Credethon: The Remarkable Event of Ideation, Innovation And Collaboration

Organizing stellar events often to enlighten the office environment and introduce a fun element in the routine work of employees is the thing for which Credencys culture is known for.

Moreover, these events create a worthwhile opportunity and provide a stage to employees to showcase their hidden talent and expertise. Advancing in this direction, company has come up with a new idea of hosting Credethon.

Credethon was a two-day hackathon where hackers were invited to animate their hacking ideas into cool applications leveraging the technology they like to incorporate.

This event was aimed to nurture the spirit and encourage engineers, programmers, designers, testers and marketeers for digital innovations. Fortunately, event brought the result what’s desired, as number of employees was eagerly waiting for the event to take up the challenge and exhibit their skills.

# Credethon
The phenomenal event brings together entrepreneurs, hackers, technologists and designers under one roof in the guise of Credethonians to stimulate new ideas, new processes or prototypes, and new business solutions.

The event was kicked off on 14th August, 2015, and 55+ resources in 12 teams were amassed to put their brain to a little more exercise for engineering a world-class solution that solves global challenges and serves customers’ needs.

48 hours long hackathon was brain-crunching, code-driven, entertaining and charged the air at office space. Not only had the resources with years of experience participated, while beginners also took an initiative to drill down into the depth of their favorite technology to build creative and complex prototypes.

The ideation was seen on multitude of devices, multiple platforms and in diverse technology like- iBeacons, Android image processing, Unity 3D, Android wear, Solr, core PHP, virtual reality, Google cardboard, and signalR

The rigorous coding session of two days has lasted until the evening of 15th August 2015. Twelve applications were crafted by the techies to solve the core challenges related to virtual mall, immersive gaming, heart rate monitoring, E-commerce, social media, shopping list, mobile device management, web-based software and data computation.

After the completion of Credethon, a common buzz was all around- “We get a wonderful chance to learn novel technology, languages, tools and pretty more.”

Finally, winners were selected based on the ideation, team collaboration, innovation, design, architecture, complexity, and presentation. After assessing the apps on the above criteria, three teams conquered that were rewarded with a trophy and sponsored trips to Goa to get relax, enjoy the nightlife and have fun at beaches away from work.

Last but not least, the words with which Credethonians came up with are- We all enthusiastically await the worthwhile event of ideation, collaboration, and innovation. That’s Credethon 2.0.

Why Wearables Are Great For Business Travelers?

Travelling is a great fun, but the case is not with the business persona.

Business people take work related trips very frequently and hassles in the travel are strenuous.

For instance, a business traveler rushing through a busy airport or train station at a hectic time and the pressure is mounting as they near boarding time. They are pulling luggage with one hand and looking for passport in the pocket. The cell phone rings in the pocket and they have no free hand to answer it.

Consequently, some important business meeting updates and emails get missed.

It’s really upsetting!

Is there any solution?

YES, Wearable Technology is the perfect fit that let business people work in an optimized way without any distraction.

Wearable that one can wear on the body are connected with cell phone or blue tooth device. All information quickly and easily can be viewed on the watch or glass, or listen to a headset.

Google glass, Sony Smart Glass, Epson, Moto 360, Pebble and Apple watch are some of the well-known wearable.

These devices can be used by the business travelers to connect with customers anywhere and even while on a train or airplane and with distracting background, they can work on a business project.

There are five concrete reasons which illustrate why wearable are the novel gadget for business travelers

1) Business Travelers Face Time Management Problems

Business travelers must function in a fast paced environment and perform many important tasks on time. Rushing to the airport or even checking into a hotel can be stressful when you have to be at a meeting in a hour or less.

Time management is important for business travelers for keeping clients and vendors satisfied. If the business traveler misses an important message or meeting it could hurt the company’s business.

Smart watches are designed to provide the same information that can be looked up on a cell phones. Often a smart watch has to have a smart phone or blue tooth device to work properly. Carry the phone in a pocket and just glance at the watch much easier.

With a smart watch you can receive email from your employer or clients and keep up with a changing fast paced schedule. You won’t miss a change in business plans or an important request from a client or vendor. Emails will come quickly in real time and important information that you need will not be lost.

An important meeting time is change and you miss the email. When you arrive at the meeting it is almost over. You lose the client and potential sale from your mistake. Many smart watches have calendar applications that allow users to store meeting and flight schedules.

Changes in Travel Schedule

With weather and other conditions flights are delayed and travelers have to wait in an airport. A smart watch let’s you store all your travel information, flights, booked hotels, and other details.

For example, an Apple Watch gives you travel information from flight departures to arrivals. In fact, you can store a boarding pass in your Apple Passbook and digitally use the watch scan your boarding pass at the airport.

This is convenient and makes travel easier. Many smart watches notify users about gate changes, weather, and flight delays. This is an important part of travel. This applies to train travel too.

Taking Notes and Recording Information in Meetings

Business travellers have to often take notes at conventions and meetings. The information is important for companies to keep up with trends and changes. Many smart watches have a note taking and dictation function that makes it easy to keep track of information.

You are sitting in a convention meeting for an hour taking notes on business trends and new products. When the meeting is over you go to quiet spot dictate or type in the information to save it for later. A few hours later you get an email from the boss for an update. Quickly you send him this information using your smart watch while continuing to attend more seminars or meetings.

Working without Distraction

Business travellers often need to work in a hotel room or on a plane without distraction. A quality set of blue tooth headphones will keep your mind on your work while listening to some quality music or programs.

These devices should be lightweight and not too heavy. Many business travellers like to walk around a city when travelling and these are a great way to exercise by walking or even at the gym. Another point is that if you drive you can make calls without using cell phone having both hands on the wheels. It is safer for business travellers than using a cell phone.

Finding Direction and Locations

Some smart headphones connect to a smartphone and tablet and keep track of where a person is at all times. Roaming through a big city when travelling often requires finding new places like hotels, restaurants, and businesses.

The smart headphones have GPS qualities that allow users to find directions to and from locations. These headphones allow you to walk, get directions, listen to music and communicate with others.

Wrap up

Wearable allow business travellers to be more organized with time while travelling, keep up with information and manage projects, get travel directions, and help with concentration when working in a hotel or airport, and keep hands as free as possible. These are some of the many pluses.

Do you find some more benefits of wearable for business travel persona? Weigh in about it in the comments given below.

Will Apple Watch App Development Be A New Gold Rush?

The novel products of Apple have taken the tech world by storm.

It’s really phenomenal!

Presently, keeping pace with advanced technology, Apple is dominating the wearable market and taking hold of its fan base with new offering that’s Apple watch.

The new wearable has grabbed the attention of masses quickly, but it’s uncertain that Apple watch applications will also deliver the similar seamless experience and make the users take interest in.

Scratching your head, why?

Designing killer apps for the Apple Watch is a bit tricky.

With limited space on watch, building unique apps with intuitive UI and WatchKit restriction makes the developers fight with tooth and nails.

In global Apple watch app development hackathon, technical experts find it extremely taxing and arduous to craft apps that perfectly suits what customer needs.

A veritable rush among the developers is going across the globe, but there are caveats.

Here are the bizarre challenges that skilled engineers may face in crafting beautiful apps for Apple watch.

Caveat #1: Watch Apps have to be Simple by nature. This is, paradoxically complex.

The budding apple watch app developer will have their work cut out for them because with an Apple Watch, the small screen size and general simplicity of the device mean that minimalism will be key when it comes to user interface and front-end functionality.

This is a big difference that developers will need to get used to – the screens on our smartphones have gradually gotten bigger, meaning more buttons and features could be added to every app. People will expect that functionality to remain. They will want their app to still be intuitive, however.

Caveat #2: Users Will Have a Learning Curve Steeper Than Before.

This is something that developers need to be aware of. Most people who are developing for apps now weren’t developing when the first smartphones came out – and so never experienced a customer base who expects the Earth of their luxury product yet has no idea of how to work it.

With the Apple Watch, people will expect it to work exactly like an iPhone, and when it doesn’t, expect to face a gauntlet of criticism and customer support.

Caveat #3: Wearable tech… Think about the market- what will they wear?

One of the glorious things about App development is that all kinds of niches have been filled – from doctor’s devices to financial calculators. When you are thinking of starting your iWatch app Development Company, think hard about what people are actually going to want from a wearable tech device.

Chances are they’ll be wearing wearable tech for a reason – on the go, moving around, etc. Chances are you’re not going to be developing heavy statistical programs which will require sitting at a PC to digest.

Caveat #4: Apple is not Open Source.

This is both a great advantage for Apple and the bane of their development. Firstly, if you want to hire apple watch app developers, then you’re paying a premium. If you’re developing yourself, then realize that you are not going to be able to stand on the shoulders of giants when it comes to code.

The lack of open source community hurts Apple development because everything needs to be started from scratch every time.

Caveat #5: Apple Price means that a lot of app buyers are not the target market.

The Apple Watch is not a cheap device. If you’re looking to profit in a similar way to the gold rush of iPhone and Android it’s going to be a little different a process than looking to hire apple watch app developers in third world countries, have them write a simple child’s game and then watch millions roll in.

The reason that such apps were successful is that everyone had a phone and so giving the kids something to distract them wasn’t a huge diversion. The Apple Watch will not share the same ubiquitous nature for a long time.

Conclusion

The budding Apple Watch app developer has a veritable treasure trove of potential projects to do. However, careful thought needs to be put into this to ensure that their efforts don’t fall flat. Remember, despite the wild success of Apple in the past, there is no guarantee of future success.

We are entering new and unchartered territory for product development with wearable tech and the Apple Watch with it.

Despite having a lot of challenges involved in the Apple watch app development, our proficient iOS developers have the expertise and extensive experience in engineering Apple watch apps.

So, don’t hang fire and let’s build intuitive Apple watch applications!

5 REASONS Specifying Which Platform is best for Your App – iOS Or Android

All you need is a real platform to get started with the Apps. App development companies have different strategies to select the platform for launching their apps.

It depends that the apps they are launching are meant for Windows, Android, Apple or for all three devices. Don’t get entangle in the network of platforms like Android, iOS, asp.net or Joomla and Google Launchpad. Let’s narrow our option to iOS and android selection

iOS, a sophisticated launching pad is committed to Apple customers only. It has identical elements. You have to switch the platform if you are using any other device. The apps cannot be moved to other platforms and the customers using iOS apps are ready to pay for it but these are lesser in number as compared to the ordinary Android users. Special skills are required to develop the iOS Apps. Although the trend is diverting towards the iOS launching platforms but Android platform’s utility made it more vulnerable for new App launching.

mobile statistics

Why to use Android?

This widely use platform is the most convenient stage to launch the Apps for the following reasons:

1) Customizable options

Android devices have customizable options .it instantly provides accessibility to e-mails calendars or social media via its shortcuts and updates. Unique indoor mapping, subscriptions based music service free video calls are available and accessible. The screen offer you to make custom alterations of your requirements

2) Tailor-made options

Androids provide the opportunity for other developer and hardware specialists to make changes in Android devices easily .they tend to add their customs on top of the existing Android software.

3) The pricing option

The worldwide usage of Android has made it economical to install. It offers cheaper Apps. Android apps can be used in affordable devices, devices like manufactured by Huawei and ZTE China for less than£ 100 and if you are not convinced with the quality of these phones then you can go for Motorola with the Moto g and Google with its Nexus with £150 and £300

4) Google services

Android has officially incorporated Google play store to download new software, Google services are built in by default in android and android is designed to ensure integration with them all. Google is renowned for building innovative hardware accessible in modern devices

Schmidt the CEO of Google said in an interview: “Android is more secure than the iPhone”
Schmidt added: “You will be happier with Gmail, Chrome, and Android more than you can imagine”.

5) Accessible in modern devices

This New Year will exhibit many new innovative devices like HDMI, Smart TV sticks. These devices have variable screen measurements like from no screen to 24″screen, likewise modified tablets, phablets and other revolutionized device will adopt Android as its operating platform which offers interconnectivity between all devices.

Hence, in spite of the modish variety of iOS platforms, it is economical and accessible to use Android as a platform of launching your Apps.

10 Reasons Why CloudKit is Worse Than Parse

If you must save a great deal of work in the cloud, whether for personal or work-related purposes, then you obviously need a reliable cloud-based program.

With so many different cloud-based software programs available, it can sometimes be challenging to choose the best one. The right software offers many helpful features, ample storage space and much more.

Many people opt for CloudKit as opposed to Parse or similar programs, here’s a simple question: why would someone choose Parse over CloudKit?

Simple questions don’t always have simple answers, but this one does, ten simple answers, in fact.

Both apps aim to offer easy cloud management, but one simply does it better. Both are loaded with great tools, great features, and powerful capabilities.

Unfortunately, CloudKit falls behind in many areas where Parse excels.

Here are 10 reasons why you may want to consider Parse over CloudKit

1) The Dashboard

A recent trend in design, especially user interface design, is to streamline and streamline until there’s nothing but the bare essentials, or even less, in CloudKit’s case. The Dashboard is incredibly limited compared to Parse’s.

2) Analytics

With Parse, you get support for data-based analytics, allowing you to monitor all the numbers you need to track. An old joke suggests that Apple users aren’t as technical as Windows users, but the truth is that you simply cannot compete in this age without knowing your way around analytics, even if you don’t pride yourself on being deeply technical.

3) Easy Importing and Exporting

With Parse, it’s easy to back your data up in JSON to make sure that it’s there for you when you need it, and it’s just as easy to import it back in. This makes it very easy to transfer data if you get a new phone, laptop or other devices. If you make sure to backup every night, or just right before you make the switch, you can pick up where you left off without skipping a beat.

4) Background Tasks

You don’t get Background Task with CloudKit. You do with Parse. This makes it very easy to automate and streamline your process in development, analytics, and design.

5) Cross-Platform Compatibility

With Parse, you can work on OS, iOS, Windows and Windows Phone, and Android. If you don’t have an Apple product, you can’t use CloudKit. This can create serious problems if you’re working with a team and you’d like for everyone to be on the same page. If your Android users can’t operate on the same apps as your iPhone users, there’s going to be a lot of doubling-up on the work and a lot of miscommunication.

6) Hosting

You can create a website and grab a domain name right from inside of the Parse app. If you want to do that with CloudKit, you’ll need to find your own web host and then figure out how you’re going to get your work from the app onto that site. With Parse, it’s easy to import and export to and from your website and publish web content directly from the app. CloudKit, not so much.

7) Rest API

REST API allows you to access third-party libraries in order to receive and transfer data. Parse offers REST API support, where CloudKit does not. This is one of the ways in which CloudKit could be seen as more of a “closed eco-system.”
Parse is available on platforms like Android and Windows and reflects the more liberal philosophy of those operating systems. Put simply: accessibility is key in all aspects of Parse’s design, and REST API is a big part of that accessibility.

8) Social Network Support

This is the age of social media. Parse lets users log in through Twitter, Facebook, and other social networks, and then it stores their data in a Users table. CloudKit is a little archaic in this regard, as it does have a Users table, but there’s no built-in function to collect data when users log in through their social networks.

9) Server Side Logic

Parse uses CloudCode, allowing developers to implement tasks on the server. Calculating data or accessing a library is very easy with CloudCode. CloudKit has nothing like this.

10) Support for Local Storage

Last, and far from least, Parse offers support for local storage. A simple piece of CloudCode will let you store locally anything that you need to. There’s no feature in CloudKit to let you choose whether to store your data locally or in the cloud. CoreData and Realm both allow you to do this, but the fact remains that the feature is built right into Parse, but not CloudKit.

Wrap up

CloudKit is not without its strong points, however, it is deeply lacking in many crucial areas if its developers wish to remain competitive.

The cloud allows a streamlined, efficient approach to work, no matter your field, and hopefully, CloudKit takes a cue from Parse in order to make life a little easier for its users.

Based on the features or functions requirement during development, preferably Cloudkit or Parse can be chosen.
Happy development!

5 Ways Apple Watch Is A Boon For Hospitality Industry

In 1977, President of Digital Equipment boldly stated publicly, that he thought there would never be any reason why anyone would want a computer in the home.

He could not have been more wrong.

Not only do people want to have computers in their homes, they now want them everywhere.

The micronization of technology reduced the size of computers that originally took up gigantic rooms, to the desktop, to the laptop, to the tablet, to the smartphone…

Now, Apple has reduced the computation capacity to be a wearable computer in the form of a super cool and highly functional wristwatch.

Of course, it tells the time, but it does so much more. Apple Watch is smart technology that has the ability to do so much like- it monitors the heartbeat and fitness activities, one can check email, instant messages, and maps, and pretty more.

Wearable computers are superb solutions because there is no need to pay attention to them except when they perform useful functions.

It’s being quite a reason that many industries have embraced this solution to grow by manifolds, and hospitality sector is one of them.

Luxury hotels distinguish themselves by the level of service that they perform to satisfy their customers. Service is best done when it is automatic, meets the needs of the clients, and is non-obtrusive.

Here is how some hotels and the hospitality industry are already embracing and getting benefits leveraging Apple Watch applications

Directions to the Hotel

In a new city, exploring and navigating the hotel is a quite a task. When the directions automatically appear on the Apple Watch as the guest arrives in the city of the hotel, it improves user experience as customer always love comfort.

Automatic Check-in

There is no need for guest to go to the hotel registration desk. They can check-in to their room using the Apple Watch. This reduces the burden of providing check-in services at the desk.

Keyless Room Entry

With the advancement of technology, now watches become the keys to unlock the door. Yes, Apple Watch becomes the room key for hotels’ guests. It shows the room number. The guest simply walks to the room and the door unlocks as they approach the room.

This feature enthralls the guest and turns them into loyal customers. Also, this unique experience that they will get would improve the word of mouth about the hotel. Bottom the line, adoption of Apple watch solution means you are turning your customer base into the ambassador of your hotel.

Food and Drink Service from any Location on the Property

With Apple watch, people can search for the nearby food stores and order the food or reserve the space in any hotel. This convenience not only makes the guest happier, it increases the hotel’s reach to large customer base and boosts their revenues from Food & Beverage sales.

Special Promotions and Offers

These increases return visits and usage of hotel services. Upgrades that increase revenues include things like automatic breakfast delivery to the room and access to spa services at a discounted price, which helps to maximize profits for facilities.

Luxury Daily reports, the Starwood luxury hotel chain created a preferred guest program for Apple Watch owners. Full access to all the services provided for Starwood Preferred Guests is accessible from the watch. Now, excellent service it is available by a touch of the Apple Watch.

Conclusion

From the hotelier’s point of view, the increased service opportunities, not only makes guests return, they also increase revenues. Moreover, these technology-based offerings attract a younger demographic who then become life-long customers for the hotel chain. The expectation is that many more hotel chains will make use of the new Apple Watch capabilities in the future.

So, why to wait for?

Get started rendering exhilarating experience to your guests with Apple watch solution.

Here, at Credencys, our skilled developers has all expertise and rich experience in building Apple watch solution that perfectly suits your hotel needs. Let’s create amazing experiences altogether.

7 Challenges That May Crop Up During Wearable App Development

Wearable solutions are currently a $700 million industry for fitness trackers alone, a product subset that currently dominates the market at 61% of all wearable solutions.

Development and growth opportunities for all wearable devices are poised to increase to over $12.6 billion with over 111 million units shipped by 2018.

This projected growth for wearable devices provides opportunities for wearable app development.

Consumers want mobility and businesses need efficiency.

The wearables market is poised to deliver but engineering these apps is not as easy as it may seem.

From different user interfaces to security concerns the challenges arise but can be overcome by understanding the unique perspective and benefit of wearables solutions.

Take a glance at top challenges that you will probably face during wearable app development

User Interfaces

Users interact with wearable devices differently from smartphones, tablets, and other similar devices. With wearables, smaller screen sizes require rethinking development approaches. The focus should be placed on including as much passive data collection and speech-focused commands as possible for a streamlined end-user experience.

Wearable apps need to keep user interactions simple and quick; focused on micro moments. They don’t have the screen space for flashy icons and detailed navigation. Through brief glances and easy navigability, users stay more connected with minimal disruption to daily routines.

Data Privacy and Security

Data privacy and security concerns are the primary deterrents from wearable purchases. According to Rackspace, 51% of people reported these concerns as the main reason they had not yet invested in wearable technology.

Clear communication and opt-in privacy settings can allay fears and build long-term relationships through improved user experiences based on trust. Data sharing “should be discretionary,” said Eve Maler, VP of Innovation and Emerging Technology at ForgeRock. Although benefits exist for data sharing proper security measures must be proven to protect sensitive information and increase user confidence.

Desirable Functionality

The benefit of wearables is their mobility and ease of use. Apps need to add value that is convenient and cost-effective – in both money and time. Simply replicating what other mobile solutions offer won’t be enough, developers must anticipate consumer’s desired needs and make the solutions functionally efficient.

“If you want to create the killer app for wearables it has to materially benefit my life.” – Eve Maler

Cost and durability of devices affect consumer purchase habits. Google Glass, at $1500 per pair, ended production in January because the unit cost was simply too expensive to reach its full potential. Therefore, developers also need to consider the platform their app will be used with.

Wearables as Partial Devices

What will happen to the wearable app if the tethered device, like a smartphone, stops working?

Currently, wearables are primarily tethered devices – small screens with limited functionality that rely on another, larger device to access all the features of the application. Until advances enable these devices to function on their own developers must consider the effects of a smart phone’s battery dying, the wearable leaving Bluetooth range or any other number of tether-breaking situations.

As Principal Designer of booking.com, Stuart Frisby says, “You now need to consider how to fail gracefully.”

Platform Specificity

The more cross-platform capability a wearable app has, the better. The fate of Google Glass is a great example why apps designed for a specific device are less successful than those that can operate across platforms.

As companies work to expand their wearables selection and users buy different products, developers will stay ahead of the competition by offering applications that aren’t limiting.

Rapid Application Development

New wearables are hitting the market while others are discontinuing production. This is a fast-paced field with high growth but also increasing needs and demands. Developers need to work quickly and efficiently to accomplish rapid development and launch with quick turn-around on consumer critiques to keep their products successful.

Become Updated or Outdated

For better or worse, technology is changing at an ever-increasing rate. With new wearable solutions come new programming languages

As apps push into new platforms and different devices, the Application Programming Interfaces (APIs) available grow. Some wearables – particularly those created such big names as Google – are creating specific API platforms that must be used for app compatibility with their device. This necessitates developers learning new APIs; however, keeping up with the challenges enables long-term success.

Conclusion

Wearable app development is challenging but rewarding. As devices and platforms change, developers need to be ready to meet the demands.

Adaptability will be the key component in this field with the projected growth that is expected to be seen in the next few years. Business success relies on keeping up with these trends and by keeping in mind the unique challenges of wearable app development.

These are the challenges that our experts identified during wearable app building, weigh in on it. If you encounter more, do share your views in the comments given below.

5 Expectations That You Should Re-Think Before Engineering an App

So you have finally come up with a great idea for your very first app.

That’s great news, and with so many tools out there to make your idea turn into reality, it’s so easy, right?

Your app is both unique and useful so it will most certainly become popular in the app store the second you submit it.

It may be that you have already jumped a step and have actually developed your app and you’re ready to submit it to the billions of users who are going to download it.

In fact, in all honestly you may even think you have the next Flappy Bird app and you will take the app store by storm.

Well, unfortunately, that’s not entirely true. Both the Google and Apple app stores are heavily crowded with competitive apps (with 1.3 million new apps hitting the stores each week) and users are looking for the ultimate and most professional looking apps available. Which means standing out in the crowd against competitive apps isn’t as easy as you may think.

Nevertheless, that doesn’t entirely mean the effort of developing an app isn’t worth it. Though it does mean you will need to face the hard truths about the journey from app development to app success.

Let’s take a look at five of the most common expectations most app developers encounter, before revealing the truth behind them

1) Building an app is so easy

It’s not uncommon for developers to use a pre-formatted app, but don’t forget the hours of extra coding, troubleshooting, feature identification and tweaking. There are many tools and services that allow you to develop your app from a variety of app templates in order to create your app quickly. Nevertheless, even with the use of these resources, developing and building your app requires plenty of commitment.

2) Developing a mobile version of website is effortless

Apps do not work well when their purpose is to just look ‘cool’. Building an app is about meeting needs for your users. Mobile websites are great for browsing, whereas apps are developed in order to help a user complete a task. Your app would be far more beneficial if you considered the user scenarios that your app should meet and not your website.

3) Submission of app to the app store is undemanding.

The reality behind submitting the app you have worked painstakingly on, is that it will most probably be rejected by the app store. Your app must be near perfect in order to be accepted. This is why testing is needed before you decide to submit. Double check that your app doesn’t crash, use the camera or microphone without the user’s’ knowledge or use private APIs.

4) No need of app marketing

Now that your app is in the app store, it doesn’t necessarily mean the people you want to see it, will. You must optimize your app store listing in order to gain better rankings and visibility. 60% of all app users discover apps through a search, so if your app listing isn’t optimized with relevant keywords, descriptions and screenshots, your app won’t rank high enough to be discovered.

5) Users will automatically reach and download my app

As yourself if you are utilizing any other form of marketing channels in order to drive attention to your app? There are many great channels for promoting your app, especially in the form of campaigns across social media. It’s recommended that you track your campaigns to see where you are receiving the most engagement from.

Conclusion

Apps are constantly developing and changing the way users interact with their devices as there is no sign of the app market slowing down anytime soon.

To make sure that you receive nothing but success for your app always keep the above expectations in mind, and think realistically about the strategies you need to implement in order to make your app thrive in the market.

At Credencys, our experts assist you right from consulting to the execution of application. Get in touch with us today!

Why Apple Watch will Lead the way in Music Streaming Service Market?

Apple may be one of the biggest players in the computer industry.

And, unwavering faith of people in Apple and its gadgets is like nowhere!

Yet, when it comes to music streaming, the user-friendly brand has not in the past lived up to its promise. There have been fits and starts over the years.

Most prominently, Apple launched the Ping social media application. Users could set up profiles and communicate with others interested in music. Unfortunately for Apple, Ping failed to attract a solid base of users.

Now, the famous maker of Macintosh, ipod and iPad is in a position to not only enter, but also dominate, the online music streaming industry with its Apple Watch.

What Apple Has in Its Favor?

Apple has some advantages that make its planned entry into the music business look good. First, the company has a large database of potential customers. There are over 800 million Apple users who could be converted into streaming clients.

In fact, Apple already has the payment information of most of these people on file. One can easily see lots of one-click streaming purchases using the stored credit cards. Few new companies have such a head start.

There are, of course, other music streaming enterprises. Spotify and Pandora instantly comes to mind. What makes Apple so special, one may wonder? Well, the two current leaders in the music streaming field have a total of about 140 million regular customers. Apple would only need 18% of its current users to subscribe to its streaming service to match the total market share held by giants Spotify and Pandora.

Last, Apple is in talks with music artists to sign them to exclusive music streaming deals. These negotiations coincide with its release of the much anticipated Apple Watch. According to sources, there have been talks with about a dozen performers, including country music star Taylor Swift. Apple also approached Florence and the Machine, a British band.

The Difference that Apple Watch create

Perhaps the most important advantage Apple has in its music arsenal is the Apple Watch. This fashion accessory will only grow in popularity as people come to find uses for it. The Apple Watch gives the buying public a convenient way to stream music on their wrists, wherever they maybe.

The Apple Watch is IOS compatible and linked with the Cloud sharing technology. This means that users have access to their Apple-stored music playlists. The other streaming companies cannot provide such a guarantee of technological compatibility across various platforms.

Added to all of this is the acquisition by Apple of the Beats streaming service that will likely be a mandatory application on all Apple Watches.

Apple Watch Streaming Convenience

Anyone who has wanted to make changes to their Iphone playlist while sitting or standing on a crowded bus knows it is not easy. Listeners have to reach into pockets, withdraw the phone, press the unlock switch (and maybe enter the password), all before even getting to the playlist.

The Apple Watch is the solution. In a second, all one has to do is flip their wrist and swipe the watch face to access the Iphone playlist. It is that simple. It is easy to envision the Apple Watch becoming the preferred gadget music lovers on the go use to control their listening experiences.

Searching through a music playlist is a cinch, as well. Developers added a new digital crown to the side of the Apple Watch. This dial allows owners to rotate easily through lists without having to touch the screen or enter information on a keypad.

The Future Looks Bright

So, with a large and loyal customer base, an already well-known streaming service and technological superiority on its side, the Apple Watch can dominate the music streaming market.

What do you think? Weigh in on whether Apple watch will rule the market or again it unable to live up to their promise.

4 Reasons How Identifying Your App’s Target Audience Can Make Your App Thrive

Road mapping of app is done!

Now, the very next step is to start execution of the project.

But, who is your target audience, is it decided?

Thinking, what’s the need of defining it earlier, does it really matter?

YES, it is.

You have to figure it out before you go further. Geographic, demographic and psychographic are the three basics that you should be aware of.

As this unknowingly missed step has made many Apps to flop in the market.

With market research, face-to-face interactions and surveys you can identify your app’s target audience that will assists you in determining how to design the app, what features you should include, which languages to consider and pretty more.

Let’s discover why knowing target users formerly are of great value for the success of your app

Scrutinize and understand the User needs

An App can only suit and satisfy the needs of a specific market. Therefore, the producer needs to understand the market, which is known as the target audience. This is the core set of users who will benefit from using the App.

Additionally; they need to identify the needs that exist in the group and to satisfy them. Apparently, there are very many Apps and statistically, thousands are produced on a daily basis. As a result, many of the needs in the market are satisfied, but there are gaps that exist.

Therefore, the initial step after identifying the target is to conduct a marketing research that identifies what they need. This is mainly done by asking questions and looking for pointers to the gaps that exist in the market.

Help in Identifying audience interest

Understanding the motivations of the group will inform the producer why the audience needs the App. This question concerns why the group would be interested in the App and why they would want to acquire it.

As a result, you as the producer will understand the features that must be included in the App. Moreover, it will ensure that your product is relevant and useful to the group. Furthermore, it will increase the number of users, as they are likely to spread the word to their friends if things are of their interest.

Designing your app in accordance with your audience’ interest means turning them into the brand ambassador of app.

Let you know what features to include

The research will determine the features that the target group would prefer in the App. For instance, if they value privacy, you will be required to ensure that they feel that their information is fully protected. On the other hand, if they prefer openness, you will reduce the privacy to ensure that they share their information with a large clientele.

it determines the functionality of the App. Consequently, the knowledge increases your innovation as you research on how to add new features that are not found in any other device. Subsequently, this increases the growth in the firm and adds the clientele as customers flock where new features that meet their needs are. Similarly, it allows you to beat your competition with ease.

Ease the marketing

Attempting to blanket everyone with same marketing message or strategy means you lost your half battle before even stepping into the field.

Once, you know about customer persona geography and demographics, you can easily define and decide marketing tactics that are really going to touch your user base, otherwise, it’s like hitting the walls.

So, when you invest good bucks on marketing after knowing how to reach your customers, you will surely get the desired results and preferably good returns.

Conclusion

If you wish to develop an App, it is of utmost importance that you identify the target audience before developing the device. This will help you understand the features that need to be in the App, as you will understand the core values and motivations of the group.

Consequently, you will reap ample benefits from the same, as you will be more competitive than the other sellers will.

With these, you will report higher sales and profitability and the customer loyalty will also rise.

At Credencys, we follow consultative approach to engineer your app. Our professionals with in-depth knowledge of your business assess SOA readiness, provide business and technology consulting and manage your application portfolio.