One Product Record, From Dynamics to Every Channel
Dynamics 365 manages items, variants, costs, prices and inventory. It is not designed to hold marketing content, images and translations for every channel. A Dynamics 365 PIM integration lets the PIM pick up new items from Dynamics, enrich them, and publish complete product information to your store, marketplaces, distributors and print catalogs. Dynamics stays the master for the commercial data.
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Check Your ScoreWhich System Owns Which Data
We agree this split with you at the start of the project, so each field has exactly one owner.
Dynamics 365 Owns
The PIM Owns
Item number, units and item category
Descriptions, images, documents and SEO text
Variant and dimension structure (size, colour, style)
Variant content and images
Operational item attributes
Marketing and technical attributes, and translations
Prices, discounts and stock
Channel-specific content and category trees
The PIM shows Dynamics prices and stock where channels need them, but never edits them.
Business Central or Finance and Supply Chain?
Both editions can be connected to a PIM. The connection method and data model differ.
Business Central
Finance and Supply Chain Management
Small and mid-sized companies
Large and multi-entity companies
Items, item variants, item attributes and item categories
Released products, product masters, variants and dimensions
Connected through Business Central APIs (OData / REST)
Connected through data entities and OData, or the data management framework
PIM role: content, assets, translations and channel data
PIM role: the same, across several legal entities and regions
Our Dynamics 365 PIM Integration Services
We connect Dynamics 365 and your PIM so items, content and channel data move without manual work.
How a Dynamics 365 PIM Integration Runs
A focused first release typically takes 3 to 6 months. Larger programmes with several systems, regions or a parallel ERP migration run in phases over 6 to 12 months or more.
01 Free Assessment
A 30-minute call about your Dynamics 365 setup, products, channels and goals.
02 Discovery
A few weeks: data ownership, mapping, interface choice and a phased plan.
03 Build and Test
The integration, tested with real data in a Dynamics sandbox.
04 Go-Live
A controlled cutover, with monitoring from day one.
05 Support and Improvement
New fields, channels and markets as you grow.
Planning a Dynamics 365 PIM Integration?
Get a free 30-minute assessment of your Dynamics setup, product data and channels.
Book a Free ConsultationWhy Leading Enterprises Choose Credencys for Dynamics 365 PIM Integration
Product Data Expertise
We combine PIM, MDM, data quality, taxonomy, product modeling, workflow, and syndication expertise to address the complete product-data lifecycle—not just the technical connection between two applications.
Enterprise Integration Experience
We design integrations around complex enterprise environments involving ERP, PIM, DAM, commerce, marketplaces, supplier systems, APIs, middleware, and legacy applications.
End-to-End PIM Capabilities
From product-data assessment and modeling to implementation, integration, migration, governance, syndication, and optimization, Credencys supports the broader PIM transformation around your integration.
Governance-First Architecture
We establish ownership, mappings, validation, synchronization rules, workflows, and exception management so integration improves product-data quality instead of simply moving inconsistent data faster.
50+
Enterprise Clients
100%
Certified Consultants
15+
Years Experience
4.9/5
Client Satisfaction
Frequently Asked Questions
Dynamics 365 manages items and variants but is not a full PIM. Rich product content, assets and channel data are easier to manage in a dedicated PIM connected to Dynamics.
Several PIMs offer connectors or apps for Business Central. We check what each one syncs, and we build or extend the integration where a standard connector does not cover your data.
Pimcore, Akeneo and Syndigo can all be connected. The right choice depends on your data model, channels and team. See the PIM platform comparison matrix.
Often it helps to do both together. Product content moves into the PIM, and only operational data moves into Dynamics. That makes the ERP migration smaller and cleaner. Related: PIM ERP integration, PIM integration services.
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Choosing Credencys means partnering with a team that’s deeply committed to unlocking the true value of your data. Here’s why industry leaders trust us:
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