Product Information Management (PIM) Workflow | Credencys

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Improve product data quality with PIM workflow integration

Credencys, a top-notch product information management (PIM) solutions company, excels in implementing customized product information management workflows as per the precise business needs of the organizations. 

We have a team of skilled PIM developers who have successfully created and delivered the different types of product information workflow management to meet the different requirements of the brands. We make sure every stakeholder performs their jobs seamlessly to keep the product data up-to-date. 

Leverage our proven expertise in creating single or multiple PIM workflows to ensure the accuracy and consistency of your product information. Introducing the right product information workflow, we help brands to have reliable product data governance and data stewardship. 

By designing an avant-garde PIM workflow system, we help brands to streamline mundane product information and enrichment operations and improve the efficiency and productivity of different departments across the organization. Implementing a flawless product information workflow, we convert your product data into strategic assets and help brands to relevancy and quality of product information.

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    Product information management workflow expertise of Credencys

    Credencys deploys the best PIM solutions with bespoke product information workflow management by harnessing the potential of Pimcore’s capabilities. Creating a robust PIM workflow, we help different teams of the organizations to share the product information that is complete and correct. To define the right workflow, our PIM professionals offer

    Flexible workflow

    Integrating an advanced workflow engine, we allow the brands to design tailored product information editorial workflows. Enabling companies with a product information workflow management that has built-in notification functionality, we keep the different users of the PIM workflow on the same page. We record each workflow step in the workflow history and allow brands to perform an audit trail to ensure data quality for mandatory attributes, translations, etc.


    Under PIM workflow management, we don’t just focus on creating the plans for product information management. To create an adaptable product information workflow, Credencys offers several configuration options such as digital assets, data objects, documents, and so on. Implementing the flexible workflow, we support varied processes such as data maintenance, product information lifecycle, and so forth.

    Customized workflow view

    Credencys enables all the internal and external stakeholders of the PIM workflow with a custom view of data records as per their roles & responsibilities. To ensure data security, we restrict access to the data for each user such as marketers accessing product promotion-related data, translators editing product descriptions, etc. as suggested by the organizations. Thus, every group of product information management workflow performs data management operations perfectly.

    Workflow messaging & notifications

    Implementing the messaging and notifications facility, we keep all the participants of the product information management workflow system updated during the transition between workflow states. It helps companies track the time spent by editors for data management and send products for review and approval. A customized and automated email is sent to the responsible stakeholders when a single product data gets updated.

    End-user workflows

    We build and implement PIM workflows for editorial tasks and product data management. Product information is closely connected with digital assets as media files make products saleable. We set up a workflow for digital assets as well. It allows sales, marketing, eCommerce, and product management teams to sync the product data with relevant digital assets. To enable brands with this fusion workflow, we develop and deploy the Product Experience Portal.

    Product onboarding

    When a new product comes into existence, the product onboarding process gets started. Integrating PIM, we help brands to manage the basic product information along with SKU data. By establishing a correct PIM workflow system for a new product, we allow companies to share the right product information with buyers. Once the product is ready with the basic information, it’s time to add additional content that enables shoppers with additional product information.

    Product content updates

    Once the product is onboarded, a variety of content is created to enable buyers with a 360° degree view of the product. We define a product information workflow where the content team adds product descriptions, audio, video, documents, and other information. Enabling the content team with an effective editorial workflow, Credencys ensures creating high-quality content that prevents your brands from negative customer reviews and product returns.

    Sales channel syndication

    When you have all the basic product data in place and all the required content is published, you need to share product data across different sales and marketing channels. We design and set a product information workflow for your eCommerce team once the product is ready for sale. The PIM workflow allows eCommerce teams to test & optimize the product data for new distribution channels. We allow brands to update or change any product listing as and when needed.

    PIM workflow configuration

    At every step of product launch, content update, and sales, respective teams get notifications so that they can take relevant actions. Integrating product information workflow management in PIM, we help different departments to enrich product data with digital assets or marketing copy and notify the respective internal and external stakeholders. By focusing on these components, we design a consistent process for managing accurate and compelling product information.

    Product information management workflows offered by Credencys

    In product data management, different processes need to be considered. Credencys has proven expertise in developing tailored PIM workflow to manage the product data effectively at the different phases. We have worked with different industry domains such as manufacturing, retail, distribution, automotive, eCommerce, spirits & wine, and more. Based on our experience, we have created PIM workflows for the below-listed processes.

    New Product Introduction (NPI) workflows

    By introducing the New Product Introduction workflow, our PIM developers help brands to improve products’ time-to-market. Enabling brands with the quicker launch of products in the market, we help them attain a better profit. While designing the PIM workflow for NPI, we make sure all the stakeholders who need to know about the shared information and contribute the relevant information of the products that are involved in the process.

    Product data maintenance

    Along with NPI, product data maintenance is equally important. Integrating product data enrichment workflow, we allow companies to update any information at any point in time such as price, color, size, etc. It helps organizations launch specific products on special occasions. We simplify product attribute management by designing PIM workflows that involve many of the stakeholders from the NPI process. We help brands to control and coordinate product maintenance effectively.

    Product removal/reintroduction

    We excel in designing the product information workflow for the product removal as well as reintroducing the products that are previously removed. It helps companies to run seasonal sales. Some of the stakeholders from NPI and product data maintenance are involved in the product removal and introduction process. Credencys builds PIM workflows that allow stakeholders to approve and disapprove the reintroduction or removal of products.

    Product promotion

    At Credencys, we create and integrate tailored product information workflow management that enables companies to leverage faster product promotions. It helps brands to streamline the special promotions and seasonal promotions. The product promotion processes involve marketing and finance teams to ensure that the product promotions look compelling and engaging to the target audience and help to increase customer conversion.

    Maas product update

    It is a rarely used PIM workflow. When the brands need to update all the products mass product update process comes into the picture. By establishing the mass product update process, we allow companies to update the information of regulatory compliance or for any market shift for each product offered by the brand.

    Product content update workflow

    Once the product onboarding process is done, you need to keep updating product information and enrich the product data. To enable the buyers with accurate, updated, and correct product information, we set up a product information update workflow for the respective stakeholders so that they can add, update, remove, approve/disapprove any product information seamlessly from a single platform and share it with other stakeholders as well.

    Product discontinuation workflow

    Product discontinuation means taking products out of sales channels or markets. By introducing the product discontinuation process, we help companies to streamline their process for product discontinuation. Credencys integrates the product discontinuation workflow in the PIM solution and allows brands to notify all the respective internal and external stakeholders so that they stop performing data enrichment, marketing, promotions, selling, and other activities for that product.

    Credencys implements tailored PIM workflows for

    eCommerce solutions

    An eCommerce platform needs integration of different types of PIM workflows such as product data enrichment, removal, mass product information update, etc. Credencys has successfully deployed PIM solutions for the eCommerce domain with a built-in product information workflow.


    Marketplaces contain more complex product information management workflows. We develop marketplace solutions with built-in PIM workflows that establish transparent communication across suppliers, vendors, sellers, marketplace owners, customers, and other stakeholders.

    Catalog creation

    In the catalog creation process, many stakeholders are involved from production, distribution, sales, marketing, eCommerce, and other departments. Creating product information workflow management for catalog creation, we ensure that you share the latest product data with prospects.

    We build product information management (PIM) workflows for

    Services offered by Credencys for product information workflow management system

    Credencys has hands-on experience in developing PIM solutions as per the specific business needs of the organizations. By integrating the product information workflow, we simplify the product-related complex process. To design an effective PIM workflow, our PIM developer offers a variety of services. 


    When the brands come to Credencys for PIM workflow requirements it is either about just designing a product information workflow or developing and integrating PIM workflow in digital solutions. We understand the requirements. We take interviews of each stakeholder to understand their role in the product information workflow management.

    Discovery workshop

    Once the PIM flow requirements are in place, we analyze the requirements and PIM workflow development scopes under the discovery workshop. Based on the analysis, we define required interfaces as per the number of user groups. While creating the roadmap for PIM workflows development and integration, we ensure it automates various product-related operations.

    UI/UX designing

    We have a team of skilled UI/UX designers who have proven excellence in designing the user interfaces as per the precise expectations of the brands. We have created a separate interface for each user base as well as deployed a single interface from where every user group can perform their tasks of data addition, removal, update, approval, disapproval, etc. effortlessly.


    Under the development phase, we build tailored PIM workflows that are specifically designed as per the requirements shared by the brands. While developing PIM workflows, we make sure all the stakeholders who need to participate in the process of workflow completion are connected in workflow, perform their respective jobs, and receive all the updates about product information.


    Once the PIM workflow is developed, we integrate it into the digital solution suggested by the brands. We ensure it runs seamlessly with the other operations related to product data management. Also, we check all the involved users to receive product updates, take necessary actions to keep product data up-to-date, and share only accurate product information.


    After integration of the product information management workflow, Credencys applies rigorous manual and automated testing to make sure the workflows work as expected. We perform stress testing and functional testing. Stress testing reduces the PIM workflow downtime. On the other hand, functional testing improves product information workflow performance.


    Once the development, integration, and testing part is done, we implement the PIM workflow in the product information management solution or the digital solutions preferred by the client. We also check the product information workflow works efficiently in the real-time technical environment.

    Support & maintenance

    Credencys offers support and maintenance services for PIM workflow to maintain its performance. Under support services, we take care of PIM workflow operations, bug fixing, and workflow enhancement. In maintenance services, we ensure the product information management workflows work smoothly in the expected environment on an ongoing basis.

    Industry recognition

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    What we are really proud of is building these great products for world-class brands

    Hi I’m Sagar Sharma.

    Hi I’m Sagar Sharma.

    Get a 30 minutes free consultation to understand how with the right product information management you can manage your complex product data effectively and effortlessly.

    Why businesses should consider product information management workflow?

    Improved team collaboration

    Integrating PIM workflows, we establish a transparent communication channel across all the internal and external stakeholders to provide a platform for effective collaboration.

    Faster product time-to-market

    With the right product information management workflow, you can streamline the product onboarding and leverage the improved product time-to-market.

    Better customer experiences

    Create engaging customer experiences by distributing the true product data on different output channels consistently to help buyers make instant buying decisions.

    Accelerated approvals

    Built-in PIM workflow allows brands to leverage automated notification features to approve/disapprove product information by tagging internal or external users.

    Our process to build product information workflow


    Requirement Gathering & Analysis

    • Understanding your business
    • Comprehending requirements
    • Drafting proposal document


    Wireframes & Design

    • Screenflow strategy
    • Creating wireframes
    • Designing the UI


    Quality Assurance

    • Testing the PIM solution
    • Sharing test report
    • Get final approval from client


    Deployment & Launch

    • Deploying a PIM solution on the client’s server
    • Launching the PIM solution
    • Post-launch support

    Engagement models to build product information management workflow systems

    Credencys has a team of 30+ Pimcore certified developers who have proven experience in developing PIM solutions as per the custom needs of the companies. We excel in creating seamless PIM workflows that automate various product data management-related operations for different internal and external stakeholders. By establishing an accurate workflow, we make sure the data that reaches buyers is complete, accurate, and consistent.

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    Fixed cost

    It is the right choice for projects that have specific development requirements and scopes.
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    Time & material

    The engagement model allows you to pay only for the resources and time you use for the project.
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    Offshore development center

    We set up an offshore development center and IT infrastructure for the ongoing project.

    Tools & Technologies

    Credencys has a team of PIM experts who have successfully addressed the technical complexity of the different products. Our programmers build award-winning digital platforms using advanced technologies to make solutions work seamlessly in the real-time technical environment.

    Clients who believed in us!

    Product Information Management (PIM) workflow

    A product information management workflow is a sequence of tasks for processing product data. It describes how product information can convert from being raw to processes or undone to done.

    To manage product data accurately, it is very essential to set up a product information management workflow. We identify team members, activities that need to be performed, define the users for each store and assign roles,  design a workflow diagram, test the workflow, train your team about the new workflow, and deploy the new workflow in your existing system.

    To create the right PIM workflow, three components are highly essential that involves input, transformation, and output.


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      Credencys Solutions is a data management solutions provider tailored to the unique needs of retail & consumer goods brands and manufacturing businesses. Widely regarded as a trusted advisor and strategic partner, the company has 15+ years of proven success in implementing cutting-edge PIM & MDM solutions that empower businesses to harness the full power of their data.