Pimcore As a Headless PIM

Do I Need a PIM?

By: Sagar Sharma

Pimcore As a Headless PIM

Product information management (PIM) helps the product-based business to compile, organize, update, and distribute the product-related information along the various channels leading to the growth and development of the product.

The PIM solution makes it easier for the organization in updating the product information at a faster rate across the various channels at a single go. PIM solution acts as a centralized hub for all the members involved in the product supply chain and enables in controlling the product and catalog data.

What is Pimcore?

The Pimcore is an open-source platform providing a digital experience that includes various inbuilt capabilities for data management and experience management. It allows combining the inputs from the various teams like the developers, eCommerce, sales and marketing, etc. Pimcore enables the organization in easy maintenance of the product information and allows for the publishing of the product details over multiple channels.

Many marketers prefer using Pimcore as it enables them for various purposes like editing data, managing web contents, publishing data, creating a catalog, generating price sheets using the web-to-print, etc. Pimcore is gaining importance due to the different features as it represents speed, innovation, freedom, scalability, etc.

Pimcore helps the organization in having a top-class digital experience and also allows them in gaining importance in the competitive business.

If you are interested in exploring Pimcore’s potential in detail, visit What is Pimcore?

Features of Pimcore’s Headless PIM

There are different features in this Pimcore data management system that enables it to gain importance for data integration and management. These features of the Pimcore can be classified into different categories like the basic features and the enterprise features. These different features of Pimcore include:

Basic features of Pimcore’s headless PIM

Data modeling

It enables flexible data modeling by using different platforms like PIM and MDM efficiently for the growth of products and the organization.

Data management

It allows using the web-based user interface and utilization of case-sensitive drag and drop operations.

Data quality management

Using Pimcore allows in delivering the high-quality, clean, and trusted data essential for the end-users and other members involved in the product supply chain.

Workflow management

Pimcore enables the organization in boosting accuracy and productivity. This is done by establishing clearly defined processes and standardized workflows essential for the business.

Digital asset management

It allows the seamless integration of the fully-featured digital asset management for managing, integrating, and relating the graphics, images, audio clips, videos, documents, etc.

Omnichannel publishing

Pimcore helps in providing the right type of product information as required for omnichannel publishing.

Application and data integration

It allows the organization to take charge of data integration by using an easy exchange of data between the Pimcore platform and the external systems.

Enterprise features of Pimcore’s headless PIM

Product experience portal

This allows creating centralized marketing content that is easy to share across the different departments.

Product data syndication

It enables capturing customer attention across different markets. It allows in syndication of numerous sales channels and marketing platforms.

Marketplace integration

It enables expanding the digital footprint by integration with marketplaces. It also allows for centralized order tracking.

Product feed management

This allows providing quality feed across the different channels that are tailored based on customer preferences.

Enterprise translation management

It allows automation of PIM data to eliminate manual and repetitive tasks.

Enterprise print publishing

It allows for the automated printing process and keeps the marketing and sales material updated.

To explore essential features of Pimcore’s headless PIM, read Must Have Features of Product Information Management System.

What does Pimcore’s Headless PIM offer to eCommerce businesses?


To keep the product information continuously updated, it is essential that the platform used accepts the challenge and provides the best features. Pimcore works continuously for improving and enhancing the platform thus allowing the business to keep up with the ever-increasing market demands and satisfy the customer demands.


Having adequate speed is essential for creating more opportunities. Pimcore allows the use of new era digital experiences that allow in limitless scalability, enhancing the ability to extend, build, modify, etc. at a faster pace.


Pimcore allows efficient scaling thus pushing the ambitions in a forward direction towards expansion and innovation. It enables the organization to open new development opportunities.

Open source and Freedom

Using an open-source platform allows in having freedom for building a digital experience of choice and based on needs. It allows collaborations to bring about newer ideas and create an improved digital experience.

For enhancing the business, it is essential to adopt and use the newer technologies for eCommerce. It is essential to have a customer-based experience that depends on the multiple touchpoints, this is where headless commerce comes into play.

How Pimcore’s Headless PIM and Headless Commerce Transforms the Commerce Landscape?

The headless commerce approach has a separate presentation layer detached from the main commerce platform that offers higher flexibility. It provides independence for managing the content along with the user experience for achieving excellence.

Structure of Headless Commerce

The presentation layer or the front layer includes the template that is decoupled from the main eCommerce platform but stays connected to the different backend systems. These systems include Enterprise Resource Planning (ERP), Product Information Management (PIM), Order Management System (OMS), and many other applications through the API layer.

The API delivers the commerce services and paves the way for secured, solid, and scalable solutions that are customizable, flexible, and ready for integration over various omnichannel.

The reason why to choose Headless Commerce with Pimcore’s Headless PIM

Flexibility and customization

It allows managing all the contents and helps in delivering it to different channels. As there is no front-end, the developers create user experiences starting from scratch with no constraints that will suit the brand content and image.

The headless architecture enables customization and quick inclusion of systems like OMS, PIMs, ERPs, modification, extension, enhancement, etc. It allows in adding customized checkout flow or a newer field for the customer account.

API delivered commerce

The removal of the presentation layer allows the power in defining with the help of API to understand where the commerce takes place. It enables making the data available without knowing the device used or channel users.

The commonly used API sets include using REST and GraphQL that allow integration with different touchpoints for creating advanced omnichannel experiences.

Make future-ready

Headless commerce enables the brand to quickly implement and development of newer solutions at a faster pace. It is possible in crafting these from scratch as it does not include any interdependencies. The decoupled architecture allows for seamless integration with the newer systems and enables swiftly reaching the customers.

How do Pimcore’s Headless PIM and Headless Commerce Benefit your Business?

Headless commerce enables the business in building highly secure, streamlined content, scalable commerce solutions that fit the best platforms. Using this API-centric approach allows in taking commerce to any place. It helps the business to stay nimble and evolve with the latest technological advancements.

Simplicity and scalability

It allows in engaging the diverse touchpoints and devices that make the scaling and adaptation much easier according to the business needs. This allows for easier and faster entry into new regions and markets.

Scalability minimizes the chances of security breaches as the platform is continuously scaled for a secured and safe version. It allows the business to adapt efficiently depending on their needs. It enables them in meeting the demands of the customers. It allows for seamless linking of the systems for improving, innovating, and increasing ROI.

Multi-platform shopping experience

Detaching the functional layer from the content enables generating an outstanding customer experience using the output from multiple channels. This allows for the proliferation of IoT deceives, virtual reality (VR), augmented reality (AR), conversational commerce, etc.

This enables optimizing and engaging the customers for buying across the various channels. It also allows in using innovative strategies for engaging the customers. It creates room for channel-specific targeting for different merchandise while allowing proactive marketing.

CMS Agnostic decoupled commerce

Headless commerce allows the system to have multiple heads thus enabling access to the users from anywhere. It allows publishing the content on any channel through different devices by using APIs.

It helps the developers in using the tools and frameworks as per their needs. Customization along with integration helps in boosting the business. API integration allows for personalization across various web assets that lead to customer fulfillment. It allows in making speedy alterations in the front-end without affecting the back-end system.

Business empowerment

Decoupled commerce solutions enable in handling the complicated products, pricing structure, provide scope for individual designs and checkouts, adaptation with flexible promotions, handling multiple currencies, product views, catalogs, etc. This leads to the empowerment of marketers, developers, and customers.

Marketers can amend regularly based on the market behavior due to its flexible nature. The developers can use the updated technology for building first-rate eCommerce solutions. The customers are assured of buying the best product based on their experience while using any channel or device of their choice.

Open source commerce

This open-source commerce is the ideal choice for the enterprise as it allows customizability and extensibility as they provide extraordinary results. It allows innovative technology to adapt to the upcoming developments.

It can handle robustness, modularity, and scalability based on the needs of the enterprise. It helps the system in working faster leading to development by reducing the dependence on the developers. It plays a crucial role in fulfilling the experiences for the shoppers as well as the administration.

Faster time-to-market

Using the traditional eCommerce platform leads to slower market time and scaling becomes difficult. Using the headless commerce platform enables focussing on building a robust frontend experience for different devices and touchpoints based on the contents and products through the API. This allows faster time to market while adapting the new channel while entering the region.

Headless commerce system provides using the traditional commerce system along with having the flexibility of using the headless system or better defined as having multiple heads to give a greater user experience to their customers.

This system helps the business in creating an effective and unique customer experience while using the omnichannel environment. Headless commerce allows quick integration, easy personalization, saving time and money thus beneficial to the business.

Using Pimcore as Headless PIM

Using the headless PIM has become an upcoming trend for content and experience management. It also plays a crucial role in product information management as well as the master data management that plays an important role. The main aim of the headless PIM includes the decoupling of various applications and allowing efficient data flow within the different components.

The Pimcore uses the GraphQL architecture system to bind all the data together. This uses a flexible language for compiling all the essential data. The main concept utilized by the headless PIM is to make the product content rich and useful for key users. Making the use of Pimcore enables the organization to use the different third-party applications and various APIs for multichannel publishing functionalities.

The Pimcore platform is compatible with the different applications and allows in delivering the best product content for generating the correct and robust output that is distributed over the different channels.

Steps involved in using the Pimcore as headless PIM include:

  • Setting up a new data model.
  • Content addition like the inclusion of a name, description, and other essential content that reflects the product.
  • It includes the product description, technical data, etc.,
  • Data modeling: It includes setting up the GraphQL datahub and adding the data model.
  • Defining the permissions, workspace, Key APIs, and other details essential for working the data model.
  • Checking the GraphQL API for the defined data.
  • Installation of the required functionalities and testing these headless PIM functionalities.
  • Analyzing the product data and output generated.

Bottom Line

Using the Pimcore PIM platform is beneficial for the enterprise as it helps in boosting their business. The headless PIM helps the organization in different departments and fields like retailing, manufacturing, distribution, branding, traveling, etc.

This Pimcore is beneficial for companies of different types and sizes. It allows the enterprise to give importance to their customer experience for developing their product and providing them the best across multiple channels.

PIM Cost Calculator

Wondering about the investment involved in implementing a PIM solution? Get an estimate to plan your budget effectively with our PIM Cost Calculator.