79% of your app success depends on user rating.

2. App store reviews

Your app should prompt for leaving a user review along with comments to provide feedback. Feedback comments help you act immediately and rectify any problems with your app. Your users should know that you are giving value to their feedback and taking necessary action accordingly.

3. Heatmaps and user recordings

This metric is again predictive but useful too. Heatmaps help you predict which section of the screen that users hover throughout. It helps you understand whether it is design, content or which one attracts a user to stop at that place.

Recordings provide you with information about how well users are enjoying using your app.

4. In-app feedback

You can update your app with contact forms, surveys, or feedback forms and allow users to perform any of the activity and get the feedback.

Similarly, you can make use of other aforementioned factors to measure customer satisfaction on using your app.

Category 4: Mobile app metrics for user acquisition

This section takes you through how users get to know about your app. You should definitely make use of the parameters in this app and analyse how your app being promoted because you can concentrate more on such promotions to capture new users.

It also provides you with the costing part involved in marketing channels and several other promotions you implement to get a new user. You can also understand whether an existing user is recommending your app to any of their friends. Under this section, you have the following parameters:

  • App store ranking
  • App attribution
  • App abandonment
  • Funnel tracking
  • Creating hype for app
  • Cost per acquisition
  • Lifetime value
  • Revenue target
  • Average revenue received per user

Category 5: Mobile app metrics for app performance

This is again a crucial metric that decides the success of your app. It involves parameters such as app crashes, latency, load times, downtimes, network errors and several other factors that take your app to the poor performance level among users.

You should take necessary steps by considering these factors seriously as app abandoning can lead to failures and you may not even be able to get the money you invested for your app development.

Conclusion:

It is not going to cost much as how you invested in your app development. But it requires great effort and continuous monitoring of these factors of measuring mobile app metrics and building a successful mobile app for your users.

If you need any help on analysing your mobile app success, you can reach out to us. We have experts who can deal with any of your app-related doubts. Get a free consultation.

Frequently asked questions on Mobile App Metrics:

1. My app is performing well. Should I still consider these mobile app metrics?

You should definitely keep track of your mobile app performance as long as you have an equal competitor.

2. How to know if my app is up to the mark?

You can deploy these mobile app metrics as a regular habitat in your system and analyse your app performance.

3. How much should I invest in using these metrics?

Most of the tools are available free and paid tools should not cost you much. You should be investing in a resource to handle all these things.

4. Can I outsource it to someone to monitor my mobile app performance?

In most cases, your server hosting provider should be able to provide you with the basic reports of your app performance if you are opting for a dedicated server. But hiring a resource would give benefit and keeps you on track with your app performance.



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