7 Challenges That May Crop Up During Wearable App Development

Wearable solutions are currently a $700 million industry for fitness trackers alone, a product subset that currently dominates the market at 61% of all wearable solutions.

Development and growth opportunities for all wearable devices are poised to increase to over $12.6 billion with over 111 million units shipped by 2018.

This projected growth for wearable devices provides opportunities for wearable app development.

Consumers want mobility and businesses need efficiency.

The wearables market is poised to deliver but engineering these apps is not as easy as it may seem.

From different user interfaces to security concerns the challenges arise but can be overcome by understanding the unique perspective and benefit of wearables solutions.

Take a glance at top challenges that you will probably face during wearable app development

User Interfaces

Users interact with wearable devices differently from smartphones, tablets, and other similar devices. With wearables, smaller screen sizes require rethinking development approaches. The focus should be placed on including as much passive data collection and speech-focused commands as possible for a streamlined end-user experience.

Wearable apps need to keep user interactions simple and quick; focused on micro moments. They don’t have the screen space for flashy icons and detailed navigation. Through brief glances and easy navigability, users stay more connected with minimal disruption to daily routines.

Data Privacy and Security

Data privacy and security concerns are the primary deterrents from wearable purchases. According to Rackspace, 51% of people reported these concerns as the main reason they had not yet invested in wearable technology.

Clear communication and opt-in privacy settings can allay fears and build long-term relationships through improved user experiences based on trust. Data sharing “should be discretionary,” said Eve Maler, VP of Innovation and Emerging Technology at ForgeRock. Although benefits exist for data sharing proper security measures must be proven to protect sensitive information and increase user confidence.

Desirable Functionality

The benefit of wearables is their mobility and ease of use. Apps need to add value that is convenient and cost-effective – in both money and time. Simply replicating what other mobile solutions offer won’t be enough, developers must anticipate consumer’s desired needs and make the solutions functionally efficient.

“If you want to create the killer app for wearables it has to materially benefit my life.” – Eve Maler

Cost and durability of devices affect consumer purchase habits. Google Glass, at $1500 per pair, ended production in January because the unit cost was simply too expensive to reach its full potential. Therefore, developers also need to consider the platform their app will be used with.

Wearables as Partial Devices

What will happen to the wearable app if the tethered device, like a smartphone, stops working?

Currently, wearables are primarily tethered devices – small screens with limited functionality that rely on another, larger device to access all the features of the application. Until advances enable these devices to function on their own developers must consider the effects of a smart phone’s battery dying, the wearable leaving Bluetooth range or any other number of tether-breaking situations.

As Principal Designer of booking.com, Stuart Frisby says, “You now need to consider how to fail gracefully.”

Platform Specificity

The more cross-platform capability a wearable app has, the better. The fate of Google Glass is a great example why apps designed for a specific device are less successful than those that can operate across platforms.

As companies work to expand their wearables selection and users buy different products, developers will stay ahead of the competition by offering applications that aren’t limiting.

Rapid Application Development

New wearables are hitting the market while others are discontinuing production. This is a fast-paced field with high growth but also increasing needs and demands. Developers need to work quickly and efficiently to accomplish rapid development and launch with quick turn-around on consumer critiques to keep their products successful.

Become Updated or Outdated

For better or worse, technology is changing at an ever-increasing rate. With new wearable solutions come new programming languages

As apps push into new platforms and different devices, the Application Programming Interfaces (APIs) available grow. Some wearables – particularly those created such big names as Google – are creating specific API platforms that must be used for app compatibility with their device. This necessitates developers learning new APIs; however, keeping up with the challenges enables long-term success.

Conclusion

Wearable app development is challenging but rewarding. As devices and platforms change, developers need to be ready to meet the demands.

Adaptability will be the key component in this field with the projected growth that is expected to be seen in the next few years. Business success relies on keeping up with these trends and by keeping in mind the unique challenges of wearable app development.

These are the challenges that our experts identified during wearable app building, weigh in on it. If you encounter more, do share your views in the comments given below.

5 Expectations That You Should Re-Think Before Engineering an App

So you have finally come up with a great idea for your very first app.

That’s great news, and with so many tools out there to make your idea turn into reality, it’s so easy, right?

Your app is both unique and useful so it will most certainly become popular in the app store the second you submit it.

It may be that you have already jumped a step and have actually developed your app and you’re ready to submit it to the billions of users who are going to download it.

In fact, in all honestly you may even think you have the next Flappy Bird app and you will take the app store by storm.

Well, unfortunately, that’s not entirely true. Both the Google and Apple app stores are heavily crowded with competitive apps (with 1.3 million new apps hitting the stores each week) and users are looking for the ultimate and most professional looking apps available. Which means standing out in the crowd against competitive apps isn’t as easy as you may think.

Nevertheless, that doesn’t entirely mean the effort of developing an app isn’t worth it. Though it does mean you will need to face the hard truths about the journey from app development to app success.

Let’s take a look at five of the most common expectations most app developers encounter, before revealing the truth behind them

1) Building an app is so easy

It’s not uncommon for developers to use a pre-formatted app, but don’t forget the hours of extra coding, troubleshooting, feature identification and tweaking. There are many tools and services that allow you to develop your app from a variety of app templates in order to create your app quickly. Nevertheless, even with the use of these resources, developing and building your app requires plenty of commitment.

2) Developing a mobile version of website is effortless

Apps do not work well when their purpose is to just look ‘cool’. Building an app is about meeting needs for your users. Mobile websites are great for browsing, whereas apps are developed in order to help a user complete a task. Your app would be far more beneficial if you considered the user scenarios that your app should meet and not your website.

3) Submission of app to the app store is undemanding.

The reality behind submitting the app you have worked painstakingly on, is that it will most probably be rejected by the app store. Your app must be near perfect in order to be accepted. This is why testing is needed before you decide to submit. Double check that your app doesn’t crash, use the camera or microphone without the user’s’ knowledge or use private APIs.

4) No need of app marketing

Now that your app is in the app store, it doesn’t necessarily mean the people you want to see it, will. You must optimize your app store listing in order to gain better rankings and visibility. 60% of all app users discover apps through a search, so if your app listing isn’t optimized with relevant keywords, descriptions and screenshots, your app won’t rank high enough to be discovered.

5) Users will automatically reach and download my app

As yourself if you are utilizing any other form of marketing channels in order to drive attention to your app? There are many great channels for promoting your app, especially in the form of campaigns across social media. It’s recommended that you track your campaigns to see where you are receiving the most engagement from.

Conclusion

Apps are constantly developing and changing the way users interact with their devices as there is no sign of the app market slowing down anytime soon.

To make sure that you receive nothing but success for your app always keep the above expectations in mind, and think realistically about the strategies you need to implement in order to make your app thrive in the market.

At Credencys, our experts assist you right from consulting to the execution of application. Get in touch with us today!

Why Apple Watch will Lead the way in Music Streaming Service Market?

Apple may be one of the biggest players in the computer industry.

And, unwavering faith of people in Apple and its gadgets is like nowhere!

Yet, when it comes to music streaming, the user-friendly brand has not in the past lived up to its promise. There have been fits and starts over the years.

Most prominently, Apple launched the Ping social media application. Users could set up profiles and communicate with others interested in music. Unfortunately for Apple, Ping failed to attract a solid base of users.

Now, the famous maker of Macintosh, ipod and iPad is in a position to not only enter, but also dominate, the online music streaming industry with its Apple Watch.

What Apple Has in Its Favor?

Apple has some advantages that make its planned entry into the music business look good. First, the company has a large database of potential customers. There are over 800 million Apple users who could be converted into streaming clients.

In fact, Apple already has the payment information of most of these people on file. One can easily see lots of one-click streaming purchases using the stored credit cards. Few new companies have such a head start.

There are, of course, other music streaming enterprises. Spotify and Pandora instantly comes to mind. What makes Apple so special, one may wonder? Well, the two current leaders in the music streaming field have a total of about 140 million regular customers. Apple would only need 18% of its current users to subscribe to its streaming service to match the total market share held by giants Spotify and Pandora.

Last, Apple is in talks with music artists to sign them to exclusive music streaming deals. These negotiations coincide with its release of the much anticipated Apple Watch. According to sources, there have been talks with about a dozen performers, including country music star Taylor Swift. Apple also approached Florence and the Machine, a British band.

The Difference that Apple Watch create

Perhaps the most important advantage Apple has in its music arsenal is the Apple Watch. This fashion accessory will only grow in popularity as people come to find uses for it. The Apple Watch gives the buying public a convenient way to stream music on their wrists, wherever they maybe.

The Apple Watch is IOS compatible and linked with the Cloud sharing technology. This means that users have access to their Apple-stored music playlists. The other streaming companies cannot provide such a guarantee of technological compatibility across various platforms.

Added to all of this is the acquisition by Apple of the Beats streaming service that will likely be a mandatory application on all Apple Watches.

Apple Watch Streaming Convenience

Anyone who has wanted to make changes to their Iphone playlist while sitting or standing on a crowded bus knows it is not easy. Listeners have to reach into pockets, withdraw the phone, press the unlock switch (and maybe enter the password), all before even getting to the playlist.

The Apple Watch is the solution. In a second, all one has to do is flip their wrist and swipe the watch face to access the Iphone playlist. It is that simple. It is easy to envision the Apple Watch becoming the preferred gadget music lovers on the go use to control their listening experiences.

Searching through a music playlist is a cinch, as well. Developers added a new digital crown to the side of the Apple Watch. This dial allows owners to rotate easily through lists without having to touch the screen or enter information on a keypad.

The Future Looks Bright

So, with a large and loyal customer base, an already well-known streaming service and technological superiority on its side, the Apple Watch can dominate the music streaming market.

What do you think? Weigh in on whether Apple watch will rule the market or again it unable to live up to their promise.

4 Reasons How Identifying Your App’s Target Audience Can Make Your App Thrive

Road mapping of app is done!

Now, the very next step is to start execution of the project.

But, who is your target audience, is it decided?

Thinking, what’s the need of defining it earlier, does it really matter?

YES, it is.

You have to figure it out before you go further. Geographic, demographic and psychographic are the three basics that you should be aware of.

As this unknowingly missed step has made many Apps to flop in the market.

With market research, face-to-face interactions and surveys you can identify your app’s target audience that will assists you in determining how to design the app, what features you should include, which languages to consider and pretty more.

Let’s discover why knowing target users formerly are of great value for the success of your app

Scrutinize and understand the User needs

An App can only suit and satisfy the needs of a specific market. Therefore, the producer needs to understand the market, which is known as the target audience. This is the core set of users who will benefit from using the App.

Additionally; they need to identify the needs that exist in the group and to satisfy them. Apparently, there are very many Apps and statistically, thousands are produced on a daily basis. As a result, many of the needs in the market are satisfied, but there are gaps that exist.

Therefore, the initial step after identifying the target is to conduct a marketing research that identifies what they need. This is mainly done by asking questions and looking for pointers to the gaps that exist in the market.

Help in Identifying audience interest

Understanding the motivations of the group will inform the producer why the audience needs the App. This question concerns why the group would be interested in the App and why they would want to acquire it.

As a result, you as the producer will understand the features that must be included in the App. Moreover, it will ensure that your product is relevant and useful to the group. Furthermore, it will increase the number of users, as they are likely to spread the word to their friends if things are of their interest.

Designing your app in accordance with your audience’ interest means turning them into the brand ambassador of app.

Let you know what features to include

The research will determine the features that the target group would prefer in the App. For instance, if they value privacy, you will be required to ensure that they feel that their information is fully protected. On the other hand, if they prefer openness, you will reduce the privacy to ensure that they share their information with a large clientele.

it determines the functionality of the App. Consequently, the knowledge increases your innovation as you research on how to add new features that are not found in any other device. Subsequently, this increases the growth in the firm and adds the clientele as customers flock where new features that meet their needs are. Similarly, it allows you to beat your competition with ease.

Ease the marketing

Attempting to blanket everyone with same marketing message or strategy means you lost your half battle before even stepping into the field.

Once, you know about customer persona geography and demographics, you can easily define and decide marketing tactics that are really going to touch your user base, otherwise, it’s like hitting the walls.

So, when you invest good bucks on marketing after knowing how to reach your customers, you will surely get the desired results and preferably good returns.

Conclusion

If you wish to develop an App, it is of utmost importance that you identify the target audience before developing the device. This will help you understand the features that need to be in the App, as you will understand the core values and motivations of the group.

Consequently, you will reap ample benefits from the same, as you will be more competitive than the other sellers will.

With these, you will report higher sales and profitability and the customer loyalty will also rise.

At Credencys, we follow consultative approach to engineer your app. Our professionals with in-depth knowledge of your business assess SOA readiness, provide business and technology consulting and manage your application portfolio.

How A Mobile App Landing Page Can Drive Huge Downloads?

Publishing the app on app store and thinking all of the advertising or visibility will come automatically- it’s a great misconception!

Many app creators and app marketers live with similar concept to drive million downloads.

But, this is really not the case.

It is important to remember that virality is not always an accident.

An app like any other type of product or service must take some aggressive, conscious and strategic marketing in order to get the viral results that you want.

It is true that App Store Optimization (ASO) does provide several great features that will help your effort, relying solely on these services is not wise. You should definitely use the features that are available to you such as selecting great keywords, making app screenshots and even providing previews that are sure to grab a user’s attention.

But along with these tools, you will also want to use other types of user acquisition strategies that include both paid and viral tactics.

Paid acquisition is pretty self-explanatory, but what remains a mystery for most people is viral success. It is elusive and attractive. Everyone wants it but few people know how to systematically make it happen.

Certainly, there have been apps that were just great and virality was a natural result despite the efforts of the creators. However, virality can be produced consciously as well.

Here, these key facts will enlist how mobile app landing page will help you in achieving your goal that’s a million downloads.

Viral Planning

In most cases, if you do not “plan” to go viral you won’t. This is because in order for something to easily go viral there must be certain elements built into the design and functionality of the app itself. Basically, it should be very easy and even be rewarding for users to share what they are doing with others in order to quickly spread the word.

The next step is to make sure you already have a strong web presence before the app makes its appearance. You want to establish a web presence outside of the app store. The fastest way to do this is to create stellar mobile optimized landing page.

Landing Pages Not Just For Websites

Most people associate landing pages with websites and more specifically websites that are selling products.

Well, apps are products, and that is why you need a landing page. People are much more likely to download your app when anticipation has already been built. Anticipation is a huge psychological factor in converting leads into sales.

Creating and sharing a landing page for your app is like getting your little snowball rolling down the hill. Another great tool that the landing page provides is that you can ask visitors to leave their email so that they can be notified when the app is first released.

People love the thought of being first, regardless of for what. You can pull this psychological string by offering landing page visitors the privilege of “being the first to download.”

Give Your App a Personality

Your landing page will also create a personality for your app and your business. Most app creators and marketers are looking to not simply create one app, but they are looking to create a business with a long and prosperous future.

Your landing page will help you to begin to create this personality for this business. If you are thinking long term then you should really consider the importance of your big picture, and make sure that everything on your landing page is cohesive to your big picture as well.

Higher Search Rankings

A landing page also provides you will greater visibility in searches. When you create a landing page you are tapping into another branch of marketing that most app developers and marketers never consider.

Not only does a landing page allow you to publicize your app in ways that the Google Play or Apple iTunes stores don’t make available, but you are also accessing an entirely different audience through regular web searches that you would not have accessed simply through the app stores.

With a strong web presence through a landing page app you will have an edge over the vast competition you are facing in the app market.

Conclusion

Having a landing page for your new app means you will have the freedom to promote and market on your landing page in ways that may not necessarily be allowed through the app store.

Great improvements have been made in app store sharing, but you still will not have all of the options you can have through an independently run landing page.

Even, following some key tactics, you can make your mobile app go viral at the first day.

These are the best practices with which you can drive huge downloads and optimum traffic to your landing page.

However, if you need the immediate result and a genuine targeted traffic, then opting for max visits website would be a great option. This website would boost your landing page popularity and reputation. Get ready to create an impact over your Alexa rank with Maxvisits.

Don’t hang fire and plan for a landing page before uploading your app onto the app store.

Good luck!

Top 5 Ways Virtual Reality can Revolutionize the Travel Space

Soon, a dream to roam around the world will be fulfilled by travel ads only.

It sounds shocking. Isn’t it?

YES, but it’s the truth, new innovations in advertisements are so impactful that alleviates the need to physical travel.

Without hopping in a car or plane, people can visit different landmarks, have fun of transportation and garner life-like experience of being in that place.

How is it possible?

“With Virtual reality, the field of view is so wide that a switch in your brain flips, and within a few seconds your brain feels like that is reality. It feels that what it’s looking at is actually where you are.” – Brendan Iribe

Yet, no video, images or animations are so influential that can completely immerse the one like this!

VIRTUAL REALITY has made it possible.

VR experience is breath-taking that will completely immerse the person wearing virtual reality headset by making them see, feel and smell their future trip.

Want to know what the virtual reality actually is? Click here.

Presently, the technology is trending in travel advertising campaigns to boost the number of visitors coming to the nation.

Australia tourism CMO and CIO said Virtual reality could be a future tool for telling stories about Australia and showing a virtual Australia to people far away might inspire them to visit the real Australia.

Virtual Reality (VR) is about to become mainstream and could be a $7 billion market by 2018, according to the Sophic capital.

Understanding the wide scope of VR in future and considering people believe what they experience, travel and tourism vertical is embracing it for their marketing campaigns.

Take a glance over the benefits what virtual reality has to offer

1) Try before you buy or fly

Travelling to new places is so expensive that it requires one to think before puzzle out. Shell out a good amount of money for any trip that does not suit your taste is really tricky because you don’t know what type of experience trip would render.

If the place would not like in which you are interested in, then it will ruin the travel fun and your thousand dollars as well.

Here, virtual reality would help you out by driving you at the place virtually where you have planned to visit. It’s really ultimate solution that allows you to experience how the place will be before buying travel package or flying to that place.

South African Tourism launched VR project that helps would-be travelers feel self-assured about booking travel to an area that they feel as too dangerous or exotic.

2) Interact with environment

The real spirit of location captivates the traveler’s brain when they are able to view and walk into the hotels, city attractions, museums, galleries, shops and a lot more.

Also, the true stories and history of different points can be viewed, and how user would feel in between them can also be experienced because VR headsets switch in brain flips in a few seconds and make them feel like it’s a reality.

3) Real-time simulation

Many times, it happens that we are unable to decide whether changes in season or weather would affect the travel badly or delight us. In real time, it’s difficult to decide and simulate the changes in the real world.

However, real-time impact of changes in environment over your excursion can be displayed leveraging virtual reality. Also, what things will be influenced by upcoming events and manifestations is showcased.

Real-time simulation eliminates every query or doubt, one might have in reference to changing conditions.

4) Game-changer for transportation

Truly, long travelling journeys in plane, bus or railway are boring. Here, transportation services often struggle to enrich and enhance passengers travelling experience.

Forward thinkers who are at forefront of innovation leveraging virtual reality technology can entertain and connect with their passengers in a unique way.

Qantas Airways has offered First Class passengers Samsung Gear VR headsets in premium cabins for a three-month trial. The company has taken step forward to give very best and latest in-flight experience of virtual Hollywood movies to the onboard passengers from the comfort of their seat 40,000 feet above the ground.

Game-changer for transportation - Qantas

5) Empower sales

When travel agencies start using virtual reality solutions to sell different travel packages, it becomes easy to make people not walk in someone else shoes, but see & experience the place themselves.

Interactive travel experience along with virtual tours inspires the people and perhaps, makes them book their trips in near future. Finally, it will pump up the sales and ascend revenues.

Wrap-up

Futurist Daniel Burrus said, “Virtual reality won’t replace real travel, as is often portrayed in sci-fi movies. It will become a new form of showrooming, an incredible 3D taste of a destination that will make travelers long to experience the real thing.”

The technology succeeded in convincing people to believe what’s there in their field of vision. Thousands of examples are proving the same.

The 360 degree paranomic view added a new frontier in travel and tourism industry with realistic and stunning virtual tour.

Let travel geeks soar through forests, hover above oceans, zoom through streets and fly in the sky.

Roll out offering VR travel experience today!

Top 5 Challenges Involved in Security and Back-end Integration During Mobile App Development

Security is a major threat to anything connecting to the Internet or wireless network.

The theft of credit card information, user profiles and essential data occurs on a daily basis, yet attention is directed to the problem only when a major data breach makes headlines.

Most of the large corporations integrate a high level of security into their networking infrastructure, right from the application development stage. While they constantly face threats and outside hacks, it does not mean smaller businesses and application developers have lesser things to worry about.

A lot of data, irrespective of who holds it, is valuable. Simple information like DOB, Social Security numbers, and shared passwords can allow hackers to break into an organization’s security perimeter. By improving upon crucial security and back-end problems, the chances of a breach can be greatly reduced.

Creating a mobile application that not only runs on multiple operating systems, such as iOS and Android, but is able to resize and function properly on different screens, resolutions, and dimensions, is far more challenging than many might realize.

It is not simply a copy and paste process from one application to another. Beyond creating the necessary programming capable of working on these different devices, making sure the apps are secure and possess correct back-end integration is vital to the quality of the app and even the longevity.

There are some challenges involved in Back-end integration and security that all mobile application designers deal with, regardless of what the app is for.

Let’s take a glance over them

Not Properly Storing The Data: Far too many app developers, especially smaller companies who are on a limited budget, invest in the least expensive data storage service possible. As the saying goes, “you get what you pay for.”

All mobile applications collect data. Whether it is a simple username and password all the way to banking information, Facebook log-in content and other data, there is a considerable amount of data passing between the application and the user.

This data must be stored somewhere and is usually done so through a server either owned and operated by the mobile application provider or rented out through a larger provider. Regardless of the location of the server, and data storage, insecure data storage is one of the largest problems associated with the integrity of the app.

If the data is not stored in a secured manner, hackers can gain access to everything the application collects. Almost every month, news breaks of a major company, such as Home Depot, Target, Starbucks and others having their network hacked, which releases hundreds of thousands if not millions of stored credit card numbers. Inferior data storage leads to this, which is exactly why improved security is vital.

Data Leakage: A leak, no matter what it is involved with, is never good. A data leak is the equivalent of a dam leaking. It might start out as a small problem, but if it is not addressed immediately, it can drastically turn into a major situation.

Preventing any data leakage is a major challenge all mobile application developers must face, whether it is financial information, login data or healthcare records. Constantly monitoring the application performance for possible holes is a must.

Data leaks happen.

That is just part of the industry and there are times where an expert hacker can work their way into the network.

Continuously monitoring data storage and a network is vital so these leaks can be identified early on so data loss is limited and reversed as quickly as possible (hopefully, before anything major is captured from the outside).

Server Side Controls: Selecting a top of the line server is a must. Not all servers come with extensive controls. The back end server needs to be protected against malware and outside attacks.

Having these server side controls makes it easier to implement upgrades and alter certain features in order to block further data loss if there is a breach. Inferior server side controls may make this not possible.

Untrusted Inputs: A mobile application has the ability to obtain and record information from all sorts of sources. On certain occasions, hackers might try to infiltrate an application by sending it a request or presenting it as a desirable input and pose a threat to the stored data.

However, it is necessary to know all inputs when connecting and building the mobile app, which is why avoiding all untrusted inputs is a must.

Broken Cryptography: Cryptography protects an application from hackers by encrypting it. However, if the encryption has been hacked before, it means there is a blueprint for other hackers to use in order to gain access.

Using encryption programming that is constantly upgraded to prevent hacks is a must. This is why avoiding broken cryptography is vital in the security and back-end integration of the application development; otherwise it interferes with app security.

Takeaway

Security and back-end integration are two crucial aspects of application development and design.

Regardless of if the app is providing filters for the phone’s camera or for online banking, without superior security and back-end integration it puts both the users and the company at risk.

By addressing these five issues, it makes it easier to secure the application and the networking used to store collected data.

A client and user must always feel secure while accessing an app; otherwise they simply are not going to use it and will look elsewhere.

Protect the app integrity by addressing these five challenges efficiently.

Happy app development!

How these seven in-app metrics can make your app scale

Here’s a thought: the number of eyeballs your app catches does not hold much significance!

It’s high time you stop grueling for:

  • A million application downloads
  • Featured in App Store’ listings
  • Increase in average session timings

These parameters are not the only ones to define the success of your app. At best these numbers just point towards someone who is exploring your app.

“Downloads only enable an app to succeed, they do not indicate actual hit,” says Brant DeBow.

Despite, having deep insights about the usage of the app like- frequency & depth of visit, bounce rate, engagement and user acquisition; these analytics are less often turned by the experts into actionable decisions.

According to TapDaq, “90% of developers use in app analytics, but only 5% of them know what to do with their data”.

This is really depressing sight!

There is no use of tracking and collecting all the data.

Neglecting these measures affects the effectiveness and impact of the app and consequently, 65% of people stop using it after three months of install.

What is the key analytics that developers should keep in mind to engineer excellent solution?

Here’s a list to get started

1) User Experience & Design

What value your application creates when a user spends their precious time over it defines the customer experience. Analyzing at which page user spends most of the time and what features do they like, you can design your app accordingly.

Remove all the things that transfer the user into frustration state with upgrade or bug fixing. Design the app with the great customer experience and best layout to increase the lifetime value of the app.

2) Know About Their Language

Language is the most important barrier that may take away your target audience, if not considered. Although English is widely spoken language, yet there are some locations where people have feeble understanding of it.

In such scenarios, it’s better to hit your app with multilingual support and extend your app reachability.

Relying on browser to translate your website is not a good decision, as sometimes, during translation, important things may miss which is a quite a risk. Therefore, manually supporting various languages is the best choice.

3) Target User’s location

Your target audience location would specify how you should communicate with them. Propagating the information in same way is the mistake that you should avoid.

Marketing the application after delving into depth about community living style, needs and preferences reduce the initial struggle that your app might face.

Also, posting on social media or e-mail sending should be done in accordance to the time-zone of user’s location, so that they can read and respond instantly.

4) Deal in User’s Primary Currency

On the App stores, generally, prices are not displayed in local currency that creates a difficulty for user in knowing how much they have to pay.

Making things a bit less convenient for the customers means you are losing them to your competitors.

Employ the practice of showcasing the price of apps in user’s local currency, instead of dealing in default currency.

5) Check Device usage

Presently, building cross-platform app is a trend. But, there are some locations dominated by mobile usage as opposed to the use of the desktop. Developing app compatible on both mobile and desktop is unnecessarily putting a strain on development time which can be otherwise spent in improving mobile version.

Before deploying the application for multitude devices, you should identify device data to make better decisions and put efforts at right place.

Save yourself from shooting in the dark and flourish with this approach.

6) OS Version Compatibility

It is imperative to know what OS versions target users run. As, there are some users who use older hardware with backward compatibility, so it’s good to know in advance before spending time and money on it.

For instance, Shoptique app built at Credencys supports two versions iOS 7 & iOS 8 considering user base uses both versions.

7) What’s the Loading Time?

Today, people are up to their neck in. Nobody has the time to wait for and if your app takes a little longer time to download, then you may lose your customers forever.

Remember, a few seconds delay can snatch your million dollar success. Provide frictionless loading experience and make purchase seamlessly to get hold of your prospects.

Conclusion

Seven in-app metrics would help in taking data-driven decision with which you can improve overall app performance.

This practice is not reserved to launching your app on the App store, while it should be utilized continually during upgrades.

Leverage collected metrics to measure and optimize the health of your app.

Do you find anything missing here that your company pays attention to while launching a new app or upgrading the existing one? Tell us in the comments given below.

3 Travel Agencies That Strike The Right Chord With Mobility Solution

Summer is on its way and most of us are planning our next trip! smily

Browsing different booking plans for flight, taxi & hotel, and then finally jumping onto one is quite a task.

Online travel agencies are the good alternative to search, discover, compare and book new outing plan.

With proliferation of mobile devices, people find it more convenient to map their journey on mobile travel apps.

According to Statista, by 2017, 30% of travel sales in the United States will be generated through mobile device.

Mobile apps are presenting huge opportunity for travel agents and travel companies, and going mobile, companies can reap enormous rewards.

According to App Store Analytics Company, 5% of all apps on the app store are Travel apps.

And, out of all the mobile phone users who have downloaded the travel apps, 45% of them use an app for collecting data about trips.

Understanding the importance of current trend and people preference, more and more travel agents going digital to render mobile experience to the customers.

To know more about the benefits of embracing mobile solution by the travel agencies, click here.

Some of the travel agencies have already created buzz with website presence, and there are few that bring their company to the top spot with the Mobile app.

Take a sneak peek inside three travel companies that flourished and gained good revenue

Orbitz

Global online travel company offers a broad range of travel products and services enabling leisure and business travelers search, plan and book their new excursion.

Orbitz mobile app integrated with one more feature of pushing notifications to the users upon the airport arrival.

The worldwide result of Orbitz first quarter 2015 has shown that 34 percent of standalone hotel bookings were made via mobile devices across the company’s global consumer brand portfolio, up from 30 percent in the first quarter 2014.

Plus, the company has customized its mobile app for the Apple Watch for easier access and Orbitz reward program is on the go.

Skyscanner

The ultimate searching app is used by more than 35 million people each month. The app is marked for finding million of flights, hundreds of airlines, hiring cars and discovering hotels at the cheapest price.

Once a user finds out the best deal, they can book the itinerary directly in a few taps as there is a link directed to the given service or travel agent.

It is observed that 77% of the global increase in visitors comes from mobile devices alone.

So, Skyscanner illustrated mobile growth is continued to be key to the company’s strategy.

In China, in 2014, 61% increase in unique monthly visitors is found and 162% in regular monthly visitors from mobile.

Initially, only flight booking feature was available on the mobile app, but after integrating hotel and car hire services, non-flight contribution to overall revenue is increased by 47%.

Cleartrip

Eight year old company now provides one-touch flight booking, train reservations and hotel booking on mobile devices.

Presently, 40% of company’s transaction is done on mobile apps and the average traffic is expected to rise to 80%.

With presence in seven countries, company has over 100 million visitors and out of which 70% are repeated one.

These three companies slipped into the shoes of their targeted audience, and outperform and outgrown.

But, before launching mobility solution, you should consider following things.

  • User interface- What customers like to see in the app?
  • User experience- How customers would feel after using it?
  • Promotion- What’s the marketing tactic to be used to make app impactful.

Last word

The rule of the business is to follow changing trends and adapt accordingly.

Going mobile is the part of it.

Travel agencies figure out the user perspective and expanding their services. Online travel firms can opt for either having their own mobility solution or make their web app mobile friendly.

Be ahead of the wave and go for a mobile solution!

Here, at Credencys, our dedicated team is proficient in mobile app development on both platforms- Android and iOS. Teamed up with us and bang…

Top 5 Reasons, Why Retailers Should Embrace Wearable

Retail landscapes are designed for impulse shopping.

To stay ahead in the race, Retailers adapt themselves quickly in the way customers communicate and behave.

Brick-and-mortar stores are mobilized because making a buying decision after roaming 4-5 shops and then zero in the choice to one was unable to intrigue the consumers.

However, mobility solutions are not enough appealing that can give customers a reason to step inside and ended up with buying.

This is for the reason that best Customers experience is missing.

Merging creativity into the technology with wearable has an answer to this problem.

Wearable could be a smart watch, smart glass, smart bands, smart clothes and much more.

Wearable technology has changed the way people choose, compare, interact and shop.

Let’s understand it with an example.

When customer wearing smart glass is walking down the street and suddenly, a message prompted, “Hello, we have groceries, garments, electronic items and toys. You will get 50% discount on every item you purchase today.”

This message provides information to the user about the products they sell and what are the offers going on would create grounds for the customer wherein customer may come and end up by doing shopping.

This scenario is just in the terms of how the availability of information with wearable can scale retail business.

Take a glance at outlined benefits retail space will get when wearables are adopted

Remove friction for the customers

In the complete shopping cycle, the experience shoppers get from retailers establish long-lasting relationship. Wearable technology can help retailers by letting them rendering services to the buyers effortlessly.

How it can be done- Take a peek inside it!

Scan-search-shop and shopping are over.

Surprising, right?

Wearing smart glass, consumers can compare the price of item online, which is presently in front of their eyes. Moreover, for shopping assistance, they are enabled to bring their distant friend in the store.

Connect visitor when they are around

In the last few years, Customers’ demand for convenience has grown quite high. Plus, they don’t have time to move inside every shop and check products availability or any offers.

Without going into a shop, how people can receive all the information that they want to know.

With smart glasses, it’s possible.

Employing this technology, retailers can send the message to all the users in the vicinity and make passer-by connect with the stores.

A new frontier in payment

Sending location-based offers or making shopping plain-sailing is not suffice while making payment process a breeze is also the need of the hour.

With smart gears, payment becomes handy and easy. Customers just walk into the store, pick up their purchase, make the payment with a tap and walked out with purchase without having the need to stand in check-out line.

Apple pay in Apple watch or PayPal via Samsung watch are the best examples of payment right through the wrist.

Isn’t it amazing?

Enabling wearable payment, retailers can give prospects another reason to connect with them.

Get customer behavioral insights

Comprehensive analytics about how customers shop help retailers in making their merchandising decision. Without any concrete database, they cannot roll out any new strategy.

59% of retailers cited lack of consumer insights as their data related problem and 70% of Americans are comfortable in sharing data with retailers.

These stats imply customers are ready to provide their feedback and retailers have urgent need of it. Wearable technology can fill this gap at ease.

Deploying wearable solution, retailers would get rich insights about customers’ choice and buying decision.

Customer Retention

Loyal customers are the brand ambassador of retail stores and brands. Having large base of loyal customers is truly rewarding.

Store owners can retain customers by pushing them personalized message or offering loyalty rewards based on their past purchase history.

For instance, every Friday, Mr. A went to a restaurant for enjoying steak and sizzlers. As, Mr. A passes by the restaurant and get the message, “Hello, Mr. A, your yummy steaks and sizzlers are waiting for you and get 30% discount on your overall bill,” it delights him.

Using this tactic, retail space can connect with their existing customers and boost the revenues.

Takeaway

It’s not a long way; soon, wearable technology will shift retail conventions.

Although presently wearable has not matched promised hype but connecting the dots between pre-store and in-store experience would set a new level of interconnected retail.

Forward thinking retailers such as Tesco, Amazon, eBay has already initiated the efforts to create novel retail experience.

Be the next to radically redefine retail experience and fuel purchase!