What are the Reasons to Consider PIM System for Shopify?
The shopping trend has drastically changed over the last decade and several new online eCommerce platforms are coming up easing the shopping process. One of the shopping platforms gaining popularity is the Shopify eCommerce platform known for its hassle-free access to third-party integrations and elite features. It is known to customers across the world for the best online shopping experience. This raises the need of creating a post of the essence of a PIM system for Shopify.
Shopify is one of the best platforms for merchants wanting to scale their online business. This platform does not have a fully functional system for management of the product content and thus needs integration with the product information management (PIM) system for providing the best shopping experience to its customers.
What is the Product Information Management (PIM) System?
A product-based enterprise needs to keep its product information updated across all the selling platforms for the efficient growth of the business. Product information management (PIM) is the process that helps in managing and enhancing product information across several selling platforms. This PIM system allows for handling all the product details and digital assets like the images, graphics, videos, audio clips, product categorization, personalization renderings, etc.
If I explain What is PIM in other words, then the PIM system allows for the collection of the product information from different sources in different formats, organizing it, enriching the details, storing it at a centralized location, and sharing it securely with several end users internally and externally like customers, partners, collaborators, stakeholders, etc. through different touchpoints and channels.
To explore more about the advanced and robust features, functionality, and capabilities of a reliable PIM platform, visit An Ultimate Guide for Product Information Management.
Why does a Business Need a PIM System?
It doesn’t matter whether it’s B2B or B2C business, it is important to maintain the product data quality above standards to sustain and beat the competition. To achieve high quality on their product data, many businesses take innovative steps, however, they end up with a lot of challenges.
Here are the lists of a few key challenges faced by companies while improving their product data quality.
Reducing Manual Error
Companies are forced to reduce their data entry error caused because of manual entry. Managing product data manually on spreadsheets and in multiple systems leads to such human error.
Apart from causing a negative impact on product data quality, these human errors cost a lot of time and resources. This is where the PIM tool comes to play; it eliminates all those human errors by introducing automated product data management.
Real-time Data Tracking
Having product data scattered in multiple systems will make it businesses impossible to track the data or inventory operations. To avoid that, data needs to be stored in a centralized system.
PIM system offers such a centralized data repository where all data is stored and inter-linked. This makes it easy to access all those data quickly by all departments in real-time. So, data tracking becomes easier.
Once your business starts to expand, you would need a digital shelf to meet the expectation of the consumers. By doing so, you are able to deliver a better customer experience. On the other hand, collecting all those customer data from various sources would be an exhausting process if it is done through a manual process.
The PIM system allows users to simply update or add new data to the existing data. This makes the optimizing product catalog according to the new data becomes much easier.
So, having a good product information management system enables businesses to overcome all those challenges and deliver a better customer experience.
Don’t miss to read A Brief about The Role Of Product Information Management (PIM) For Enterprise to explore how PIM helps organizations embrace digital transformation for consistent growth and success.
What is Shopify?
Many new enterprises or small businesses are coming up in the market. These merchants approach Shopify, the online e-commerce platform gaining popularity amongst the customers.
This platform helps small businesses to sell their products to potential customers on an online store through the website, social media, or any other channels. Shopify also provides point-of-sale (POS) software to small businesses that can use it for their brick-and-mortar stores.
Shopify also provides several add-ons that help the small business in different functions like add-ons for payment allow for accepting the payment using credit cards, shipping add-ons allow for generating the shipping labels and providing shipping discounts, market add-ons allow in taking the business internationally, etc.
How does Shopify works?
Shopify acts as a storefront end, and small businesses can get the most from the Shopify platform. The entire operation of the Shopify platform is fairly quick enough for small businesses. Take a look over the way Shopify works.
Building up the store
Shopify provides more than 70 store themes for making the selection. It includes drag-and-drop capabilities for making the shop setup easier and fast. It allows for customizing the images, color, font, etc. as per the requirements. It enables building the site automatically even through mobile and supports an unlimited number of products.
Shopify allows small businesses to accept payments through credit cards that include a separate service.
Include but button
It enables embedding the product card and checkout tab or button on the social media platform and another website that takes the customer directly to the buying link for the desired product.
Sell products through multiple sales channels
Small business owner does not require selling their product only through their website. Shopify allows them to list their products on eBay, Google, Walmart, Pinterest, TikTok, Instagram, Facebook, and other social media sites thus helping them to reach out to a wider area of potential customers.
Tracking of business
Shopify provides a dashboard that helps in displaying the reports, analytics, and other essential information on the desktop or mobile.
Shopify allows for uploading photos, setting processes, seeing sales and visitor traffic, dealing with refunds, communication with staff, etc. through the mobile application. This dashboard is available in several languages for ease of handling.
Reasons To Consider PIM System for Shopify
You can get several advantages from combining the PIM system with the Shopify platform along with achieving your eCommerce business goals. The organization can hire PIM developer for efficient integration with the Shopify platform for gaining maximum benefit.
Take a close over the below-given reasons that make business stakeholders consider implementing the PIM system for their Shopify platform:
1. PIM ensures the Product’s Success
The Shopify platform is straightforward and thus allows small businesses to easily sell their products without the help of any coder. Shopify provides various options for the in-built themes, domain options, customer support, etc. The integration with the PIM system will help the platform in focusing on the quality of the product content. PIM allows getting accurate product information ready for the market thus playing an important role in product readiness.
For the launching of the product on the Shopify platform, it is important to access the product readiness at different levels. Following this step-by-step approach for product launch ensures its smooth launching on Shopify.
The different tasks involved before launching the product on Shopify include
- Importing product data
- Uploading images
- Designing the web page
- Creating product content
- Optimizing according to search engines
- Coordinating with the marketing plan, etc.
In addition, the product must be market-ready and any inconsistency in the data, human error, etc. can adversely affect the business.
Implementing the PIM is very useful in data readiness as it includes various features that allow for updating the product details with real-time data. These features include the workflow and content completion report. The PIM platform integrated workflow ensures that the product content is complete promptly as per the Shopify requirements.
PIM is the multifaceted repository for product information. The content completion report mentions the robustness of the PIM system and assures that the product is ready for launch on Shopify.
2. PIM Accelerates Product Setup Speed to Shopify
Shopify allows the products quickly to the market. For convincing the customers, it should provide the different types of digital assets details. The key features possible due to integration of the PIM system with the Shopify platform include:
New product introduction
It allows in preparing the new product for Shopify based on the B2B specific templates available. The required product information varies with the distributors as well as with the search engine optimization goals.
PIM allows for representing the product accurately and consistently for all the teams involved like internal, external partners, distributor channels, etc.
It includes automated workflow for collaborations between the teams to achieve the business goals. It allows for streamlining and automating the processes. It quickly assigns the task to the appropriate team making the process faster.
Self-serve brand portal
It includes the secure self-serve digital asset management brand portal with B2B partner access. It provides role-based access to the members for the security of the data.
It also controls who can see which data and download what. It controls the data and also allowed for resizing thus the master copy is not edited, damaged, or lost.
It checks the master completeness score for B2B products before launching on Shopify. It informs what task to be performed and when to achieve the desired goal. The completeness score helps in identifying the gaps in the content and provides recommendations for filling these gaps.
3. Easy to Upload Bulk Product Images
The digital asset for the product is very important including the images, graphics, videos, etc. These data help in creating a visual impact on the customers driving them to make their purchases.
Shopify allows the room for providing design and flexibility thus creating a 3D image for the customer’s visualization of the product.
The different important aspects of a successful product image include photograph quality, image variations, image sizes, visual descriptions, uploading images, the loading speed for the images, etc.
It allows for uploading the images in two ways like direct upload and other through the CSV files. PIM-Shopify integration allows for effective working around with the CSV files and spreadsheets in lesser time.
4. PIM Keeps Up-To-Date B2B Products at All Times in Shopify
If the enterprise has lots of products, then the Shopify platforms allow for ease of expansion. It also allows for bulk-editing the details that manually take a lot of time and effort.
It is important for organizing the product information into proper classes and attributes such as family, types, taxonomic categories, etc., thus it becomes complicated while editing the details in multitude.
Handling data with Shopify alone can be risky as it does not allow for handling bulk data efficiently. Shopify also faces issues with the backup capabilities for the spreadsheet data.
Implementing the PIM system Shopify integration will help in improving the bulk editing capability and also allow for replacing the spreadsheets with updated details.
PIM also helps in easy connection with the sales channels and sharing the data efficiently. It also helps in eliminating the build-up of files. The PIM system has an audit history that keeps track of all the updates made in the files.
5. PIM Supports Products Selling on Multiple Third-Party Marketplaces
For the growth of the business, it is essential to reach out to the larger crowd. For this, it is important to launch the product across multiple channels for eCommerce. The third part of the marketplace includes the different platforms like social media sites, large-scale markets, marketing applications, etc.
This provides an opportunity for several sales channels like eBay, Amazon, Walmart, etc. for reaching potential customers. While using the third-party marketplace, the provider can put the catalogs for the connected online suppliers with the facilities like catalog search, ordering, payments, etc.
The different advantages gained by multichannel selling include:
- Reaching out to more customers
- Creating brand visibility
- Omnichannel marketing
- Increased sales
The different third-party marketplace options for Shopify include Amazon, BuzzFeed, Facebook, Google, eBay, Instagram, etc. Shopify also provides the point-of-sale option thus allowing the customer to connect directly to the site as they normally would.
Shopify provides several marketplace integrators that allow for connecting with different third-party marketplaces. PIM allows for keeping the data consistent across all the sales channels.
Visit How PIM Software Becomes Essential Tool For B2B Marketplace Strategy? to have exclusive insights into how product information management platform transforms the operations of the B2B marketplace and empowers their operational and marketing strategy.
6. PIM Allows Setting Product Variants & Shopify in Bundles
Shopify allows bundling that allows in providing offers to their customers on shopping for multiple products generally variants at a lower cost. The different creative ideas for the bundles include mix-and-match variants, buy-one-get-one-free, frequently bought-together products, etc.
7. PIM Improves Productivity
Incorporating the automated workflow in the process helps in boosting productivity, fastening the process, reducing the manual task, eliminating or reducing errors, etc.
The implementation of the workflow allows in:
- Monitoring of task completion
- Supervising teamwork
- Editing and managing completed the task
- Automation of the process
- Reducing human error
- Ease of scaling
Implementing the PIM system workflow will help in tracking the process for its smooth functioning. It ensures that the new product development takes place at a faster pace with low risk and errors.
Leverage PIM development offered by Credencys that enables you with advanced capabilities such as product information workflow management that help organizations to automate the data management and approval process and boost the overall operational productivity. To get better insights into the potential of workflow management, read Product Information Management: How PIM’s Workflow Management Boost Productivity?
8. PIM Supports Localization on a Global Scale
To stay ahead in the competitive business world, every enterprise has a goal of global expansion. For this, the enterprise should be able to reach potential customers across the globe and provide them with the necessary details in their local language.
PIM allows for providing the product details in the local language and currency helping in improved communication with the customers and building trust. It also enables expanding the brand and raising the competitive values thus staying ahead in the race.
9. PIM Supports Easy Sync SKUs to Shopify Store
For the proper functioning of the organization, it also uses other applications like ERP for managing the financial, inventorial, and administrative processes. PIM system allows easy integration with the different systems or applications used within the organization and can include the data output from these processes.
PIM focuses on product data, digital assets, product page management, sales channel, translation team, marketing, etc. The ERP system helps in focusing on the inventory and pricing, order status, product parts and materials, order fulfillment, shipping, accounting, etc.
Integration of the PIM with ERP helps in solidifying the process and saves time by eliminating the missing SKUs or mishandling of the data.
If you are excited to explore how product information management helps brands to manage product SKUs effectively in a single location, you must read A Brief About Product Stock Keeping Unit (SKU) & Managing It Effectively Through PIM.
10. PIM Increases Shopify Revenue
The PIM system is useful for organizing and managing product information. It helps in saving time, money, and effort in handling larger product details due to automation. PIM has certain implications for search Engine Optimization (SEO).
The different solutions provided by Shopify for maximizing the SEO benefits include:
- Improving the user experience with responsive themes
- Providing technical SEO
- Focusing on the keywords
- Building of backlines
- Composing exceptional content
- Providing Shopify’s SEO plugins
Working with the Shopify platform for the online selling of the products requires using a product information management system for efficient handling of the product details. It is better for using the PIM system Shopify migrator for ease of the eCommerce landscape.
Incorporating the PIM system with the Shopify platform will help in controlling the product data across all the different sales channels. The PIM-Shopify integration has a lot of potential for enhancing sales and reaching out to the increased crowd across the globe.